Core Viewpoint - The company is actively expanding its business in travel, accommodation, scenic areas, duty-free, and new retail sectors, showing significant growth in revenue and profit for the first half of 2025. Group 1: Business Performance - In the first half of 2025, the company achieved a revenue of 2.09 billion yuan, a year-on-year increase of 8.52%, and a net profit of 49.53 million yuan, up 24.39% [2] - The core travel business, Guangzhilv, reported a revenue of 1.54 billion yuan, growing by 11.78%, and a net profit of 23.29 million yuan, increasing by 34.91% [2] - The accommodation sector, Lingnan Hotel, generated a revenue of 118.56 million yuan, with a growth of 1.60%, and a net profit of 9.73 million yuan, up 23.26% [2] Group 2: Hotel Expansion - The company is implementing a "North-South Coordination" strategy for national expansion, establishing a Northern Headquarters for Lingnan Hotels and a Southern Headquarters for Urban Group [3] - In 2025, the accommodation business signed 69 new projects, adding nearly 4,000 rooms [3] - The hotel management business is expanding in multiple locations, with innovative models driving growth in the southern regions [3] Group 3: Scenic Area Development - The company has established Guangzhilv Yuejing Company to manage scenic area projects, including Baiyun Mountain and Guizhou's ancient Buyei village [4] - In the first half of 2025, the company enhanced market expansion and brand marketing through collaborations and won bids for science popularization projects [4] Group 4: Duty-Free Business Progress - The company is collaborating with China Duty Free Group to establish a duty-free company in Guangzhou, holding a 19.50% stake [5] - The first city duty-free store in Guangzhou opened on August 26, 2025, with plans to leverage travel agency and hotel resources for targeted marketing [5] Group 5: New Retail Developments - The new retail business has made progress in cultural products and seasonal foods, generating nearly 700,000 yuan in revenue from offline sales [6] - Seasonal food marketing has reached new highs, and several self-developed cultural products have been launched to enhance brand influence [6]