Core Viewpoint - The event "Yue Jin Zhongyuan, Yu Jian Mei Li" aims to enhance the sales of Guangdong lychee in the Central Plains market, fostering agricultural cooperation between Guangdong and Henan [2][5][76]. Group 1: Event Overview - The Guangdong lychee sales and production connection event took place in Zhengzhou on June 28, showcasing the integration of Guangdong's agricultural products into the Central Plains market [2][4]. - The event established an efficient platform for supply and demand matching between Guangdong and Henan, facilitating smoother sales channels for Guangdong lychee [4][5]. Group 2: Agricultural Cooperation - The event is expected to inject new momentum into the deepening agricultural cooperation between Guangdong and Henan, promoting regional economic collaboration [5][76]. - The cooperation aims to create three "sweet engines": production and sales connection, brand co-creation, and industry expansion [16][20]. Group 3: Market Demand and Supply - Henan, as a core of the Central Plains economic circle, has a significant demand for high-quality agricultural products, which complements the supply of Guangdong lychee [24][25]. - The event attracted over 20 major buyers and distributors from Henan and surrounding areas, indicating strong market demand for Guangdong lychee [60][64]. Group 4: Product Promotion - Guangdong lychee varieties such as "Guiwei," "Xianjinfeng," and "Bingli" are highlighted for their quality and popularity in the Henan market [68][71]. - The introduction of lychee bonsai in Henan offers a new consumer experience, enhancing the appeal of Guangdong lychee [40][41]. Group 5: Sales Agreements - Several Guangdong lychee companies signed purchase intention agreements with well-known enterprises in Henan, paving the way for broader market access [74][76]. - The event signifies a new wave of "sweet storms" for Guangdong lychee in Henan's major supermarkets [76][79].

Core Viewpoint - Ping An Property & Casualty Insurance is leveraging financial resources to promote the "Thousand-Year Lychee Town" brand and enhance the market presence of Yangjiang lychees in the Beijing-Tianjin-Hebei region [4][16]. Group 1: Event Overview - The "Mountain and Sea Yangjiang Lychee Fragrance" promotional event was held in Tianjin on June 14, organized by Ping An Property & Casualty Insurance Yangjiang Center [2][3]. - The event facilitated intention procurement agreements exceeding 50 million yuan, marking a successful entry of southern fruits into northern markets [4][13]. Group 2: Market Impact - Yangjiang lychees, particularly seedless varieties, are expected to become a new highlight in the Beijing-Tianjin-Hebei market, with a commitment to purchase 200 tons expressed by a major buyer [9][8]. - The event attracted numerous well-known companies, leading to multiple purchase agreements with six Yangjiang lychee enterprises [12][11]. Group 3: Financial Empowerment Strategies - Ping An Property & Casualty Insurance is implementing a "finance + industry + market" strategy to support the high-quality development of Yangjiang's agricultural sector [22][21]. - The company has provided risk protection worth 1.12 million yuan for various aquaculture projects, enhancing the local marine economy [26][30]. Group 4: Talent Development and E-commerce Initiatives - The company has established a training program for rural talents, attracting over 280 participants, and launched an e-commerce training base to support local agricultural enterprises [34][36]. - Through innovative sales channels, including live streaming and e-commerce platforms, the company has facilitated sales of over 2.68 million yuan worth of local agricultural products [39][38].