酱酒界讯：习酒集团披露，近期集团党委书记、董事长汪地强，党委副书记、副董事长、总经理万波分 别带队赴河南、山东、陕西、浙江、北京、重庆等全国十余省市及贵州省内市场开展深度调研。此次调 研以 "直面挑战、凝聚共识、共寻出路" 为核心，通过与经销商座谈研判行业趋势、拆解市场难题，明 确推出七大完整应对举措，形成覆盖信心建设、渠道运营、管理优化、厂商协同的系统性破局方案，为 习酒在行业深度调整期稳定市场、夯实根基注入关键动能，也成为酱酒头部企业 "厂商协同抗周期" 的 典型实践。 贵州习酒河南市场交流座谈会现场 锚定行业 "三期叠加"：正视挑战，锚定长青产业本质 调研期间，习酒高层与经销商共同直面当前白酒行业的复杂格局，明确提出行业正处于 "政策调整期、 消费结构转型分化期、存量竞争深度调整期" 的 "三期叠加" 阶段 —— 产能增长与需求放缓形成突出矛 盾，消费动能不足叠加价格下行压力，市场竞争从 "增量争夺" 全面转向 "存量博弈"。 但习酒团队同时强调，白酒产业 "千年传承、长青属性" 的本质未变："美酒早已融入日常社交与生活场 景，是美好生活的重要载体，只要社会持续发展，白酒的核心消费需求就不会枯竭。" 这 ...

Core Viewpoint - The meeting emphasized the need for collaboration and mutual trust among manufacturers to navigate the challenging market conditions in the liquor industry, particularly for the baijiu sector [1][2] Group 1: Industry Situation - The baijiu market is experiencing a downturn, with both volume and price declining, leading to intensified competition among large enterprises and survival challenges for smaller brands [1] - The industry is at a critical turning point, requiring manufacturers to face the harsh market realities together [1] Group 2: Company Strategy - The company outlined "Eight Persistences" to guide its strategy, including maintaining its long-term vision, product positioning, and organizational stability [1] - The company aims to enhance its national presence and deepen its market penetration while ensuring the stability of its existing organizational structure and product lineup [1] Group 3: Assurance Measures - The company introduced "Four Ensures" to safeguard its operations, which include protecting dealer interests, maintaining internal team stability, ensuring an orderly pricing system, and providing consistent policies [2] - The meeting conveyed a business approach of "steady progress" for the second half of the year, promoting the idea of collaboration between manufacturers and distributors [2]

Group 1 - The core viewpoint of the article highlights the rising demand for healthier and functional beverages, with soda water emerging as a popular choice in China, projected to reach a market size of 32 billion yuan by 2025 [1] - Mingren, as a leading brand in the soda water industry, has maintained its position as the top seller in the domestic market for eight consecutive years, achieving sales of 4 billion yuan in 2024, capturing over 20% market share [1][7] - The article emphasizes the importance of innovative marketing strategies, such as the "drink Mingren before and after alcohol" campaign, which successfully integrates soda water into drinking scenarios [5][6] Group 2 - Mingren has adopted a series of strategies to stabilize the market, including continuous product innovation, increased R&D investment, and flexible market policies to meet the needs of consumers and distributors [3][5] - The company has established a "scene department" to enhance B2B customer operations and consumer communication, facilitating collaboration with alcohol companies to create new beverage pairings [5][9] - Mingren's focus on building strong relationships with distributors, characterized by a "distributor-centered" approach, has created a competitive barrier and fostered a positive feedback loop between brand reputation and consumer trust [6][8] Group 3 - Over the past 20 years, Mingren has developed a robust production infrastructure, including multiple production bases and 27 specialized soda water production lines, supporting its market expansion [7][8] - The company leverages its pharmaceutical background to ensure product quality, maintaining a stable pH level that enhances its health attributes, which increases consumer trust [8] - Mingren's participation in setting industry standards for soda water demonstrates its leadership and commitment to quality, further solidifying its position as the top brand in the sector [8][9]