Core Insights - The core viewpoint of the article emphasizes the proactive measures taken by Xijiu Group to address the challenges in the liquor industry, particularly through deep market research and the implementation of seven comprehensive strategies to stabilize the market and strengthen the company's foundation during a period of industry adjustment [1][4]. Industry Context - The liquor industry is currently facing a "triple overlap" phase characterized by a policy adjustment period, a consumption structure transformation, and a deep adjustment in stock competition, leading to a significant contradiction between capacity growth and demand slowdown [4]. - The company asserts that the essence of the liquor industry remains unchanged, highlighting its long-standing cultural significance and the enduring demand for quality liquor as part of social interactions and daily life [4]. Strategic Measures - Xijiu Group has outlined seven specific measures aimed at addressing the core contradictions in the industry, forming a complete strategy that balances short-term stabilization with long-term foundation building [5]. 1. **Confidence in Development**: Marketing teams and distributors are encouraged to maintain confidence in the long-term development of the liquor industry and the strength of the Xijiu brand, using strategic determination to navigate market fluctuations [5]. 2. **Market Penetration**: The company emphasizes the importance of strengthening market fundamentals during downturns by optimizing product matrices and enhancing terminal store networks to improve consumer accessibility [6]. 3. **Market Management**: A shift from broad marketing strategies to more precise management is advocated, focusing on regional characteristics and utilizing data analytics for targeted marketing efforts [7]. 4. **Market Regulation**: Strengthening market order and enhancing regulatory measures are essential for maintaining a fair competitive environment [8]. 5. **Collaborative Synergy**: The company aims to deepen strategic cooperation with core distributors, establishing rapid response channels to address market demands and risks collaboratively [8]. 6. **Quality and Innovation**: Xijiu Group commits to maintaining high-quality standards while embracing market changes through innovative marketing strategies [9]. 7. **Channel Integration**: The focus is on integrating online and offline channels to enhance member management and improve consumer engagement [10]. Implementation and Collaboration - The company is actively working with distributors to implement these strategies, ensuring that the measures are translated into actionable steps at the local level [11]. - The collaborative approach taken by Xijiu Group highlights the importance of transforming distributors from mere policy executors to strategic partners, fostering confidence and aligning strategies with regional market realities [12].

Core Viewpoint - The meeting emphasized the need for collaboration and mutual trust among manufacturers to navigate the challenging market conditions in the liquor industry, particularly for the baijiu sector [1][2] Group 1: Industry Situation - The baijiu market is experiencing a downturn, with both volume and price declining, leading to intensified competition among large enterprises and survival challenges for smaller brands [1] - The industry is at a critical turning point, requiring manufacturers to face the harsh market realities together [1] Group 2: Company Strategy - The company outlined "Eight Persistences" to guide its strategy, including maintaining its long-term vision, product positioning, and organizational stability [1] - The company aims to enhance its national presence and deepen its market penetration while ensuring the stability of its existing organizational structure and product lineup [1] Group 3: Assurance Measures - The company introduced "Four Ensures" to safeguard its operations, which include protecting dealer interests, maintaining internal team stability, ensuring an orderly pricing system, and providing consistent policies [2] - The meeting conveyed a business approach of "steady progress" for the second half of the year, promoting the idea of collaboration between manufacturers and distributors [2]

Group 1 - The core viewpoint of the article highlights the rising demand for healthier and functional beverages, with soda water emerging as a popular choice in China, projected to reach a market size of 32 billion yuan by 2025 [1] - Mingren, as a leading brand in the soda water industry, has maintained its position as the top seller in the domestic market for eight consecutive years, achieving sales of 4 billion yuan in 2024, capturing over 20% market share [1][7] - The article emphasizes the importance of innovative marketing strategies, such as the "drink Mingren before and after alcohol" campaign, which successfully integrates soda water into drinking scenarios [5][6] Group 2 - Mingren has adopted a series of strategies to stabilize the market, including continuous product innovation, increased R&D investment, and flexible market policies to meet the needs of consumers and distributors [3][5] - The company has established a "scene department" to enhance B2B customer operations and consumer communication, facilitating collaboration with alcohol companies to create new beverage pairings [5][9] - Mingren's focus on building strong relationships with distributors, characterized by a "distributor-centered" approach, has created a competitive barrier and fostered a positive feedback loop between brand reputation and consumer trust [6][8] Group 3 - Over the past 20 years, Mingren has developed a robust production infrastructure, including multiple production bases and 27 specialized soda water production lines, supporting its market expansion [7][8] - The company leverages its pharmaceutical background to ensure product quality, maintaining a stable pH level that enhances its health attributes, which increases consumer trust [8] - Mingren's participation in setting industry standards for soda water demonstrates its leadership and commitment to quality, further solidifying its position as the top brand in the sector [8][9]