1月29日，全球科技品牌MOVA"行无止境"中国区经销商大会在江苏苏州圆满落幕。全国核心经销 商、产业链伙伴及行业观察者齐聚一堂，围绕品牌发展战略、产品创新布局、厂商协同路径展开深入交 流，大会同步发布多款创新产品，传递出深耕市场、携手共赢的坚定决心，为行业发展注入新活力。 大会指出，当前家电市场正处于结构调整的关键阶段，消费需求更趋理性多元，市场竞争从规模比 拼转向品质与服务的综合较量，唯有坚守品质初心、精准对接用户需求，才能在变局中把握机遇。大会 强调，经销商是品牌链接市场的核心桥梁，MOVA始终珍视与合作伙伴的协同关系，秉持共赢理念，兼 顾短期经营效益与长期发展价值，携手构建稳固的合作生态。同时，领导对全体经销商过往的支持与付 出表示感谢，寄语各方同心聚力，共创市场新佳绩。 新品展示环节亮点纷呈，成为大会的重要看点。MOVA集中推出覆盖清洁家电、个人护理等核心品 类的多款新品，精准直击用户日常使用痛点。其中，P70系列扫地机以超薄机身设计与立体清洁方案， 破解低矮家具底部清洁难题；X60洗地机搭载超高温蒸汽洗与AI双轮助力技术，兼顾清洁力与使用便捷 性；除螨仪Q30针对性攻克宠物家庭毛发纠缠与深层螨害问 ...

Core Viewpoint - The article discusses the structural adjustments in the liquor industry, particularly focusing on Moutai's strategies to adapt and thrive in a changing market environment, emphasizing consumer-centric approaches and channel resilience [2][4]. Group 1: Market Environment and Confidence - The liquor industry is transitioning from rapid growth to high-quality development, with Moutai's leadership expressing confidence in the long-term positive economic fundamentals of China [4]. - Policies aimed at expanding domestic demand and boosting consumption are expected to provide ongoing support for the liquor industry [4]. - The "Matthew Effect" is increasingly evident, with resources concentrating on leading companies and strong brands, presenting new integration opportunities for Moutai's premium products [4]. Group 2: Market-Oriented Strategies - Moutai's strategy focuses on three core dimensions: product, channel, and service, to respond to the era of consumer sovereignty [6]. - The company aims to establish a pricing system that reflects consumer expectations and market dynamics, ensuring product value is tangible [6]. - Channel transformation is essential, moving towards a diversified ecosystem that includes wholesale, retail, online, and private domains, while addressing profitability challenges for channel partners [6]. Group 3: Systematic Transformation and Resilience - Moutai plans to enhance its market-oriented reforms by improving product strength, brand power, channel efficiency, and service quality [8]. - The company will focus on core products, dynamic pricing mechanisms, and digital traceability to maintain quality [8]. - A shift from a "tree-like distribution" to a "forest-like ecosystem" is planned, utilizing digital management for better visibility and collaboration across channels [8]. Group 4: Collaborative Development - The company emphasizes the importance of collaboration between manufacturers and distributors, viewing them as a "community of shared destiny" [10]. - Moutai advocates for practical cooperation, scientific incentives, and the cultivation of operational capabilities among channel partners [10]. - The company aims to enhance customer engagement through joint marketing efforts and storytelling to elevate brand recognition and consumer loyalty [10].

Core Insights - The core viewpoint of the article emphasizes the proactive measures taken by Xijiu Group to address the challenges in the liquor industry, particularly through deep market research and the implementation of seven comprehensive strategies to stabilize the market and strengthen the company's foundation during a period of industry adjustment [1][4]. Industry Context - The liquor industry is currently facing a "triple overlap" phase characterized by a policy adjustment period, a consumption structure transformation, and a deep adjustment in stock competition, leading to a significant contradiction between capacity growth and demand slowdown [4]. - The company asserts that the essence of the liquor industry remains unchanged, highlighting its long-standing cultural significance and the enduring demand for quality liquor as part of social interactions and daily life [4]. Strategic Measures - Xijiu Group has outlined seven specific measures aimed at addressing the core contradictions in the industry, forming a complete strategy that balances short-term stabilization with long-term foundation building [5]. 1. **Confidence in Development**: Marketing teams and distributors are encouraged to maintain confidence in the long-term development of the liquor industry and the strength of the Xijiu brand, using strategic determination to navigate market fluctuations [5]. 2. **Market Penetration**: The company emphasizes the importance of strengthening market fundamentals during downturns by optimizing product matrices and enhancing terminal store networks to improve consumer accessibility [6]. 3. **Market Management**: A shift from broad marketing strategies to more precise management is advocated, focusing on regional characteristics and utilizing data analytics for targeted marketing efforts [7]. 4. **Market Regulation**: Strengthening market order and enhancing regulatory measures are essential for maintaining a fair competitive environment [8]. 5. **Collaborative Synergy**: The company aims to deepen strategic cooperation with core distributors, establishing rapid response channels to address market demands and risks collaboratively [8]. 6. **Quality and Innovation**: Xijiu Group commits to maintaining high-quality standards while embracing market changes through innovative marketing strategies [9]. 7. **Channel Integration**: The focus is on integrating online and offline channels to enhance member management and improve consumer engagement [10]. Implementation and Collaboration - The company is actively working with distributors to implement these strategies, ensuring that the measures are translated into actionable steps at the local level [11]. - The collaborative approach taken by Xijiu Group highlights the importance of transforming distributors from mere policy executors to strategic partners, fostering confidence and aligning strategies with regional market realities [12].

Core Viewpoint - The meeting emphasized the need for collaboration and mutual trust among manufacturers to navigate the challenging market conditions in the liquor industry, particularly for the baijiu sector [1][2] Group 1: Industry Situation - The baijiu market is experiencing a downturn, with both volume and price declining, leading to intensified competition among large enterprises and survival challenges for smaller brands [1] - The industry is at a critical turning point, requiring manufacturers to face the harsh market realities together [1] Group 2: Company Strategy - The company outlined "Eight Persistences" to guide its strategy, including maintaining its long-term vision, product positioning, and organizational stability [1] - The company aims to enhance its national presence and deepen its market penetration while ensuring the stability of its existing organizational structure and product lineup [1] Group 3: Assurance Measures - The company introduced "Four Ensures" to safeguard its operations, which include protecting dealer interests, maintaining internal team stability, ensuring an orderly pricing system, and providing consistent policies [2] - The meeting conveyed a business approach of "steady progress" for the second half of the year, promoting the idea of collaboration between manufacturers and distributors [2]

Group 1 - The core viewpoint of the article highlights the rising demand for healthier and functional beverages, with soda water emerging as a popular choice in China, projected to reach a market size of 32 billion yuan by 2025 [1] - Mingren, as a leading brand in the soda water industry, has maintained its position as the top seller in the domestic market for eight consecutive years, achieving sales of 4 billion yuan in 2024, capturing over 20% market share [1][7] - The article emphasizes the importance of innovative marketing strategies, such as the "drink Mingren before and after alcohol" campaign, which successfully integrates soda water into drinking scenarios [5][6] Group 2 - Mingren has adopted a series of strategies to stabilize the market, including continuous product innovation, increased R&D investment, and flexible market policies to meet the needs of consumers and distributors [3][5] - The company has established a "scene department" to enhance B2B customer operations and consumer communication, facilitating collaboration with alcohol companies to create new beverage pairings [5][9] - Mingren's focus on building strong relationships with distributors, characterized by a "distributor-centered" approach, has created a competitive barrier and fostered a positive feedback loop between brand reputation and consumer trust [6][8] Group 3 - Over the past 20 years, Mingren has developed a robust production infrastructure, including multiple production bases and 27 specialized soda water production lines, supporting its market expansion [7][8] - The company leverages its pharmaceutical background to ensure product quality, maintaining a stable pH level that enhances its health attributes, which increases consumer trust [8] - Mingren's participation in setting industry standards for soda water demonstrates its leadership and commitment to quality, further solidifying its position as the top brand in the sector [8][9]