近日，A股上市公司中原传媒(000719)在原创内容创作与数字融合转型领域连获两项重要荣誉，展现出 其在文化产业高质量发展中的积极探索与突出成果。 在原创动漫领域，由中央宣传部文化改革发展局组织实施的2025年"原动力"中国原创动漫扶持计划完成 公示，中原传媒旗下海燕出版社3种图书成功入选，包括《金羽毛·中国皮影绘本·丝路记忆》《穆桂英挂 帅》及《"幸福的种子"原创图画书系列》。据悉，该计划涵盖网络动漫与漫画图书两大类别，全国仅 133部作品入选。此次入选是中原传媒在原创动漫出版方面首次跻身这一国家级重要工程，展现出公司 在该新兴内容赛道的布局与潜力。 （文章来源：证券时报网） 与此同时，公司在数字阅读与AI融合应用方面也获得行业高度认可。12月4日，在龙源数字传媒集团主 办的"2025数字阅读影响力TOP100期刊发布暨AI知识服务场景应用研讨会"上，中原传媒旗下文心社出 版的《作文》期刊荣膺首届"2025年度AI创新杂志奖"，跻身全国八强，并再度入选"数字阅读影响力期 刊TOP100"国内榜单。这是该期刊继2023年登上海外数字阅读影响力百强榜后，又一次在数字转型领域 获得突破。 《作文》期刊创刊四十余年 ...

Core Viewpoint - The short video industry is undergoing significant changes as platforms like TikTok and YouTube implement stricter regulations against content repurposing, pushing creators towards original content creation [1][3]. Group 1: Industry Changes - Content creators are experiencing declining traffic and revenue due to new platform regulations that penalize non-original content [1][3]. - TikTok has restructured its monetization logic, focusing on content originality, playtime, search value, and interaction metrics [1]. - YouTube will impose systematic restrictions on repurposed content starting July 15, 2025, with potential account suspension for repeated violations [1][3]. Group 2: Impact on Creators - Creators relying on repurposed content face significant risks, including reduced visibility and revenue loss [3]. - In contrast, accounts that embrace original content have successfully leveraged platform algorithms for growth, with one example showing a rise to 800,000 views and 120,000 followers within three months [3]. Group 3: Challenges of Original Content - Original content creation presents challenges, including the need for careful material selection, script reconstruction, and maintaining viewer engagement [5]. - Even well-crafted original content can be flagged as repetitive by algorithms, posing a risk to creators [5]. Group 4: AI Integration - Some teams are adopting AI technology to enhance original content creation, allowing for innovative storytelling techniques and improved originality [7]. - AI can generate multilingual content, enabling creators to reach diverse markets, including Japan, Southeast Asia, and Europe [9]. Group 5: Future Directions - In light of evolving platform rules, creators must adapt by embracing AI technology to remain competitive in the market [12].

Core Insights - The short video content creation landscape has shifted dramatically, with platforms like TikTok and YouTube implementing new rules that significantly impact monetization and content strategies [1][3][5] - The focus has moved from simple content repurposing to original content creation, with platforms emphasizing unique contributions and penalizing repetitive or derivative content [5][6][8] Group 1: Platform Changes - TikTok has restructured its monetization logic to prioritize content originality, with non-original content losing recommendation eligibility [5][6] - YouTube is actively targeting repetitive content, making it difficult for repurposed accounts to enter the monetization loop [3][6] - Starting July 15, 2025, new revenue plans will evaluate content based on four dimensions: originality, watch time, search value, and interaction metrics [5][6] Group 2: Content Creation Strategies - Creators who continue to rely on repurposed content face severe limitations, including reduced visibility and potential account suspension [6][8] - Successful creators are those who pivot to original content, leveraging unique storytelling and diverse formats to engage audiences [8][9] - Case studies show that accounts focusing on original commentary and multi-language content have seen significant growth, with one account increasing its views to over 800,000 within three months [9][11] Group 3: AI Integration - The integration of AI in content creation is emerging as a solution to traditional editing challenges, allowing for innovative storytelling and narrative restructuring [11][12][14] - AI can generate unique perspectives and multi-language outputs, enhancing the content's appeal across different markets [14][18][20] - The shift towards AI-driven content creation is seen as a necessary adaptation to the evolving platform rules, positioning creators to maintain relevance and profitability [18][22]