Core Viewpoint - The short video industry is undergoing significant changes as platforms like TikTok and YouTube implement stricter regulations against content repurposing, pushing creators towards original content creation [1][3]. Group 1: Industry Changes - Content creators are experiencing declining traffic and revenue due to new platform regulations that penalize non-original content [1][3]. - TikTok has restructured its monetization logic, focusing on content originality, playtime, search value, and interaction metrics [1]. - YouTube will impose systematic restrictions on repurposed content starting July 15, 2025, with potential account suspension for repeated violations [1][3]. Group 2: Impact on Creators - Creators relying on repurposed content face significant risks, including reduced visibility and revenue loss [3]. - In contrast, accounts that embrace original content have successfully leveraged platform algorithms for growth, with one example showing a rise to 800,000 views and 120,000 followers within three months [3]. Group 3: Challenges of Original Content - Original content creation presents challenges, including the need for careful material selection, script reconstruction, and maintaining viewer engagement [5]. - Even well-crafted original content can be flagged as repetitive by algorithms, posing a risk to creators [5]. Group 4: AI Integration - Some teams are adopting AI technology to enhance original content creation, allowing for innovative storytelling techniques and improved originality [7]. - AI can generate multilingual content, enabling creators to reach diverse markets, including Japan, Southeast Asia, and Europe [9]. Group 5: Future Directions - In light of evolving platform rules, creators must adapt by embracing AI technology to remain competitive in the market [12].

Core Insights - The short video content creation landscape has shifted dramatically, with platforms like TikTok and YouTube implementing new rules that significantly impact monetization and content strategies [1][3][5] - The focus has moved from simple content repurposing to original content creation, with platforms emphasizing unique contributions and penalizing repetitive or derivative content [5][6][8] Group 1: Platform Changes - TikTok has restructured its monetization logic to prioritize content originality, with non-original content losing recommendation eligibility [5][6] - YouTube is actively targeting repetitive content, making it difficult for repurposed accounts to enter the monetization loop [3][6] - Starting July 15, 2025, new revenue plans will evaluate content based on four dimensions: originality, watch time, search value, and interaction metrics [5][6] Group 2: Content Creation Strategies - Creators who continue to rely on repurposed content face severe limitations, including reduced visibility and potential account suspension [6][8] - Successful creators are those who pivot to original content, leveraging unique storytelling and diverse formats to engage audiences [8][9] - Case studies show that accounts focusing on original commentary and multi-language content have seen significant growth, with one account increasing its views to over 800,000 within three months [9][11] Group 3: AI Integration - The integration of AI in content creation is emerging as a solution to traditional editing challenges, allowing for innovative storytelling and narrative restructuring [11][12][14] - AI can generate unique perspectives and multi-language outputs, enhancing the content's appeal across different markets [14][18][20] - The shift towards AI-driven content creation is seen as a necessary adaptation to the evolving platform rules, positioning creators to maintain relevance and profitability [18][22]