一、FBA爆仓困局：增长需求与物流承载力的失衡 在跨境电商持续增长的背景下，物流体系的稳定性直接关系到卖家的运营成败。亚马逊FBA作为主流履约方式，虽然在日常运营中表现高效，却 始终难以摆脱销售旺季的周期性爆仓压力。仓库预约延迟、货物上架缓慢、库存周转失灵等问题，不仅导致订单履约滞后，更使卖家错失销售窗 口，甚至影响店铺权重与资金健康。应对这一系统性瓶颈，仅靠平台物流已显不足，而具备协同与弹性功能的美国海外仓，正成为越来越多卖家 构建抗风险供应链的核心选择。 FBA爆仓本质上是电商销售波峰与仓储处理能力固有限制之间的矛盾。旺季期间订单量激增，大量商品集中涌入主要仓库，远超其日常处理负 荷。这一方面源于消费者购物行为的季节性聚集，另一方面也与卖家为保销量而采取的集中备货策略有关。爆仓所引发的连锁反应深远——从入 仓延误、链接断货，到仓储成本攀升和消费者体验下降，最终侵蚀卖家的利润根基与市场竞争力。 二、海外仓的协同逻辑：构建弹性供应链网络 美国海外仓的核心作用在于通过"双仓联动"，为FBA体系注入弹性。卖家可将部分库存部署于海外仓，形成对FBA库存的动态补充与分流。具体 而言，其协同价值体现在以下几方面： 库存 ...

Core Insights - The 2025 Beijing Marathon is approaching, and logistics companies in Beijing are well-prepared to ensure smooth operations for the event [1] Group 1: Logistics Preparation - Beijing SF Express has established a "dual warehouse collaboration" system in Daxing, utilizing both temperature-controlled and regular warehouses for efficient storage and delivery of marathon supplies [3] - The regular warehouse will store participant packs and promotional materials, while the cold storage will maintain the freshness of supplies for runners [3] - All supplies will be delivered to key locations such as the starting point and aid stations on the morning of the event, ensuring timely availability [3] Group 2: Participant Services - SF Express will deploy 35 box trucks at Tiananmen Square for "race day storage," capable of accommodating personal items for 32,000 runners, with staff and volunteers ensuring security [3] - After the race, SF Express will provide luggage forwarding services to help participants send home medals, souvenirs, and other belongings [4] Group 3: Marketing and Engagement - SF Express will showcase products such as unmanned vehicles and air transport at the marathon expo, allowing attendees to engage in interactive activities and win prizes [5] - The logistics capabilities demonstrated during large sporting events reflect the professionalism of logistics companies [5] Group 4: Comparison with Previous Events - In 2024, JD Logistics handled the logistics for the Beijing Marathon, managing nearly 2 million items and a total weight of approximately 400 tons, highlighting the scale of logistics operations required for such events [5]