Core Viewpoint - The Jiangsu Brand Construction Conference emphasizes the importance of brand development for Jiangsu enterprises, with a focus on creating globally influential brands, particularly in the pharmaceutical and health sectors [1][3]. Group 1: Brand Development Strategy - The conference theme "Brand Strong Nation, Su Products First" reflects a collective vision for Jiangsu brands to reach a global audience [3]. - Xu Haoyu, representing Yangtze River Pharmaceutical Group, highlighted the company's brand philosophy, which is closely tied to its mission of "seeking progress and protecting lives" [3][5]. - The company prioritizes quality as the cornerstone of brand building, evidenced by its achievements in quality management and international awards [5]. Group 2: Innovation and Market Strategy - Continuous innovation is essential for meeting the growing health demands of the public, alongside maintaining high quality standards [5]. - In 2024, the company introduced a "Health Marketing, Marketing Health" dual strategy, launching health products that align with modern lifestyles [5]. - The company plans to refresh its brand with new products targeting younger demographics, such as "Little Blue Qing Oral Liquid" and "Little Blue Throat Candy" [5][6]. Group 3: Corporate Responsibility and Community Engagement - Xu emphasized that a strong brand is rooted in responsible corporate behavior, which includes providing safe and effective products and engaging in community welfare [8]. - The company has contributed over 1 billion yuan in various charitable efforts and established 80 standardized planting bases to ensure product quality and support local farmers [8]. - The call for collaboration among Jiangsu enterprises aims to enhance the "Su Products" brand and elevate it from regional strength to global recognition [8]. Group 4: Quality and Innovation as Growth Drivers - The conference highlighted the need for Jiangsu to focus on quality, innovation, ecology, culture, and openness to build strong brands that represent Chinese standards [8]. - The establishment of benchmark brands like Yangtze River Pharmaceutical is seen as crucial for contributing to a brand-strong and quality-strong nation [8].

Core Points - The sixth National Excellent Builders of Socialism with Chinese Characteristics award ceremony was held, with Xu Haoyu, Chairman and President of Yangtze River Pharmaceutical Group, among the 100 honorees [1] - The selection was organized by multiple government departments to inspire non-public economic figures to contribute to national development and health needs [1] - Yangtze River Pharmaceutical Group aims to integrate its development into national strategies and focus on high-quality growth in the pharmaceutical and health industry [1] Group 1 - Yangtze River Pharmaceutical Group's health sector and international business saw significant sales growth in the first half of the year, with increases of 365% and 237% respectively, becoming a "second growth curve" for the company [2] - The company achieved a seven-star certification in the EFQM Global Award's first phase, marking it as the only pharmaceutical enterprise in China to do so [2] - The company was recognized as one of the first excellent smart factories in the country, enhancing its status in intelligent manufacturing [2] Group 2 - Yangtze River Pharmaceutical Group has made substantial contributions to social responsibility, donating over 1 billion RMB in various charitable activities, and has received accolades for its efforts [3] - The company promotes health awareness and traditional Chinese medicine culture through its brand matrix, which includes "Yangtze River" Western medicine, "Longfengtang" Chinese medicine, and "Huyou" health products [2] - As a leader in the industry, the company fosters collaborative innovation across the supply chain and has established platforms for the health industry ecosystem [2]