Core Viewpoint - The Jiangsu Brand Construction Conference emphasizes the importance of brand development for Jiangsu enterprises, with a focus on creating globally influential brands, particularly in the pharmaceutical and health sectors [1][3]. Group 1: Brand Development Strategy - The conference theme "Brand Strong Nation, Su Products First" reflects a collective vision for Jiangsu brands to reach a global audience [3]. - Xu Haoyu, representing Yangtze River Pharmaceutical Group, highlighted the company's brand philosophy, which is closely tied to its mission of "seeking progress and protecting lives" [3][5]. - The company prioritizes quality as the cornerstone of brand building, evidenced by its achievements in quality management and international awards [5]. Group 2: Innovation and Market Strategy - Continuous innovation is essential for meeting the growing health demands of the public, alongside maintaining high quality standards [5]. - In 2024, the company introduced a "Health Marketing, Marketing Health" dual strategy, launching health products that align with modern lifestyles [5]. - The company plans to refresh its brand with new products targeting younger demographics, such as "Little Blue Qing Oral Liquid" and "Little Blue Throat Candy" [5][6]. Group 3: Corporate Responsibility and Community Engagement - Xu emphasized that a strong brand is rooted in responsible corporate behavior, which includes providing safe and effective products and engaging in community welfare [8]. - The company has contributed over 1 billion yuan in various charitable efforts and established 80 standardized planting bases to ensure product quality and support local farmers [8]. - The call for collaboration among Jiangsu enterprises aims to enhance the "Su Products" brand and elevate it from regional strength to global recognition [8]. Group 4: Quality and Innovation as Growth Drivers - The conference highlighted the need for Jiangsu to focus on quality, innovation, ecology, culture, and openness to build strong brands that represent Chinese standards [8]. - The establishment of benchmark brands like Yangtze River Pharmaceutical is seen as crucial for contributing to a brand-strong and quality-strong nation [8].