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双品牌并行、油电并举,上汽奥迪发起多线产品攻势
Zhong Guo Jing Ji Wang· 2025-09-01 08:31
Core Insights - SAIC Audi is implementing a dual-brand strategy with a focus on both traditional fuel vehicles and electric vehicles, showcasing its commitment to brand development at the 2025 Chengdu International Auto Show [1][3] Product Launch and Features - The new Audi E5 Sportback, priced starting at 235,900 yuan, has begun pre-sales and is set to officially launch on September 16 [3] - The E5 Sportback features a unique design that combines elements of Audi's classic coupe and wagon styles, with innovative lighting inspired by the sphere concept car [3] - The vehicle is equipped with the new AUDI OS operating system and Qualcomm Snapdragon 8295 chip, enhancing the interactive digital cockpit experience [4] - The E5 Sportback boasts a powerful dual-motor system with a combined output of 787 horsepower and 800 Nm of torque, achieving 0-100 km/h in just 3.4 seconds [5] Traditional Fuel Vehicle Development - The new Audi A5L Sportback was launched on August 1, with a starting price of 255,900 yuan, maintaining the classic design elements of the A5 series [6] - The A5L Sportback incorporates advanced driving assistance capabilities and features the fifth-generation EA888 engine, ensuring a blend of performance and driving pleasure [6] Service and Network Expansion - SAIC Audi is expanding its sales and service network, aiming to exceed 240 sales outlets by 2025, ensuring comprehensive coverage in key cities [7] - The company is focused on providing a one-stop luxury experience for customers, from purchasing to after-sales service, leveraging technology and personalized service [7]