Core Viewpoint - Oriental Yuhong's performance has significantly declined, with a 10.84% decrease in revenue and a 40.16% drop in net profit for the first half of 2025, primarily due to lower-than-expected market demand [2][3]. Financial Performance - The company's revenue for the first half of 2025 was 13.569 billion yuan, down 10.84% year-on-year, while net profit attributable to shareholders was 564 million yuan, a decrease of 40.16% [3]. - As of June 30, 2025, accounts receivable stood at 9.409 billion yuan, accounting for 21.36% of total assets, an increase of 4.94% from the end of the previous year [3]. - The company made a provision for asset impairment of approximately 406 million yuan, with bad debt losses from accounts receivable reaching 377 million yuan, impacting the financial results significantly [3]. Strategic Adjustments - Oriental Yuhong is actively working to reduce its reliance on the real estate sector and decrease accounts receivable. The company has shifted to a sales model prioritizing retail and engineering channels, which now account for 84.06% of total revenue [4]. - The company has successfully transitioned from a direct sales model focused on large real estate clients to a channel-based model, improving operational quality and related metrics [4]. Dividend Policy - Despite the significant drop in net profit, Oriental Yuhong plans to distribute a cash dividend of 9.25 yuan per 10 shares, totaling approximately 2.21 billion yuan [5][6]. - The company adjusted its 2024 dividend plan in response to market conditions, reducing the payout from 18.50 yuan per 10 shares to 9.25 yuan, while ensuring overall stability in investor returns [6]. Market Conditions - The construction materials industry is experiencing a downturn, with the national building materials and home furnishings market facing significant challenges, including rising costs and increased competition [7]. - In response to these pressures, many companies, including Oriental Yuhong, have raised product prices to maintain healthy market competition [10]. International Expansion - Oriental Yuhong is pursuing international growth by acquiring a 100% stake in Chilean company Construmart S.A. for approximately 1.23 billion USD (about 880 million yuan), which operates around 31 building materials supermarkets in Chile [8][9]. - The acquisition aims to leverage supply chain advantages from China and enhance Construmart's market competitiveness, while also providing operational experience that can benefit domestic retail operations [9].