反内卷招商

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蹲点调查|“反内卷”下的招商之变
Sou Hu Cai Jing· 2025-09-01 00:22
Core Viewpoint - The article discusses the transformation of investment attraction strategies in Shandong, moving from traditional "policy competition" to a focus on "ecological win-win" approaches, driven by the implementation of the "Fair Competition Review Regulations" in August 2024, which aims to eliminate unfair competition in local investment attraction [9][11][12]. Group 1: Changes in Investment Attraction Logic - The traditional methods of attracting investment, such as offering land, tax breaks, and subsidies, have led to unhealthy competition and market fragmentation [9][11]. - The new approach emphasizes understanding what enterprises truly value, shifting focus from mere policy incentives to the overall industrial layout and resource advantages [11][12]. - Successful case studies, such as the Ningde Times project in Dongying, highlight the importance of local market potential and industry chain support over just policy benefits [11][12]. Group 2: Collaborative and Chain-based Investment Strategies - The article outlines a shift from "project thinking" to "chain thinking," focusing on attracting key enterprises that can enhance the entire industrial chain [14][15]. - Collaborative investment strategies are being explored, such as shared assessment mechanisms between regions to promote joint investment efforts [13][14]. - The concept of "chain-based investment" is gaining traction, where attracting a leading enterprise can significantly benefit the local economy by bringing in related businesses [15][16]. Group 3: Capital Leverage and Scenario Testing - The use of investment funds to attract quality projects is emphasized, with examples like the establishment of a semiconductor investment fund in Dezhou [19][22]. - Scenario-based investment strategies are emerging, where local governments provide testing grounds for innovative technologies, as seen with the autonomous vehicle manufacturing center in Qufu [25][26]. - The article suggests that the focus is shifting from merely providing financial incentives to creating market opportunities through practical applications and collaborations [25][26]. Group 4: Enhancing the Business Environment - Improving the business environment is identified as a core competitive advantage for attracting investment, with a focus on providing comprehensive support throughout the project lifecycle [26][29]. - The article highlights the importance of government officials adopting a partnership mindset, offering strategic support in areas like market expansion and technology upgrades [27][29]. - Successful examples include the establishment of specialized investment teams that understand industry dynamics and can effectively engage with potential investors [28][29].