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政策补贴推动乘用车销量结构化增长
Jin Rong Shi Bao· 2025-12-10 02:01
Group 1 - In November, the retail sales of passenger cars in China reached 2.225 million units, a year-on-year decrease of 8.1% and a month-on-month decrease of 1.1%. Cumulatively, retail sales for the year reached 21.483 million units, an increase of 6.1% year-on-year [1] - Passenger car exports in November were 601,000 units, marking a year-on-year increase of 52.4% and a month-on-month increase of 9.1%. For the first 11 months of the year, exports totaled 5.151 million units, up 17.2% year-on-year [1] Group 2 - In November, the penetration rate of new energy vehicles (NEVs) in the domestic passenger car retail market reached 59.3%, an increase of 7 percentage points year-on-year, setting a new historical high. This growth is attributed to policies such as trade-in subsidies and exemption from purchase tax for NEVs [2][3] - The sales of pure electric vehicles have outpaced those of plug-in hybrid and range-extended models, primarily due to the impact of "two new" policies promoting high-cost performance pure electric models. In November, sales of plug-in hybrids and range-extended models declined [2] Group 3 - In November, BYD led the passenger car retail market with sales of 307,000 units, followed by Geely with 268,000 units, and FAW-Volkswagen with 138,000 units. Other brands like Chery, Changan, and SAIC-GM-Wuling also exceeded 100,000 units in sales [2] - Domestic brands accounted for nearly 70% of the market share this year, with German brands experiencing the fastest decline. BYD, Geely, and Chery ranked the top three in incremental sales, while brands like Leap Motor and Xpeng saw significant growth [3] Group 4 - The automotive market is not experiencing the typical seasonal sales increase at year-end, primarily due to the reduction of replacement subsidies, leading many consumers to purchase vehicles earlier [4] - In the high-end market, domestic brands have the potential to capture a larger share. For the mass market, overseas sales appear to be a key channel for profit growth [4] Group 5 - Chinese automotive brands are expected to see significant growth in emerging markets, particularly in Southeast Asia and Latin America, with brands like BYD leading in sales in Indonesia [5] - Localization of production is becoming essential for Chinese automotive companies as they expand globally. Starting in 2025, domestic brands will accelerate overseas production capacity, transitioning from single product exports to localized production and global services [6]