Group 1 - The core viewpoint of the article highlights the rising popularity and market value of the Labubu toy, particularly in the U.S. market, where its resale price has surged to $399 on platforms like StockX, and the POP MART app has topped the shopping charts in the U.S. App Store [1][70] - The article discusses the cultural phenomenon surrounding Labubu, where Western consumers are creatively customizing the toy, reflecting their own beauty standards and trends, such as the Brazilian Butt Lift (BBL) and colorful makeup styles [9][19][30] - The article notes that the overseas revenue of POP MART has seen a remarkable increase of nearly 500% year-on-year in the first quarter of 2025, indicating strong market growth and consumer interest in Labubu [70] Group 2 - The article describes various popular customization trends for Labubu among Western consumers, including adding colorful eyelashes, diamond-studded teeth, and adopting fashion styles associated with influencers [17][23][30] - It mentions the emergence of counterfeit versions of Labubu, referred to as "Lafufu," which are gaining traction among consumers due to their affordability and the DIY culture surrounding them [45][51][56] - The strategy employed by POP MART to attract consumers involves using familiar IPs like Disney to draw customers into stores, ultimately leading them to purchase Labubu, showcasing a successful marketing approach [70]