Core Insights - Taobao Flash Sale launched a consumption coupon plan worth 50 billion yuan, effectively stimulating urban consumption potential and supporting small and medium-sized catering businesses [1][3] - The plan avoids "price-for-volume" requirements, allowing merchants to focus on improving product and service quality, leading to significant order growth, especially in tea and snack categories [1][3] - In the first week of the coupon plan, 4,124 catering brands reached historical peak sales, with 95% being urban chain brands, indicating a strong activation of urban consumption [3] Consumption Growth - The consumption coupon plan resulted in explosive order growth, with Qingdao's orders exceeding 100%, tea drink orders increasing by 60%, and snack orders growing by 110% compared to the initial launch [3][5] - The number of peak sales for 4,124 brands totaled 9,818, demonstrating the effectiveness of the plan in driving sales [3] Merchant Support - Taobao Flash Sale provided various subsidies and support measures, including store, product, and delivery subsidies, to alleviate merchant burdens and create business growth opportunities [1][5] - The platform's online traffic has also led to increased offline customer flow, enhancing the overall business environment for merchants [5] Market Impact - The launch of Taobao Flash Sale has contributed to a significant increase in national daily order volume, rising from 100 million to 200 million orders in two months, with Taobao Flash Sale accounting for 60% of this market growth [5] - Small and medium-sized merchants experienced approximately 120% growth in business orders over the past week, indicating a positive impact on local businesses [5]