"冰淇淋已成为假日的最佳情绪伴侣，是必不可少的消费之一。"野人先生相关负责人告诉我，今年春节打了个大胜仗，"郑州、武汉等省会城市以及下沉 市场业绩亮眼，很多商场门店直到打烊还排长队。" 全国门店数是去年同期的4倍，营业额、客单价、客单数等各项店均指标增长明显，多店假期营收超50万。家庭装冰淇淋礼盒进入年货清单，"很多门店早 早卖断货。" 这个超长的春节天假期，也是一场集体性的奶茶狂欢。 调研了20多个品牌的热销产品数据，我们总结出了一份《2026春节饮品消费报告》。 什么产品在热销？哪些品类在进化？2026年的产品方向又在哪里？一起来看： 冰沙类产品销量增长50%，"反季吃冰"越来越流行 今年的暖春趋势，进一步加剧了"反季吃冰"的消费热情。 在一半以上门店增设炒冰产品的Yee3三号椰，"春节期间销量最好的产品为：冰椰系列、招牌开心果椰子糖、炒冰系列。其中炒冰除一线城市消费者外流 销量下降外，其他门店销量整体上升50%以上。 另一个冰淇淋千店品牌波比艾斯，品牌负责人表示，春节假期业绩环比增长92%，"冬天吃冰、夏天吃火锅，都是'反差爽'，2026年冰淇淋下沉市场的机 会依然巨大，县域市场的渗透率会不断攀升。" ...

Core Insights - The introduction of "炒冰" (stir-fried ice) by brands like 喜茶 (Heytea) and Yee3 has gained significant popularity, especially among young consumers, becoming a winter trend despite traditionally being a summer treat [1][3][9] Group 1: Product Launch and Popularity - 喜茶's new "三倍厚抹手炒冰" (Triple Thick Stir-fried Ice) has been well-received, with consumers requesting nationwide availability [1] - Yee3's "真·椰子炒冰" (True Coconut Stir-fried Ice) series has rapidly expanded to over 150 stores, achieving sales of over 300 cups per day in high-traffic locations [3][9] - The stir-fried ice trend has become a social media sensation, with users sharing outdoor experiences and videos, contributing to its viral popularity [1][3] Group 2: Consumer Behavior and Market Trends - The winter consumption of ice products has increased, with a reported 71% year-on-year growth in ice cream/yogurt orders, surpassing other beverage categories [9][10] - The unique "temperature contrast" experience in heated indoor environments has driven demand for cold treats during winter [9][10] - The trend reflects a shift in consumer behavior, where ice products are now seen as "emotional consumer goods" suitable for year-round enjoyment [16][18] Group 3: Product Quality and Appeal - Modern stir-fried ice products emphasize quality, using clean ingredients like coconut water and fresh coconut milk, appealing to health-conscious consumers [10][12] - The visual appeal of stir-fried ice, often presented in aesthetically pleasing forms, enhances its attractiveness on social media platforms [15][16] - The customization options available, such as adding various toppings, further enrich the consumer experience and cater to diverse preferences [7][12]