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“死了么”app上榜,说明了什么?
首席商业评论· 2026-01-12 09:33
图源:网络 为什么会火? 首先,除了前面说的名字具有天然的病毒式传播能力,这款app的功能戳中了独居焦虑。 根据非官方的网络数据,中国单身和独居人口规模已突破数亿,人们 对"孤独死"的恐惧从一种都市传说变成了现实的担忧。 2026年第一个热议话题居然是一款app,而且这名字还那么得怪异,但特别直白,或许是参考了"饿了么"。名字浑身透着黑色幽默,反差感和冒犯感引起了更多社 媒对它的关注。 "死了么"这款app在最近的中国区苹果应用商店的付费应用榜单上排名第一,收费8元,功能极简,用户只需要每天在app里签到,如果连续48小时未签到,系统会 在第三天自动向预设的紧急联系人(通常是亲友的邮箱或手机)发送预警信息。 核心受众应该是"空巢青年"和"独居老人",旨在解决"如果在家里发生意外,没人知道怎么办"的生存痛点。 以前的孤独经济是陪聊、一人食;现在的孤独经济已经延伸到了"孤独安全"领域。 其次,app的功能极其简洁,软件不需注册登录,首次使用只需填写本人姓名与紧急联系人邮箱即可。每天打开应用轻轻一点完成签到,后台自动监测状态。 图源:网络 这其实是我想说的,现在每个人都有好多个超级app,使用需要注册,需要打勾,需 ...
成年人最顶级的自律:给大脑“戒糖”
洞见· 2025-08-19 12:34
Core Viewpoint - The article emphasizes the importance of self-discipline in managing screen time and digital consumption, likening excessive screen use to addiction and advocating for a "digital detox" to enhance focus and creativity [5][56]. Group 1: Digital Addiction and Its Effects - Overuse of screens leads to a decline in attention span and cognitive abilities, similar to the effects of consuming too much sugar [3][5]. - The internet serves as a modern-day equivalent of the fictional drug "soma," providing instant gratification that can lead to a loss of critical thinking and self-discipline [10][19]. - The rise of short videos and targeted content keeps users engaged, often at the expense of productivity and deeper learning [11][15][17]. Group 2: The Need for Digital Detox - The article suggests that individuals should create environments free from digital distractions to improve creativity and decision-making [51][54]. - Examples of successful individuals who limit their screen time are provided, highlighting the benefits of disconnecting from digital devices [56][57]. - Implementing a structured approach to balancing work and leisure, such as rewarding productive work with screen time, is recommended [60][61]. Group 3: Algorithmic Influence and Information Consumption - Algorithms are designed to cater to user preferences, creating echo chambers that limit exposure to diverse viewpoints [42][44]. - A case study from Tokyo shows that reducing reliance on smart recommendations can significantly enhance creative output and reduce decision-making errors [52][53]. - The article advocates for using counter-algorithms to diversify information sources and combat cognitive biases [45][48].