Group 1 - The 14th China (Guizhou) International Wine Expo opened in Guiyang with the theme "Gathering Global Fine Wines to Promote Open Cooperation" [1] - Moutai Group showcased its various subsidiaries, emphasizing the unique regional characteristics of Moutai liquor through traditional craftsmanship and microbiological technology [1][3] - Moutai is responding to market demands with its upgraded Guizhou Moutai liquor, incorporating a "heritage + innovation" concept while enhancing its packaging and production techniques [3] Group 2 - Moutai is focusing on consumer experience by reshaping emotional value and expanding product offerings for social drinking scenarios [3][4] - The company is committed to sustainable value creation, linking ecological protection, rural revitalization, and cultural IP development to its global market expansion strategy [4] - Moutai's chairman emphasized the company's core values and the launch of cultural initiatives to enhance brand engagement and consumer interaction [3][4]