Group 1 - The 14th China (Guizhou) International Wine Expo opened in Guiyang with the theme "Gathering Global Fine Wines to Promote Open Cooperation" [1] - Moutai Group showcased its various subsidiaries, emphasizing the unique regional characteristics of Moutai liquor through traditional craftsmanship and microbiological technology [1][3] - Moutai is responding to market demands with its upgraded Guizhou Moutai liquor, incorporating a "heritage + innovation" concept while enhancing its packaging and production techniques [3] Group 2 - Moutai is focusing on consumer experience by reshaping emotional value and expanding product offerings for social drinking scenarios [3][4] - The company is committed to sustainable value creation, linking ecological protection, rural revitalization, and cultural IP development to its global market expansion strategy [4] - Moutai's chairman emphasized the company's core values and the launch of cultural initiatives to enhance brand engagement and consumer interaction [3][4]

Core Viewpoint - The 14th China (Guizhou) International Wine Expo highlights the cultural depth and innovative practices of Moutai Group, showcasing its commitment to quality and sustainability in the liquor industry [1][3]. Group 1: Moutai Group's Participation and Innovations - Moutai Group, as one of the organizers, showcased various products from its subsidiaries, emphasizing the dual practice of "inheritance" and "innovation" [1]. - The exhibition area was designed around the themes of "birth," "growth," and "bloom," illustrating the unique regional characteristics of Moutai liquor and the importance of quality [1]. - The upgraded Guizhou Moutai liquor features a "heritage + innovation" concept, retaining classic elements while enhancing packaging and presentation to improve consumer experience [5]. Group 2: Cultural and Social Responsibility - Chairman Zhang Deqin emphasized Moutai's values of "respecting nature and people," integrating ecological protection, industry support, and consumer interaction [3]. - Over the past decade, Moutai has invested over 10 billion yuan in public welfare, benefiting 8.5 million farmers and contributing to their income [3]. Group 3: Consumer Engagement and Market Strategy - Moutai has established deep consumer-brand dialogue through events like "Qian Wine China Tour" and "Huang Xiaoxi T² Music Art Festival" [7]. - The company aims to reshape consumer experience through "emotional value" and plans to expand its product offerings and digital services by 2025 [5][7]. - Moutai is focused on sustainable value creation, addressing ecological protection, rural revitalization, and global market expansion [7].