| S | 洋河梦之蓝M6+ | 568/瓶 | -470 | | --- | --- | --- | --- | | | 52度/550ml | | | | | 古井贡古20 52度/500ml | 505/瓶 | 学本 | | 2) | 习酒君品 | 670/瓶 | 7元 | | | 53度/500ml | | | | | 青花郎 | 754/瓶 | -20元▼ | | | 53度/500ml | | | | | 水晶剑南春 | 420/瓶 | | | | 52度/500ml | | | 数据来源:全国各大区合理分布的约200个采集点,包括但不限于 酒企指定经销商、社会经销商、主流电商平台和零售网点等 原始数据:过去24个小时中各点位经手的真实成交终端零售价 新浪财经"酒价内参"过去24小时中收集的数据显示，白酒市场十大单品的终端零售均价周五延续回调态 势，整体继续下探。如果十大单品各取一瓶整体打包售价为9123元，较昨日回落15元，市场整体延续弱 势，但内部结构性分化特征突出。 今日各品牌走势差异显著。青花郎价格环比显著回落20元/瓶，领跌市 场，其价格在经历前期快速上涨后迎来阶段性调整。飞天茅台与精品 ...

| S | 洋河梦之蓝M6+ 52度/550ml | 572/瓶 | 2元 | | --- | --- | --- | --- | | | 古井贡古20 52度/500ml | 505/瓶 | -6元 | | 2) | 习酒君品 53度/500ml | 663/瓶 | -570 | | | 青花郎 53度/500ml | 774/瓶 | -6元 | | | 水晶剑南春 | 416/瓶 | 3元 | | | 52度/500ml | | | 数据来源:全国各大区合理分布的约200个采集点,包括但不限于 酒企指定经销商、社会经销商、主流电商平台和零售网点等 原始数据:过去24个小时中各点位经手的真实成交终端零售价 sma 打开新浪财经APP 搜索 酒价内参 Q 新浪财经客户端 Sina Finance Mobile Version | 中国知名白酒大单品 | | 市场真实成交终端价 | | | --- | --- | --- | --- | | 品名/规格 | | 今日价格(元) | 较昨日(元) | | 53度/500ml | 贵州茅台酒(飞天) | 1813/瓶 | -4元 | | 53度/500ml | 贵州 ...

新浪财经"酒价内参"过去24小时收集的数据显示，中国白酒市场十大单品的终端零售均价周一呈回调态 势。如果十大单品各取一瓶整体打包售卖，今日总售价为9160元，较昨日回落14元，市场结束高位盘整重 拾跌势。"酒价内参"的每日数据源自全国各个大区均有合理分布的约200个采集点，包括但不限于酒企的 指定经销商、社会经销商、主流电商平台和零售网点等，原始取样数据为过去24个小时中各点位经手的真 实成交终端零售价格，确保为社会各界提供一份关于知名白酒市场价格的客观、真实、科学、全程可追溯 的数据。今日市场结构性分化加剧，十大单品五涨五跌。上涨产品中，习酒君品价格环比上涨6元/瓶，表 现相对突出。五粮液普五八代与水晶剑南春价格均回升5元/瓶。古井贡古20上涨3元/瓶。青花汾20微涨2元/ 瓶。下跌产品中，近期涨势突出的青花郎价格大幅回落13元/瓶，领跌全场，郎酒或存在短期获利盘了结压 力。洋河梦之蓝M6+价格下跌9元/瓶，调整幅度居前。精品茅台与飞天茅台价格分别下跌8元/瓶和4元/瓶。 国窖1573价格微跌1元/瓶。 数据来源:全国各大区合理分布的约200个采集点,包括但不限于 酒企指定经销商、社会经销商、主流电商平台和 ...

Core Insights - The article highlights the recent trends in the Chinese liquor market, particularly focusing on the retail prices of major baijiu brands, which have shown slight increases and a mixed performance among different products [1][5][6]. Price Trends - The average retail price of the top ten baijiu products has slightly increased, with a total price of 9198 yuan for a bundled sale, marking a 1 yuan rise from the previous day, reaching the highest level in the past week [1][5]. - Notable price changes include: - Gujing Gong 20 saw a significant rebound of 11 yuan per bottle [6]. - Qinghua Lang increased by 10 yuan per bottle, continuing a strong upward trend for four consecutive days [6]. - Yanghe Dream Blue M6+ rose by 7 yuan per bottle, while Crystal Jian Nan Chun increased by 6 yuan per bottle, marking three consecutive increases [6]. - On the downside, Wuliangye Pu 58 and Xijiu Junpin both dropped by 10 yuan per bottle, with Guojiao 1573 decreasing by 9 yuan per bottle [6]. Market Dynamics - The white liquor consumption is shifting from a traditional model focused on business and government consumption to a new paradigm that includes both "pleasing others" and "self-pleasing" [2][6]. - The chairman of Shanxi Fenjiu Group emphasized the need for companies to adapt to changing consumer behaviors and market dynamics, indicating a long-term coexistence of traditional and modern consumption patterns [2][6]. - Fenjiu's 2026 strategy will focus on expanding market coverage and promoting sales while also targeting younger consumers and international markets as key growth areas [2][6].

Core Viewpoint - The white liquor market has shown signs of stabilization and rebound in retail prices after a period of decline, with the overall price of the top ten products increasing slightly. Price Trends - The average retail price of the top ten white liquor products has increased to 9152 yuan, up by 19 yuan from the previous day, ending a four-day decline [1] - Notable price increases include: - Yanghe Dream Blue M6+ up by 8 yuan per bottle - Crystal Jian Nan Chun up by 8 yuan per bottle - Qinghua Lang up by 6 yuan per bottle - Xijiu Junpin up by 5 yuan per bottle - Qinghua Fen 20 up by 5 yuan per bottle - Gujing Gong Gu 20 up by 3 yuan per bottle [1][4] Price Declines - The following products experienced price declines: - Boutique Moutai down by 8 yuan per bottle - Flying Moutai down by 3 yuan per bottle - Wuliangye Pu Wu Eight Generation down by 4 yuan per bottle - Guojiao 1573 down by 1 yuan per bottle [1][3]

Core Viewpoint - The price of Moutai liquor remains stable around 1800 yuan as the peak consumption season approaches, with no significant fluctuations observed in recent data [1][6][7]. Price Trends - The terminal price of Moutai liquor (53% vol, 500ml) was reported at 1831 yuan per bottle on November 25, showing a slight decrease of 4 yuan from the previous day [1]. - Regional price variations exist, with prices reported at 1810 yuan in Jiangxi, 1780 yuan in Jiangsu, and 1800 yuan in Hebei, indicating a normal market phenomenon due to differences in channel structures and logistics costs [2][6]. Sales and Market Dynamics - The white liquor market is expected to maintain a certain level of activity during key sales periods such as "Double Eleven," "Double Twelve," and New Year's Day, although a sales peak has not yet been reached [1]. - Moutai's strategy focuses on a scientific distribution system driven by terminal sales, which helps maintain market resilience and stability [6][7]. Financial Performance - Moutai reported a revenue of 110.514 billion yuan for the year-to-date period, reflecting a year-on-year growth of 9.28% [7]. - The company's proactive measures and strategic adjustments have positively impacted the stability of Moutai liquor prices, with the market responding favorably to these efforts [7].

Core Viewpoint - Moutai is redefining the relationship between liquor and consumers by emphasizing a return to its roots, focusing on respecting, connecting, and serving consumers in the evolving landscape of spiritual consumption [1][3][12] Group 1: Event Overview - The 14th China (Guizhou) International Wine Expo was successfully held from September 9 to 13, showcasing Moutai's entire product line and narrating the complete journey of liquor from raw materials to the glass [1] - Moutai's exhibition featured three main areas: "Birth, Growth, and Bloom," highlighting the quality and cultural heritage of Chinese national brands [1][4] Group 2: Cultural and Strategic Shift - Moutai's chairman, Zhang Deqin, emphasized two key points: returning to the essence of Chinese liquor culture and accelerating the shift from selling liquor to selling a lifestyle [3][12] - The liquor industry faces the challenge of reconstructing its value as younger generations drift away from traditional liquor culture, prompting Moutai to adopt a strategy focused on cultural value and consumer experience [4][5] Group 3: Experience and Engagement - Moutai's approach includes creating immersive, experiential, and cultural environments through four dimensions: liquor + ecology, liquor + culture, liquor + technology, and liquor + tourism [6][7] - The exhibition showcased Moutai's commitment to integrating traditional brewing wisdom with modern technology, enhancing consumer trust and engagement [6][7][10] Group 4: Consumer-Centric Practices - Moutai aims to respect, connect, and serve consumers by establishing quality recognition, cultural IPs, and community engagement initiatives [10][11] - The company is expanding its product matrix to meet diverse consumer needs and enhancing its service systems to create fulfilling experiences [10][11] Group 5: Future Vision - Moutai's initiatives reflect a broader industry trend towards cultural-driven strategic transformation, with a focus on emotional and cultural consumption [9][12] - The launch of the 2025 "Chinese Liquor Culture Month" and the "14th Five-Year Plan" for new cultural development indicates a commitment to redefining the core values of liquor culture [12][13]

Investment Rating - The report maintains a "Recommended" investment rating for the food and beverage industry [9] Core Viewpoints - The liquor sector has seen companies initiate performance clearing in Q2, with adjustments in channels and product structures. The performance aligns with market expectations, and Q3 shows signs of marginal recovery in sales [6][58] - The prepared food sector is expected to benefit from the upcoming public consultation on food safety standards, which will enhance industry self-regulation and favor leading brands [7][59] - The new consumption sector is supported by initiatives from platforms like Gaode, which aims to boost offline dining through substantial subsidies [8][60] Summary by Sections Industry News - Gaode will distribute over 1 billion yuan in subsidies to encourage in-store consumption [19] - The draft of the national food safety standard for prepared dishes has passed review [19] - Alcohol prices have decreased by 2.0% year-on-year from January to August [19] Investment Insights - Liquor Sector: Companies like Guizhou Moutai, Wuliangye, and Luzhou Laojiao are recommended for their high dividend yields and cyclical advantages [6][58] - Prepared Food Sector: The new food safety standards are expected to clarify the definition and scope of prepared dishes, benefiting leading brands like Anjifood and Qianwei Central Kitchen [7][59] - New Consumption Sector: The introduction of Gaode's "Street Ranking" and support plans is anticipated to increase foot traffic in restaurants [8][60] Key Company Focus and Earnings Forecast - The report highlights key companies in the liquor sector, including Luzhou Laojiao, Gujing Gongjiu, and Wuliangye, all rated as "Buy" with projected earnings per share (EPS) growth [11][12] - In the prepared food sector, companies like Anjifood and Longda Meishi are noted for their potential growth due to industry standards [7][59]

Group 1: Industry Trends - This year is expected to see the highest number of new liquor products launched in recent years, with companies intensively releasing new products ahead of the peak season in September [1] - The 14th China (Guizhou) International Wine Expo concluded with a total trade volume of 18.639 billion yuan, a 72.29% increase from the previous year, and attendance reaching 279,800, doubling from last year [2] Group 2: Company Developments - Chongqing Beer has become the official strategic partner of the 2025 Chongqing Super League, marking a significant sponsorship move as the league expands to include 38 districts and counties [3] - The company Zhenjiu Liudu announced a stock incentive plan for its alliance merchants, offering long-term benefits including stock rewards based on purchase volumes, with the first batch of merchants receiving approximately 150,000 yuan in stock rewards [5] - Luzhou Laojiao's major shareholder completed a share buyback of 234,500 shares for approximately 299.99 million yuan, increasing their stake to 26.13% [6] - Chuanjiu Group announced a 3 billion yuan investment in a standardized raw liquor project, aiming to unify quality control and production processes [7] - Luzhou Laojiao launched a new version of its Erqu liquor, targeting mass consumers with a focus on pure grain fermentation and a new 42-degree product [9] - The upgraded Guizhou Moutai (premium) was officially launched at the wine expo, featuring enhanced packaging and a selling price of 3,299 yuan [11] - Langjiu and Penfolds collaborated to release a limited edition gift box, priced at 8,899 yuan, exclusively available at Langjiu's estate [12] - The new "Taiyuan Light Bottle Wine" was introduced, adhering to Moutai's production standards and focusing on a selective distribution strategy [13] - The company Jinzongzi announced the appointment of Guo Jibao as the new financial director following the resignation of the previous director [19]

Core Viewpoint - The price of Moutai has reached a new low, with significant declines observed in both wholesale and retail prices, indicating a challenging market environment for the brand [1][3][6]. Price Trends - As of September 14, 2023, the wholesale reference price for 25-year Moutai (53 degrees/500ml) in loose bottles is reported at 1770 RMB, down 10 RMB from the previous day, marking a new low since its launch [1]. - The original box price for the same product remains at 1790 RMB, also a new low, reflecting a decline of over 20% from its initial price of 2255 RMB [1]. - The kilogram Moutai (53 degrees/1L) is priced at 3300 RMB, down 18.92% from its launch price of 3700 RMB earlier this year [3]. Market Dynamics - Despite the general trend of declining prices, the white liquor industry is preparing for the peak consumption season around the National Day and Mid-Autumn Festival, with Moutai launching several new products to stimulate demand [8]. - Moutai has been actively engaging with over 200 distributors across various regions, indicating a strategic effort to strengthen market presence [8]. - Limited edition products, such as the 70th Anniversary Commemorative Moutai, have been well-received, with a stable wholesale price around 10,000 RMB, reflecting strong demand in the collectible and gifting markets [8]. Product Development - Moutai is expanding its product line with creative cultural products, which have seen rapid sales, indicating a successful diversification strategy [8]. - The company is also iterating on its high-end products, with recent upgrades announced for premium offerings, including new packaging and anti-counterfeiting measures [8]. - The kilogram Moutai is emerging as a new core product, with increasing inquiries and purchases noted in the market [9].