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新思考:海外消费转型的宏观与中观映射
Tianfeng Securities· 2025-07-11 00:12
Group 1 - The core conclusion of the report indicates that the current consolidation in the consumer sector is a pause rather than an end, drawing parallels from the long transformation processes in the US and Japan [1][9] - The report identifies a common trend in consumer behavior shifting from family-oriented consumption to individual-oriented consumption, with a focus on spiritual consumption, often accompanied by a decline in GDP growth rates [2][10] - It is noted that China is transitioning from high-speed growth to high-quality growth, with economic indicators resembling the later stages of Japan's third consumption society and the latter half of the US brand consumption phase [2][25] Group 2 - For essential consumption, the investment strategy is based on a "bottom warehouse" thinking, focusing on undervalued quality growth stocks with high dividend yields, particularly in the food and beverage and textile sectors [3][33] - The essential consumption sector is characterized by low growth and moderate to low valuations compared to other mature industries, indicating a defensive attribute [3][39] - The optional consumption strategy emphasizes identifying companies with operational improvements, leveraging macroeconomic data to guide investment decisions, particularly in the motorcycle and home appliance sectors [4][40]