Core Insights - The potential harm of prolonged screen exposure on children's visual health has become increasingly prominent, leading to a surge in the children's lutein market as parents seek to protect their children's eyesight [1] - Some brands have been found to engage in misleading marketing practices regarding lutein products, suggesting efficacy in myopia prevention despite a lack of scientific evidence [2][14] Group 1: Market Dynamics - The children's lutein market is experiencing rapid growth due to rising awareness among parents about the importance of eye health [1] - Brands like GreenLife and NaturElan are still implicated in marketing practices that create anxiety and imply efficacy in myopia prevention, despite regulatory scrutiny [2][11] Group 2: Regulatory Environment - Following previous reports, the brand Zanhua has made corrections by removing misleading claims and clarifying the lack of evidence supporting lutein's role in preventing or controlling myopia [2] - Legal experts emphasize that misleading advertising, especially using endorsements from medical professionals, can violate competition laws [2] Group 3: Scientific Consensus - Experts agree that while lutein is beneficial as an antioxidant and for retinal health, there is no conclusive evidence supporting its effectiveness in preventing or controlling myopia [14][15] - The primary causes of myopia are linked to excessive near work and not directly related to lutein intake, highlighting the need for balanced dietary habits and proper eye care practices [14][15]