Core Viewpoint - JD.com has launched a nationwide partner recruitment plan for its restaurant brand Qixian Xiaochu, aiming to complete its layout in all first- and second-tier cities in China by 2026 [1] Group 1: Business Expansion - The first batch of partner recruitment will focus on three core regions: Beijing-Tianjin-Hebei, Yangtze River Delta, and Pearl River Delta, covering over ten key cities including Beijing, Tianjin, Shanghai, Guangzhou, and Shenzhen [1] - Qixian Xiaochu has opened its first store in Harbin, with new stores in Shenzhen, Guangzhou, Shanghai, and Tianjin expected to launch in January 2026 [1] - The business model has already been operating in Beijing, with 30 stores opened, covering major areas within the city's Fifth Ring Road [1] Group 2: Operational Model - Qixian Xiaochu will provide a supply chain system, kitchen equipment, and standardized management, while partners are responsible for providing locations and local operations [1] - Recent promotional activities in Beijing have led to a daily order volume exceeding 20,000 [1] Group 3: Market Positioning - Qixian Xiaochu positions itself as a "people's kitchen," emphasizing "fresh stir-fry, transparent ingredients, and live kitchen broadcasts," with pricing in the range of 10-20 yuan [1] - The brand aims to replace existing "ghost kitchens" in the market with quality takeout options [1] - Operational data from Beijing indicates that strong order popularity has positively impacted the delivery volume of nearby partner restaurants, achieving an overall growth of nearly 10% in some business districts [1]