Core Insights - The Moutai Festival emphasizes the themes of heritage, craftsmanship, and time, showcasing the Moutai spirit of respecting heaven, earth, and humanity [1][5] - The festival includes immersive cultural experiences, highlighting the connection between local traditions and Moutai's production process [2][3] - The "Red River Forum" during the festival focuses on the future of Chinese liquor and its globalization, blending traditional and modern elements [3][4] Group 1: Festival Highlights - The Moutai Festival, held annually for 22 years, serves as a celebration of Moutai's craftsmanship and cultural significance [1] - The event features traditional performances, interactive experiences, and showcases local cultural heritage, enhancing the overall atmosphere [2] - Attendees engage in sensory experiences, tasting Moutai's unique flavors, which are described as smooth and long-lasting [2] Group 2: Innovation and Future Directions - The forum discussions explore topics such as engaging with Generation Z, cross-cultural dialogue, and the digital transformation of the liquor industry [3][4] - Moutai is pursuing a "synthetic biology strategy" to integrate traditional craftsmanship with modern technology, enhancing its production processes [4] - The brand aims to transition from merely selling liquor to promoting a lifestyle, making Moutai a global cultural symbol [4]