Core Viewpoint - The banking industry is undergoing a significant transformation as loan collection becomes a key focus due to rising non-performing loans, shifting the role of customer managers from sales to debt collection [1][5][9] Group 1: Transformation of Roles - Customer managers, once celebrated as champions of inclusive finance, are now primarily engaged in debt collection, reflecting a drastic change in their job responsibilities [1][2] - The transition from "new customer acquisition" to "debt recovery" has led to a standardized process for collections, including reminders and follow-ups based on the duration of overdue payments [2][3] - The emotional and psychological aspects of debt collection are emphasized, with customer managers needing to balance empathy and pressure in their communications with clients [4][9] Group 2: Rising Non-Performing Loans - The trend of increasing non-performing loans is evident, with several banks reporting rising delinquency rates in personal loans and real estate sectors [5][6] - Specific banks, such as Guiyang Bank and Qingnong Bank, have seen significant increases in their non-performing loan ratios, particularly in real estate [5][6] - The overall asset quality of banks is under pressure, prompting a shift in focus towards the recovery of non-performing loans as a critical revenue source [6][8] Group 3: Changes in Collection Strategies - Banks are increasingly forming in-house collection teams, moving away from outsourcing, to enhance control and efficiency in debt recovery [7][8] - The integration of technology, such as AI and data analytics, is being explored to automate and personalize the collection process, improving recovery rates [8] - The new approach to collections emphasizes a balance between achieving recovery targets and maintaining ethical standards in client interactions [9]