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重磅!2025第十七届轩辕汽车蓝皮书论坛公布最新议程
汽车商业评论· 2025-06-06 15:39
Core Viewpoint - The 17th Xuanyuan Auto Blue Book Forum, renamed from the China Auto Blue Book Forum, will take place from June 13 to 15, 2025, in Guangzhou, focusing on the critical strategies and actions necessary for survival in the competitive Chinese automotive industry [4][5]. Group 1: Event Overview - The forum will last for three days and will cover ten major topics including strategy, joint ventures, mobility, embodied robotics, overseas expansion, driving skills, design, scenarios, marketing, and AI+ [5]. - The theme for the 2025 forum is "Decisions," reflecting the current competitive elimination phase in the Chinese automotive sector, where the survival of brands hinges on fundamental strategies and key measures taken in 2025 [5]. Group 2: Agenda Highlights - The forum will feature numerous keynote speeches and discussions, including opening remarks from prominent figures such as the chairman of Xuanyuan Auto Blue Book Forum, Dr. Jia Ke, and leaders from major automotive companies [7][8]. - The first day will include sessions on driving skills and overseas expansion, with discussions on topics like human-machine co-driving and strategies for global market entry [9][10]. - The second day will focus on design and scenarios, featuring discussions on the aesthetics of Chinese automotive brands and the future of automotive design [12][13].