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“圈粉”“本土化”“量质提升”……借助关键词透视中国电影出海多点开花劲头足
Yang Shi Wang· 2025-10-22 06:13
央视网消息:2025年以来,在一系列优秀影片带动下,国内电影市场红红火火。与此同时,中国电影在海外市场也取得可喜成绩。截至目前, 2025年,中国电影海外票房收入已经达到10亿元人民币,超过2024年全年。 据不完全统计,2025年,中国电影海外上映国家和地区达到46个,年度海外票房收入超过百万美元的影片达到13部。其中,500万美元以上的7 部、1000万美元以上的2部、5000万美元以上的1部。 弘扬中华优秀传统文化影片持续"圈粉"海外观众。《哪吒之魔童闹海》在北美、欧洲等国际主流市场上映,海外票房收入已达6900万美元,是 近年来海外票房收入最高的国产电影。该片总票房已超过159亿元人民币,位列全球动画影史和2025年度全球票房冠军。《封神第二部:战火 西岐》海外票房已达800万美元,持续扩大中国神话独特魅力。 2025年是中国人民抗日战争暨世界反法西斯战争胜利80周年,中国一批抗战题材影片跨越国界,在全球赢得广泛共鸣。其中,《南京照相馆》 先后在11个国家和地区上映,海外票房已超500万美元。该片与《东极岛》以及《里斯本丸号沉没》等,以电影的方式弘扬正确二战史观,彰 显了我国作为东方主战场的历史地位和 ...
中国电影海外发行再提速 多部电影抢占“同步上映”新机遇
Sou Hu Cai Jing· 2025-10-21 15:35
Core Insights - The Chinese film industry is accelerating its international expansion with an evolving overseas distribution strategy, utilizing localized promotional methods to penetrate global markets [1][2] - Several films, including "Ne Zha," "Detective Chinatown 3," and "The Investiture of the Gods: War of the West," have achieved near-simultaneous releases in North America and Southeast Asia, indicating a shift towards synchronized global releases [1] - The trend of simultaneous releases reflects both confidence in the international expression of content and the improvement of China's global promotion and distribution mechanisms [1] Group 1 - The Chinese film industry has seen a notable increase in synchronized releases, with films like "731" being shown in over 130 theaters in North America since its September release [1] - The industry is moving towards planning international releases well in advance, often requiring two to three years of coordination with overseas distribution teams [2] - Localized marketing strategies, such as partnerships with local cinemas and targeted promotional activities, are being employed to enhance audience engagement and recognition of Chinese film IPs [2] Group 2 - The overseas revenue for Hollywood films typically accounts for about half of their total earnings, highlighting a significant gap for Chinese films in capturing international market returns [2] - The successful implementation of overseas distribution strategies is expected to provide substantial benefits to the Chinese film industry, potentially unlocking new revenue streams [2]