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聊聊咖啡和大蒜,两者的演进关系
Hu Xiu· 2025-08-02 03:35
Group 1 - The article discusses the evolving relationship between coffee and garlic as metaphors for cultural and commercial value, highlighting how northern garlic comedy has gained significant influence over the years [2][6][49] - It emphasizes that the distinction between coffee and garlic is not strictly biological but rather a result of cultural and commercial evolution, where both can innovate and create value [5][6][49] - The article outlines the historical evolution of coffee, detailing its transformation from a low-end agricultural product to a high-value commodity through standardization and branding efforts, particularly by Starbucks [10][12][15][22] Group 2 - The article also examines the evolution of bookstores, particularly the example of Tsutaya in Japan, which transitioned from a rental store to a cultural space that integrates coffee, enhancing its commercial appeal [26][30][32] - It discusses the concept of "reverse garlic innovation" in the coffee industry, exemplified by brands like Luckin Coffee, which focus on low-cost offerings while sacrificing experiential value [33][34][43] - The article concludes that there is a spectrum between coffee and garlic, with both having their merits and drawbacks, and emphasizes the importance of understanding the underlying commercial values of each approach [45][48][51]