新华社北京9月28日电 题：释放潜力，增强经济发展的基本动力——扩内需、促消费观察（上篇） 新华社记者翟伟、孟含琪、金津秀 消费作为内需的重要组成部分，是驱动经济增长的关键引擎。 习近平总书记强调，"内需是中国经济发展的基本动力，也是满足人民日益增长的美好生活需要的 必然要求""要增强消费能力，改善消费条件，创新消费场景，使消费潜力充分释放出来"。 技术驱动拓展消费场景，创新业态挖掘消费需求，推动消费升级促进产业升级……纵观全国，消费 市场呈现从"量的扩张"向"质的提升"深度转型。各地创新消费供给的新故事，不断彰显我国经济的韧性 与活力。 一条游船"划"出文旅新活力 "以为只是坐船游江，没想到戴上眼镜不仅能看到盛唐锦官城的巍峨城楼，还能看到优雅的仙鹤与 火红的凤凰在天空翱翔……太神奇了！"刚体验完成都"夜游锦江"MR（混合现实技术）数字游船项目， 游客陈龙赞不绝口。 "MR数字游船项目是科技赋能文旅的又一力作。"成都文旅集团"夜游锦江"项目营销负责人杨苛介 绍，游客戴上特制眼镜，就能"穿越"时空，"亲临"盛唐，与"市集"上的人物互动，沉浸式体验千年以前 的繁华市井。 对新项目的探索，缘于传统文旅项目的发展陷入 ...

消费作为内需的重要组成部分，是驱动经济增长的关键引擎。 习近平总书记强调，"内需是中国经济发展的基本动力，也是满足人民日益增长的美好生活需要的必然要求""要增强消费能力，改善消费条 件，创新消费场景，使消费潜力充分释放出来"。 技术驱动拓展消费场景，创新业态挖掘消费需求，推动消费升级促进产业升级……纵观全国，消费市场呈现从"量的扩张"向"质的提升"深度转 型。各地创新消费供给的新故事，不断彰显我国经济的韧性与活力。 为进一步推动城市特色夜间经济与生态文化深度融合，2018年，成都着手启动了"夜游锦江"项目。该项目力求实现生态、经济、美学三重价值 统一，既展现成都历史风貌，又凸显现代都市的生态魅力与人文活力。 "我们推陈出新打造'游船+科技'体验产品，推出MR数字游船项目，运用'空间定位+追踪技术'，让游客实现了虚拟'穿越'。""夜游锦江"项目副 总经理代晖说。 这是"夜游锦江"河畔的东门码头市集。（成都文旅集团供图） 如今，MR数字游船项目已成为"夜游锦江"的亮点项目之一，吸引了大量游客前来体验。2025年上半年，项目接待游客约200万人次，实现收入 约1980万元。 一条游船"划"出文旅新活力 "以为只是坐 ...

尊重古建，选择适合的业态 杂草一米高，房子即将倾倒。荒废已久的崇正书院，曾经愁坏了巍山县的管理者们。 中国历史文化名城众多，古建筑集聚，如何保护？记者在云南省大理白族自治州巍山彝族回族自治县采 访时发现：即将倒塌的旧书院改造为新书店，变成了网红打卡点；曾经残破的旧民居里，经营起餐饮和 民宿；始建于唐代的等觉寺，修缮、转型成南诏博物馆……记者走进古城，寻找保护利用的密码。 "古建的氛围，提升了逛书店的体验。"先锋巍山崇正书院首任店长吴佳告诉记者，不少游客看到墙上的 彩绘，会问可不可以拍照；遇到拐角的砖雕，会问能不能摸一摸。独特的体验感让游客愿意打卡记录、 拍照分享，吸引更多人到来。 "你可能想象不到，现在书店维护最麻烦的问题竟然是松鼠和蝙蝠。"吴佳说，书院门口的大榕树、院子 里的百年松树，是动物的乐园。清早地上常有蝙蝠的粪便，调皮的松鼠也常穿堂过屋，将文创产品弄得 东倒西歪。"我们没法改变动物的习惯，虽然书院被改造成了书店，但是依然应该尊重过去的书院。"吴 佳说。 政府引导，鼓励社会资本参与 买来旧民居，喜舍民宿经营者杨锡俊首先翻出的是古城保护条例；翻建自家老院子，餐饮店经营者郑军 跑了7个部门进行审批。 图为 ...

Group 1: Cultural and Tourism Development - The integration of Chinese and Western cultures, along with the blend of traditional and modern elements, is reshaping Tianjin into a unique international consumption center [1] - The ancient cultural street in Tianjin, featuring over 1,100 shops, serves as a significant cultural and commercial hub, attracting numerous domestic and international tourists [3] - The optimization of China's 240-hour visa-free transit policy has led to an increase in tourists starting their journeys from Tianjin, with three international cruise ships docking simultaneously at the Tianjin International Cruise Home Port on May 1 [7] Group 2: Visitor Experience and Retail Opportunities - The daily foot traffic at the Zhongshuge bookstore exceeds 6,000 visitors, with numbers surpassing 10,000 during holidays, indicating a strong interest from foreign tourists, especially after the implementation of the visa-free policy [9] - The introduction of the first "buy and refund" tax refund service for departing stores in Tianjin and the upcoming opening of duty-free shops enhance the shopping experience for foreign tourists [11]

Group 1 - The recently concluded Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - The fair hosted 1,267 reading activities, marking a 23.8% increase compared to the previous year, and featured 371 publishing units showcasing 160,000 book titles [1] - The event demonstrated the strong mobilization capability of cultural consumption in energizing urban life [1] Group 2 - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," highlighting the transformation paths of physical bookstores [2] - This exhibition area featured 20 brand bookstores from Jiangsu, Zhejiang, Shanghai, and Anhui, indicating the fair's focus on expanding the physical bookstore format [2] - The participation of award-winning bookstores like Huizhou Bookstore reflects the challenges faced by physical bookstores due to online retail competition and rising operational costs [2][3] Group 3 - Many bookstores are integrating local cultural elements with unique creative products to achieve brand differentiation, showcasing a "small but exquisite" approach [3] - The fair allows bookstores to extend their retail operations from traditional spaces to an open platform, fostering closer connections with publishers and cultural brands [3] - This shift aims to create a more vibrant cultural ecosystem for physical bookstores by linking publishing, sales, and cultural dissemination [3] Group 4 - The integration of books, cultural products, and activities is exemplified by the Hangzhou Nansong Bookstore, which combines themed books with self-developed cultural products [4] - The evolving role of physical books is highlighted as they transition from being the sole focus to becoming a key component of a multi-faceted cultural platform [4] - The fair promotes diverse reading formats, emphasizing that physical books, e-books, and audiobooks complement rather than compete with each other [4][5] Group 5 - The digital reading landscape is changing, with a decline in the proportion of e-reading users, while the popularity of audiobooks is on the rise [6] - Platforms are increasingly offering diverse reading formats to meet varied consumer demands, with companies like Qimao launching new products to enhance digital reading services [9] - The audio medium is becoming integral to daily life, with platforms like Ximalaya collaborating with major publishers to cover a significant portion of popular literature in audio format [9] Group 6 - The cultural economy is thriving at the Shanghai Book Fair, with traditional cultural products and creative merchandise gaining popularity [10] - Official data indicates significant growth in both book sales and cultural product revenues, with book sales reaching 64.727 million yuan and cultural product sales at 10.17 million yuan in 2025 [11] - The introduction of cultural products is seen as a vital strategy for physical bookstores to attract diverse consumer groups and expand revenue streams [11] Group 7 - The fair's "carnival" aspect is enhanced by the growth of the cultural economy and innovative practices in the "reading +" model, which integrates cultural consumption with tourism and commerce [12] - The event has significantly boosted local retail and dining sectors, with daily foot traffic in key areas increasing and retail dining consumption rising by over 39% [12] - Experts suggest that a clearer thematic focus could enhance the synergy between various elements of the fair, transitioning from additive to multiplicative value creation [12]

Core Viewpoint - The article highlights the contrasting fates of Tsutaya Bookstore and local bookstores in China, illustrating the challenges faced by foreign brands in adapting to the local market while local bookstores thrive through tailored strategies and community engagement [1][4][32]. Group 1: Tsutaya Bookstore's Challenges - Tsutaya Bookstore, which opened its first store in China in 2020, aimed to replicate its Japanese success with a target of opening 1,000 stores, but has faced significant challenges leading to closures [4][8]. - The brand's model relied on a light asset approach, where local partners bore the costs, resulting in a disconnect between high operational costs and the ability to generate sustainable consumer traffic [4][13]. - As of now, Tsutaya's total store count has decreased from 15 to 11, far from its ambitious target, indicating a struggle to maintain its presence in the Chinese market [13][32]. Group 2: Local Bookstores' Growth - In contrast to Tsutaya's decline, local bookstores are expanding by focusing on niche markets, community engagement, and diverse offerings, avoiding the pitfalls of high-cost models [16][31]. - Three distinct growth paths for local bookstores have emerged: content-driven models that integrate publishing and cultural events, niche specialization in specific fields, and adaptive strategies that create unique experiences based on local contexts [16][31]. - Successful local bookstores, such as Single Direction Space and Naive Ideal Country, leverage their content production capabilities and community connections to create immersive experiences that go beyond mere book sales [17][19][21]. Group 3: Long-term Viability - The article emphasizes that the future of bookstores in China will not be determined by size but by the ability to foster long-term relationships with readers and communities [34][32]. - Local bookstores are increasingly seen as cultural hubs that provide unique experiences, making them more resilient against the challenges faced by larger, foreign brands [34][32]. - The contrasting outcomes of Tsutaya and local bookstores illustrate the importance of understanding local market dynamics and consumer behavior in the retail landscape [32][34].

Group 1 - The article discusses the evolving relationship between coffee and garlic as metaphors for cultural and commercial value, highlighting how northern garlic comedy has gained significant influence over the years [2][6][49] - It emphasizes that the distinction between coffee and garlic is not strictly biological but rather a result of cultural and commercial evolution, where both can innovate and create value [5][6][49] - The article outlines the historical evolution of coffee, detailing its transformation from a low-end agricultural product to a high-value commodity through standardization and branding efforts, particularly by Starbucks [10][12][15][22] Group 2 - The article also examines the evolution of bookstores, particularly the example of Tsutaya in Japan, which transitioned from a rental store to a cultural space that integrates coffee, enhancing its commercial appeal [26][30][32] - It discusses the concept of "reverse garlic innovation" in the coffee industry, exemplified by brands like Luckin Coffee, which focus on low-cost offerings while sacrificing experiential value [33][34][43] - The article concludes that there is a spectrum between coffee and garlic, with both having their merits and drawbacks, and emphasizes the importance of understanding the underlying commercial values of each approach [45][48][51]

Group 1 - The article highlights the emergence of "small and beautiful" community bookstores in Beijing, which have evolved beyond mere book sales to become cultural hubs, providing various services to the community [1] - One bookstore, Yifang Bookstore, serves over 300,000 residents in more than 20 communities, offering a multi-functional cultural space that includes a bookstore, art exhibition area, and performance venue [2][3] - Yifang Bookstore hosts 2 to 4 cultural events weekly, including reading clubs and music salons, enhancing community engagement and providing access to high-quality artistic resources [3] Group 2 - Xuan Nan Bookstore aims to preserve and promote traditional Beijing culture, serving as a platform for performances of local art forms such as storytelling and crosstalk [4] - The bookstore has created a micro-cultural ecosystem by integrating various activities, including reading clubs and themed cafes, to foster community interaction [4] - The concept of "cultural vacation" is emphasized, where visitors can enjoy tea, performances, and social gatherings in a cozy environment [4] Group 3 - Zhaor Bookstore focuses on addressing the needs of the elderly community, featuring a "Life Library" that offers resources on aging and end-of-life care [5][6] - The bookstore provides community services, including book selection and cultural event planning, to enhance the quality of life for local seniors [6][7] - The vision for Zhaor Bookstore is to create a peaceful cultural space for residents, promoting community well-being [7] Group 4 - Stog Bookstore, located near Peking University, serves as an academic oasis, emphasizing the importance of second-hand books and community reading needs [8][9] - The bookstore features a free reading area and supports community engagement through various literary activities, fostering a connection among different age groups [9] - The environment of Stog Bookstore is designed to reflect the harmony between nature and culture, creating a welcoming space for intellectual exchange [8] Group 5 - PAGEONE Garden Hutong Store integrates traditional and modern elements, serving as a cultural translator for the diverse community in the hutong [10][11] - The bookstore caters to various demographics, offering tailored services and books for seniors, families, and tourists, thereby enhancing community cultural appreciation [11] - Collaborative events with the community, such as reading programs, aim to promote literacy and cultural awareness among residents [11]

Core Insights - The article discusses the reopening of the well-known bookstore "刀锋书酒馆" (Blade Book Bar) in Chongqing after a 105-day closure, marking its ninth year in operation [1][3] - The new location is in the Jialing District's 万象城 (Wanshang City), featuring a unique blend of dining and reading spaces [4][5] Company Overview - The owner, 江凌 (Jiang Ling), transitioned from a corporate job to the bookstore business, inspired by the novel "The Razor's Edge" [3] - The bookstore initially opened in 2015 and has undergone two relocations due to rising rents, with the latest move integrating a restaurant partnership [3][4] Business Model and Strategy - The new store features a 1:1 space allocation between dining and reading areas, reflecting a strategic shift to enhance profitability through food and beverage sales [4][9] - Jiang Ling emphasizes the importance of adapting to consumer preferences, noting that dining has become an accepted part of the bookstore experience [9][12] Financial Insights - The bookstore's previous location had a small dining area that contributed significantly to overall profits, highlighting the need for a balanced space allocation [9][11] - Jiang Ling acknowledges that many bookstores operate at a loss, with a focus on controlling costs and exploring diverse revenue streams [12][13] Innovation and Future Plans - A new subscription service called "定心丸" (Dingxinwan) has been launched, offering curated book selections and creative products, aimed at expanding the customer base beyond avid readers [15] - The company plans to leverage social media to reach a wider audience, moving beyond geographical limitations to enhance commercial viability [15]

Core Viewpoint - The rise of the night economy has led to an increase in 24-hour businesses that cater to various community needs, providing essential services and creating a sense of warmth and connection among residents [6][11][15]. Group 1: 24-Hour Bookstores - The "24-hour bookstore" in Xiaobu Village, Guangzhou, serves as a community hub for families, offering reading activities and a space for children to do homework [7][8]. - The bookstore, founded by Jiang Yongqiang in 2017, emphasizes accessibility and community engagement, hosting events like poetry sharing and reading sessions [9][10]. - The bookstore's revenue model has shifted from selling educational materials to hosting reading events, allowing it to achieve financial sustainability [9]. Group 2: Convenience Stores - The Meiyijia convenience store in Nanjing operates 24 hours, catering to a high volume of customers due to its location near a major subway station, serving around 500 customers daily with an average revenue of 6,000 yuan [11][13]. - The store provides essential services such as free hot water and temporary resting areas for workers like sanitation staff and delivery riders, enhancing community support [12][14]. - The store's operations reflect a commitment to community welfare, with a focus on providing services that may not generate direct economic value but contribute to social well-being [14]. Group 3: Community Convenience Services - The Tangjiu convenience store in Taiyuan offers a range of services tailored to the elderly, including bill payments, printing, and delivery, becoming a vital resource for local residents [15][16]. - The store manager, Yin Guandong, actively engages with the community, providing personalized assistance and fostering a sense of family among residents [16][17]. - Plans to expand services further demonstrate the store's commitment to meeting the evolving needs of the community, enhancing the overall quality of life for residents [17].