转自：北京日报客户端 近日，有网友在社交媒体平台表示，在某羽绒服品牌门店购入一款售价2000多元的羽绒服，水洗标显示 充绒量仅86克，质疑该产品品牌溢价过高。该事件引发网友对"充绒量与价格是否匹配"的热议。不少网 友表示，选购时习惯以充绒量多少判断保暖性，对低充绒量高售价的产品难以理解。其实，羽绒服新国 标于2022年4月正式实施，其中最重要的变化之一，就是将"含绒量"修改为"绒子含量"。 "这款衣服仅内胆为羽绒材质，外壳采用类似冲锋衣的功能性面料，设计定位为兼顾保暖与实用性。"该 品牌电商平台客服表示，"不同尺码充绒量会有'细微差异'，每款商品均公示充绒量表格供消费者参 考。" 在传统观念中，充绒克数被视为衡量羽绒服"实在与否"和保暖性的黄金指标。在零下10℃至5℃的冬季 环境里，仅86克的充绒量确实会引发对保暖效果的担忧。记者了解到，羽绒服新国标于2022年4月正式 实施，其中最重要的变化之一，就是将旧标准中的"含绒量"修改为"绒子含量"。这意味着行业评价体系 已经从单纯关注"有多少绒"，转向更精准地关注"绒的含金量有多高"。 国家标准化管理委员会对GB/T 14272-2021《羽绒服装》新国标的解读中 ...

Core Insights - The down jacket market is experiencing a sales peak as temperatures drop, but consumers face issues with misleading product quality and difficult return processes [1][2] Group 1: Market Issues - Many consumers report receiving inferior products, such as jackets advertised as containing high-quality down but filled with substandard materials [1][2] - The practice of substituting down with lower-quality materials like "silk" is prevalent, leading to confusion among consumers regarding product quality [2][3] Group 2: Consumer Experiences - Specific cases highlight the challenges faced by consumers, such as receiving jackets that do not match the advertised specifications, leading to dissatisfaction and financial loss [1][4] - Consumers often encounter difficulties in seeking redress, with platforms providing limited support and compensation [4][5] Group 3: Regulatory Context - New national standards in China require clear labeling of down content, yet some merchants exploit consumer ignorance by misrepresenting their products [2][3] - The international down and feather industry is also tightening regulations, emphasizing the need for accurate labeling to protect consumer rights [2]