最近，"国产品牌羽绒服迈入千元时代"等话题在社交平台引发热议。 记者搜索发现，在线上平台，许多国产品牌的千元价位羽绒服十分普遍。某知名国产羽绒服品牌多款售 价超1000元，其中羽绒服中最贵的为售价6999元的2025年新款羽绒服极寒远红外蓄热（男女同款），标 称绒子含量95%，蓬800+的鹅绒，店内四五千元的羽绒服比比皆是。 在另一家国产品牌羽绒服店内，超千元的羽绒服也是主流，几百元的多为马甲或是轻薄装。 时下，北方早已雪花飞舞，广东也迎来降温。在寒潮来临之际，一件保暖的羽绒服怎么能缺席？然而， 细心的消费者发现，今年羽绒服正在悄悄涨价。除此之外，市场上不同价位的羽绒服也让消费者眼花缭 乱，上有上万元的大鹅鹅绒服，下有平价羽绒服的"价格战"，究竟怎样价位的羽绒服才称得上合理？ 近日，南都N视频记者实地探访羽绒服制造工厂，以求解上述问题的答案。 每克鸭绒从0.4元涨到0.54元 羽绒服为何涨价？ 据新华社报道，根据中国羽绒工业协会对全国主要羽绒产区多家优质羽绒原料企业报价统计分析，以羽 绒服国家标准90%绒子含量估算，近两年普通白鸭绒价格每千克约420元至550元、普通白鹅绒每千克约 840元至1200元。这只 ...

A股有望迎来难得一见的鞋服品牌企业。 日前，北京必迈体育股份有限公司（下称"必迈体育"）在兴业证券的辅导下向北京证监局递交了IPO备 案。 必迈体育主攻专业跑鞋，并且将重心放在了线上渠道。 产品方面，必迈体育的跑鞋甚至可细分至日常慢跑、马拉松。后者甚至可以进一步细分至减震慢跑、竞 速跑马的应用场景。 中乔体育股份有限公司（原乔丹体育）曾于2010年向证监会递交IPO申请，并在2023年伴随着注册制改 革被平移至交易所进行审核，但由于商标诉讼等原因，其历经十余载始终未能跨过上市门槛，无奈折 戟。 近年登陆A股的鞋服公司更偏向于供应链领域，例如今年5月上市的古麒绒材海澜之家等服装品牌供应 羽绒服的核心材料鹅绒和鸭绒。 还有部分鞋服品牌在冲刺A股无果后选择转战港股市场。号称"始祖鸟平替"的伯希和曾于2023年8月启 动IPO辅导，但还是在今年4月选择向港交所发起上市冲刺。 从专业跑鞋的价格体系来看，必迈体育的定价较为"平民"，基本都在百元级别。 目前必迈体育正在将品类从跑鞋向跑步服装、配件等跑步场景产品拓展。 此次必迈体育若能顺利上市，有望为行业注入强心剂。 回顾过去三年，A股暂未有传统鞋服品牌公司成功上市。 如此 ...

随着天气转冷，轻便、保暖的羽绒服广受大众青睐，羽绒服市场也迎来销售旺季。但不少消费者反映，挑选购买时不仅易遇到内里填充物良莠不齐、虚 假宣传等情况，对羽绒服的日常清洗方式也是知之甚少。本期《人民优选来了》将围绕公众对羽绒服关注的核心问题，进行一一解答。 本期指导专家：中国纺织建设规划院高级工程师宋立丹 审核专家: 中国纺织建设规划院高级工程师宋立丹 编辑: 张慧丹、周璨晨、丁亦鑫 制图: 张慧丹 羽绒服的保暖原理是什么? 羽绒服的保暖核心是羽绒填充物锁住空气,形成 稳定的静止空气层，利用空气的导热率很低这 个特性,这层静止空气形成了隔热屏障,减少 人体的热量向外界环境散失，阻挡外界冷空气 进入。 同时,羽绒服与人体间的"微环境"也需保留 适量空气层,避免因衣物过厚挤压空气层,导 致保暖效果下降。如果羽绒服里穿太多,会把 这个空气层挤薄,当层数超过某个值后,保暖 效果反而会下降。 7人民代文艺 鹅绒比鸭绒更好更保暖? (是的,综合来看鹅绒在保暖性能上较优于鸭 绒。 v 绒朵更大 鹅体型通常比鸭大、生长周期更长,因此鹅绒 的绒朵结构更饱满、纤维更长更细、蓬松度更 同。 6 / 最优生 ▽ 保暖效率更高 相同重量下 ...

Core Insights - A new cold wave is sweeping across the country, leading to a peak sales season for down jackets, with significant temperature drops reported in various regions [1][2] - The rising prices of down jackets have become a hot topic, with reports indicating that the price of duck down has surged from 170,000 to 580,000 yuan per ton [1][2] - Consumers are increasingly prioritizing quality and design in their down jacket purchases, with many willing to spend more for better products [2][7] Price Trends - The price of duck down has increased significantly, with ordinary white duck down priced between 420 to 550 yuan per kilogram, and white goose down priced between 840 to 1200 yuan per kilogram [2][3] - The price of white duck down has risen by approximately 13.69% year-on-year, with a near 20% increase in the last two months [3][5] Supply Chain Dynamics - The increase in down jacket prices is attributed to a significant rise in raw material costs, with duck and goose down prices up by 50% since October, leading to a 20% increase in down jacket production costs [2][5] - The supply of ducks has decreased, contributing to a tight supply situation, with projections indicating that the number of white feather meat ducks will remain stable in the coming years [6][7] Consumer Behavior - There is a noticeable shift in consumer preferences towards mid to high-end down jackets, with many consumers expressing dissatisfaction with lower-priced options due to quality concerns [2][7] - The demand for down jackets is not only driven by warmth but also by factors such as design, functionality, and lifestyle considerations, prompting brands to innovate in product development and market positioning [7]

Core Insights - The article discusses the significant price increase of down jackets due to rising raw material costs, particularly duck down and goose down, which have surged since October [2][4][6]. Price Trends - Duck down prices have skyrocketed, with 90% white duck down reaching approximately 580,000 yuan per ton, up from 170,000 yuan [4]. - Goose down prices are now around 980,000 yuan per ton [4]. - As of November 19, the price for 90% white duck down was 559.32 yuan per kilogram, a year-on-year increase of 7.6%, while 90% gray duck down was priced at 541.94 yuan per kilogram, up 9.58% year-on-year [4]. Market Dynamics - The down processing industry typically experiences a seasonal price increase during autumn, known as "golden September and silver October" [6]. - The decline in pork prices has led to reduced duck and goose production, contributing to the scarcity of down and subsequent price hikes [6]. - Extreme cold weather this winter could further exacerbate the price increases in down products [6]. Cost Structure - The cost of raw materials for a down jacket filled with 90% white duck down and 150 grams of filling ranges from 63 to 82.5 yuan, leading to a core cost of 126 to 247.5 yuan [8]. - The reasonable selling price of such a jacket is unlikely to be below 300 yuan when considering additional costs [8]. Consumer Guidance - The article emphasizes the importance of understanding key indicators when purchasing down jackets, such as down content, filling amount, and compliance with the new national standard (GB/T 14272-2021) [12][13]. - Consumers are advised to check for the down content percentage, with higher percentages indicating better warmth [17]. - The filling amount (in grams) is crucial for determining the jacket's insulation effectiveness [18].

Price Trends - Downstream demand for down products has surged, with prices increasing since October. As of November 19, the price for 90% white duck down reached 559.32 RMB per kilogram, a year-on-year increase of 7.6%, while 90% grey duck down was priced at 541.94 RMB per kilogram, up 9.58% year-on-year [1] - The price of 90% white duck down has escalated from 170,000 RMB per ton to approximately 580,000 RMB, while goose down is now priced at 980,000 RMB per ton. The cost of producing a short adult down jacket has risen significantly, requiring down from about 100 ducks, pushing factory prices close to 1,000 RMB [1] Market Dynamics - The down processing industry experiences a seasonal peak in demand during autumn, leading to continuous price increases. This year's price surge is attributed not only to seasonal demand but also to the decline in pork prices, which affects the profitability of duck and goose farmers, leading to reduced production and consequently higher down prices [1] - If extreme cold weather occurs this winter, it is likely that down prices will continue to rise [1] Consumer Insights - A recent discussion highlighted that consumers are struggling to find genuine down jackets priced below 300 RMB, with some retailers claiming that such low-priced items are not made from real down [5] - According to the China Down Industry Association, the price for standard 90% white duck down ranges from 420 RMB to 550 RMB per kilogram, while white goose down is priced between 840 RMB and 1,200 RMB per kilogram. The core cost of a down jacket filled with 150 grams of 90% white duck down is estimated to be between 126 RMB and 247.5 RMB, indicating that a reasonable selling price for such products cannot be below 300 RMB [5]

Core Viewpoint - The recent surge in prices for down jackets is attributed to rising costs of raw materials, with white duck down prices increasing significantly from 170,000 yuan per ton to approximately 580,000 yuan, and goose down reaching 980,000 yuan per ton. This has led to manufacturers raising the factory price of genuine down jackets to nearly 1,000 yuan, making it difficult to find quality jackets at lower prices [1][11]. Price Trends - The price of white duck down has escalated from 170,000 yuan per ton to about 580,000 yuan, while goose down has increased to 980,000 yuan per ton [1]. - Genuine down jackets are now priced starting around 700 yuan, with lower-priced options likely containing lower down content or being of inferior quality [1][11]. Consumer Guidance - Experts suggest that consumers should look for down jackets with a filling content of at least 90% white duck down and a filling weight of 150 grams, which would result in a core cost of approximately 126 to 248 yuan, making a retail price below 300 yuan unlikely for quality products [11]. - The new national standard (GB/T 14272-2021) requires a down content of no less than 50% to be labeled as a down jacket, emphasizing the importance of checking labels for compliance [13][15]. Selection Tips - Key indicators for selecting down jackets include: 1. Checking the execution standard to ensure it meets GB/T 14272-2021 [15]. 2. Evaluating down content, with higher percentages indicating better warmth [15]. 3. Assessing filling weight, as this significantly affects insulation performance [15]. - Practical methods for initial quality assessment include tactile checks for material feel, pressing to test rebound elasticity, and smelling for any unpleasant odors [18][19].

Core Insights - The price of down jackets is experiencing a significant increase due to rising raw material costs, with white duck down prices soaring from 170,000 yuan per ton to approximately 580,000 yuan, and goose down reaching 980,000 yuan per ton [1][2] - Retail prices for genuine down jackets have also risen, with many retailers stating that quality jackets cannot be found for less than 700 yuan, as lower-priced options often contain lower down content [2][12] - The new national standard for down jackets, effective since April 2022, emphasizes the importance of down content labeling, requiring a minimum down content of 50% to be classified as a down jacket [14][16] Price Trends - The cost of white duck down has increased dramatically, with current prices around 580,000 yuan per ton compared to 170,000 yuan previously [1] - Retailers are adjusting their pricing strategies, with many stating that genuine down jackets will not be available for less than 700 yuan, reflecting the increased costs of materials [2][12] Consumer Guidance - Consumers are advised to look for key indicators when purchasing down jackets, including compliance with the new national standard (GB/T 14272-2021), down content percentage, and fill weight [14][16] - Practical tips for assessing down jacket quality include tactile tests for softness, checking for rebound elasticity, and smelling for any unpleasant odors [18][19] Market Dynamics - The market is seeing a variety of down jackets priced below 300 yuan, often due to clearance sales or lower fill weights, but these may still contain genuine down [12][14] - The demand for lightweight down jackets is increasing, as they are suitable for transitional weather and can be layered for warmth [14]

Core Insights - The price of down feathers, particularly duck down, has seen significant fluctuations, with prices for white duck down rising from 170,000 yuan per ton to approximately 580,000 yuan, while goose down is priced at 980,000 yuan per ton [1] - The production cost for a short adult down jacket has increased, requiring around 100 duck down feathers, leading to factory prices nearing 1,000 yuan [1] - The quality of down is not solely determined by whether it is goose or duck down; rather, it is influenced by the maturity and growth cycle of the birds [2] Price Trends - Current market prices for white duck down have increased dramatically, with a reported rise from 170,000 yuan to 580,000 yuan per ton [1] - Goose down is currently priced at 980,000 yuan per ton, indicating a premium over duck down [1] Quality Comparison - The quality of down feathers is more related to the maturity of the birds rather than their species; older ducks can produce down with better loft and insulation properties compared to younger geese [1][2] - It is deemed unscientific to claim that goose down is universally superior to duck down, as the quality can vary based on several factors [2]

Core Viewpoint - The article highlights a significant price surge in down jackets due to rising raw material costs, particularly duck and goose down, driven by a decrease in duck farming [1] Industry Summary - The down jacket market is experiencing a price increase, with industry insiders noting that the price of duck down has skyrocketed from 170,000 yuan per ton to approximately 580,000 yuan per ton [1] - Goose down prices have also risen, currently standing at 980,000 yuan per ton [1] - The production cost for a standard adult short down jacket is estimated to require down from about 100 ducks, leading to factory prices nearing 1,000 yuan [1]