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茶咖日报|京东将自有咖啡品牌送入美团、淘宝
Guan Cha Zhe Wang· 2025-10-14 10:21
Group 1: JD's Strategy in Coffee Market - JD's Seven Fresh Coffee has launched on Meituan and Taobao Flash Purchase, currently in testing phase with varying store formats and pricing strategies across platforms [1][2] - On JD's platform, the starting price for coffee is set at 20 yuan with no delivery fee, while Taobao Flash Purchase has a higher starting price of 200 yuan and a delivery fee of 3.8 yuan, requiring bulk purchases [1][2] - The pricing strategy shows that JD's coffee prices are lower on its own platform compared to Taobao, with examples indicating a cup priced at 15.8 yuan on JD versus 17.8 yuan on Taobao [1] Group 2: Collaboration and Product Development - Bright Dairy has partnered with various platforms like Sam's Club and Dingdong Maicai to develop customized products, indicating a focus on channel-specific offerings [3] - The company is responding to market demands and channel changes by expanding its product range through collaborations [3] Group 3: Local Standards in Food Production - Beijing has released three local food production standards focusing on low-temperature pasteurized milk and roasted coffee, aiming to enhance quality control and production efficiency [4] - The standards set higher quality benchmarks than EU and US regulations, particularly for low-temperature pasteurized milk, and emphasize the importance of coffee bean sourcing and roasting processes [4] Group 4: Investment and Growth in Agricultural Sector - Xuewang Agriculture (Sichuan) Co., Ltd., a subsidiary of Mixue Ice City, has increased its registered capital from 40 million to 100 million yuan, reflecting a 150% growth [5][6] - The company focuses on primary agricultural product acquisition and fruit cultivation, indicating a strategic expansion in the agricultural sector [6] Group 5: Cropster's Acquisition and Market Expansion - Cropster has acquired South Korean software developer Firescope, enhancing its position in the independent roasting market and targeting growth in Asia [6][7] - The acquisition aims to integrate Firescope's solutions into Cropster's platform, contributing to the vision of a fully digitalized coffee supply chain from production to distribution [7]