Core Viewpoint - The "14th Five-Year Plan" emphasizes the cultivation of rural specialty industries, improving mechanisms to connect farmers, and promoting stable income growth for farmers, exemplified by the coffee industry in Nujiang Lisu Autonomous Prefecture, which has transformed the lives of local residents [1] Group 1: Coffee Industry Development - The coffee harvest season in Nujiang is marked by vibrant red coffee cherries, with local farmer Qiao Yuguang leading the way in coffee cultivation and processing [2][4] - Qiao Yuguang established a cooperative to support local farmers by providing coffee seedlings and promoting coffee cultivation, which has led to increased sales and enthusiasm among villagers [4][10] - The price of coffee has been rising annually, with farmers like Zuo Jie reporting earnings of over 40,000 yuan per year from coffee sales [6] Group 2: Branding and Market Expansion - Qiao Yuguang aims to create a brand for Nujiang coffee, moving beyond being a raw material supplier to establishing a unique identity for local coffee [6][10] - He actively participates in coffee exhibitions nationwide to expand market reach and has developed a "wall of honor" showcasing his participation [8] - The number of self-developed coffee brands in Nujiang has reached 16, with a focus on improving quality and brand recognition [10] Group 3: Economic Impact and Employment - The area under coffee cultivation in Nujiang has increased significantly, from 0.68 million mu to 61,000 mu, with total output value rising from over 40 million yuan to 576 million yuan, benefiting over 11,200 coffee workers [17] - The local coffee industry has created diverse consumption scenarios, with the number of coffee shops increasing to 62, and training programs for baristas being fully booked [17] - The integration of coffee production with tourism is attracting young people back to the region, contributing to local economic growth [13][19] Group 4: Technological Innovation and Future Plans - The coffee association plans to collaborate with research institutions to address processing challenges and implement AI algorithms for quality control [12] - The "15th Five-Year Plan" aims to enhance the quality and branding of Nujiang coffee, with a target of 80% of production focusing on premium coffee [10][28] - The coffee industry in Yunnan is projected to continue its growth, with a focus on technological innovation and collaboration with RCEP countries to establish a national coffee industry hub [28]