（文章来源：南方都市报） 9月22日，港股体育用品龙头安踏体育股价显著低开，开盘报92.35港元，较前一交易日96.80港元的收盘 价下跌4.6%，单日市值一度蒸发约125亿港元。截至午间收盘，该股跌幅收窄至3.56%，报93.4港元，对 应总市值2620.5亿港元。 股价波动背后，与旗下品牌的环保争议直接相关。据公开信息，9月19日，安踏控股的亚玛芬体育 （Amer Sports）旗下户外品牌始祖鸟，联合艺术家蔡国强在西藏喜马拉雅山脉举办大型烟花表演《升 龙》。活动视频传播后，网友质疑其未充分考量喜马拉雅山脉脆弱的生态环境，认为活动忽视区域环境 保护需求，相关争议直接传导至母公司安踏的股价表现，反映出近期市场对其品牌争议事件的敏感反 应。 9月21日，蔡国强工作室与始祖鸟先后发布致歉声明，就双方合作在西藏喜马拉雅山脉举办的《升龙》 烟花艺术项目引发的生态争议作出回应。当日凌晨，当地政府在"云端珠峰"公众号表示日喀则市委、市 政府高度重视，已成立调查组，第一时间赶赴现场核查，后续将根据核查结果依法依规处理。 从品牌与基本面维度看，安踏仍具备支撑力：第三方数据机构GYBrand全球品牌研究院发布的2025年全 ...

Group 1 - Anta Sports' stock price opened significantly lower at HKD 92.35, down 4.6% from the previous closing price of HKD 96.80, resulting in a market value loss of approximately HKD 12.5 billion [2] - The stock price decline is directly related to environmental controversies surrounding its subsidiary Amer Sports' outdoor brand Arc'teryx, which held a fireworks event in the fragile ecosystem of the Himalayas [2] - Following public backlash, both Arc'teryx and Cai Guoqiang's studio issued apologies, and local authorities have initiated an investigation into the event [2] Group 2 - From a brand and fundamental perspective, Anta remains strong, ranking fourth in the GYBrand global sports brand value list for 2025, an improvement from the previous year [3] - Anta Group reported a record high in revenue for the first half of 2025, with a year-on-year increase of 14.3% to RMB 38.54 billion, and a net profit growth of 14.5% to RMB 7.031 billion after adjusting for dilution from Amer Sports' listing [3]

Core Viewpoint - The controversy surrounding Sam's Club's product selection strategy has led to the removal of certain products, including those from the brand "Panpan," which faced accusations of masquerading as an international brand [1][3][15] Group 1: Product Controversy - Sam's Club has faced criticism for its product selection, particularly regarding the brand "Panpan," which was accused of using a misleading brand name [1][3] - Following customer dissatisfaction, Sam's Club quickly removed the "Panpan" products from its shelves [1] - The "Panpan" brand is registered by Panpan Food, which claims to provide high-quality products for consumers [1][13] Group 2: Brand Naming Practices - Products from Panpan sold at Sam's Club did not prominently display the brand name, leading to confusion among consumers [3][5] - Other brands, such as Chacha and Ganyuan, also employed similar strategies by using English names for their products, which were not clearly identified as their own [7][9] - Ganyuan's products had a more subtle branding approach, with the brand name less visible on the packaging [11] Group 3: Market Performance - Panpan Food reported a 50% increase in sales for its "Panpan" brand in Southeast Asia, which constitutes 80% of its export market share [15] - The company has been focusing on expanding its business in Southeast Asia, with key markets including Thailand, Myanmar, Cambodia, and the Philippines [15] - Panpan Food ranked 63rd in the 2024 list of the top 100 private enterprises in Fujian Province, with a revenue of 8.16 billion yuan [15]