Core Insights - The article discusses the evolution of instant retail in China, highlighting the competitive landscape as major players like Meituan and Taobao enhance their offerings in this sector [1][2][3] Group 1: Instant Retail Developments - Meituan Shanguo announced the establishment of "Brand Official Lightning Warehouses," allowing brands to set up official flagship stores with low costs and asset-light entry into instant retail [1][7] - Taobao launched a new convenience brand, "Taobao Convenience Store," emphasizing 24-hour service and 30-minute delivery without building warehouses or stores, focusing on brand authorization [2][12] - The evolution of instant retail reflects a shift from traditional retail to a model that leverages digital technology to meet diverse consumer demands for quality, price, and convenience [2][4] Group 2: Supply Chain and Efficiency - Instant retail is characterized by online ordering and local fulfillment, aiming to meet immediate consumer needs through efficient supply chain management [4][5] - The competition in the early stages of instant retail focused on delivery capabilities, while the later stages will emphasize product supply and quality [6][11] - The "Brand Entry" model allows brands to utilize existing infrastructure for lower market entry costs, enhancing supply chain efficiency [7][10] Group 3: Market Growth and Consumer Behavior - The instant retail market in China is experiencing rapid growth, with a projected scale of 6.5 trillion yuan in 2023, reflecting a 28.89% year-on-year increase [13][14] - Active users of instant retail services reached approximately 580 million in 2023, indicating a growing consumer base and changing shopping habits [14] - The competition in the instant retail market is evolving beyond logistics and product supply to focus on better serving consumer needs and expanding merchant opportunities [14]