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电商巨头激战线下“最后一公里”
Bei Jing Shang Bao· 2025-11-02 16:01
编者按:今年"双11",即时零售战场硝烟四起,淘天、美团、京东上演"分钟级"竞速比拼,近场电商在 供给、消费和生态上正逐步重构。为了赢到最后,各方玩家正加速在供应链、履约效率与用户体验之间 找到平衡。 今年"双11"期间,淘天在即时零售领域再添一把火。淘宝闪购近日宣布,11月1日正式上线全新连锁便 利品牌"淘宝便利店",以闪购仓形态提供"24小时营业、30分钟达"的购物体验,还将针对不同场景开出 仓型。巧合的是,美团近日也宣布开出"品牌官旗闪电仓",预计拓展3C、美妆、服饰等多品类。 从外卖到近场电商,淘天与美团的较量进一步升级,引入更多知名品牌优化仓内货盘。不过,尽管电商 厮杀凶猛,但旁观的商家们却十分谨慎。毕竟,做一单亏一单的情况不在少数。 闪购仓VS闪电仓 电商巨头间的"战火"烧到消费者的家门口。据了解,淘宝闪购推出的首批淘宝便利店将向能提供优质服 务的商家开放34个名额,主力闪购仓型为SKU(最小存货单位)约1万的旗舰仓、标准仓。此外,针对 校园场景,淘宝便利店也会推出特殊仓型以满足学生用户需求。 电商巨头纷纷携资本搅动即时零售,带动更多非餐品类的消费,也促使闪电仓这类业态从过去的密集布 点转向对品牌 ...
淘宝便利店剑指美团腹地 电商巨头激战线下“最后一公里”
Bei Jing Shang Bao· 2025-11-02 12:39
编者按:今年"双11",即时零售战场硝烟四起,淘天、美团、京东上演"分钟级"竞速比拼,近场电商在 供给、消费和生态上正逐步重构。为了赢到最后,各方玩家正加速在供应链、履约效率与用户体验之间 找到平衡。 "双11"期间,淘天在即时零售领域又添了一把火。近日,淘宝闪购宣布,11月1日正式上线全新连锁便 利品牌"淘宝便利店",以闪购仓形态提供"24小时营业、30分钟达"的购物体验,还将针对不同场景开出 仓型。巧合的是,美团近日也宣布开出"品牌官旗闪电仓",预计拓展3C、美妆、服饰等多品类。 从外卖到近场电商,淘天与美团的较量进一步升级,引入更多知名品牌优化仓内货盘。不过,尽管电商 厮杀凶猛,但旁观的商家们却十分谨慎。毕竟,做一单亏一单的情况不是少数。 闪购仓VS闪电仓 电商巨头的战火烧到了消费者的家门口。据了解,淘宝闪购推出的首批淘宝便利店将向能提供优质服务 的商家开放34个名额,主力闪购仓型为SKU在1万左右的旗舰仓、标准仓。此外,针对校园场景,淘宝 便利店也会推出特殊仓型以满足学生用户需求。 商家合作方面,淘宝便利店会以品牌授权形式向符合标准的商家开放使用,门店资产也属于商家,商家 按照平台标准提供服务。同时, ...
“双11”本地之战|淘宝便利店剑指美团腹地 电商巨头激战线下“最后一公里”
Bei Jing Shang Bao· 2025-11-02 12:29
编者按:今年"双11",即时零售战场硝烟四起,淘天、美团、京东上演"分钟级"竞速比拼,近场电商在供给、消费和生态上正逐步重构。为了赢到最后,各 方玩家正加速在供应链、履约效率与用户体验之间找到平衡。 "双11"期间,淘天在即时零售领域又添了一把火。近日,淘宝闪购宣布,11月1日正式上线全新连锁便利品牌"淘宝便利店",以闪购仓形态提供"24小时营 业、30分钟达"的购物体验,还将针对不同场景开出仓型。巧合的是,美团近日也宣布开出"品牌官旗闪电仓",预计拓展3C、美妆、服饰等多品类。 从外卖到近场电商,淘天与美团的较量进一步升级,引入更多知名品牌优化仓内货盘。不过,尽管电商厮杀凶猛,但旁观的商家们却十分谨慎。毕竟,做一 单亏一单的情况不是少数。 闪购仓VS闪电仓 撬动头部品牌资源 电商巨头纷纷携资本搅动即时零售,带动了更多非餐品类的消费,也促使闪电仓这类业态从过去的密集布点转向对品牌资源的争夺。 近日,美团闪购宣布,将联合上万个品牌建设"品牌官旗闪电仓"。10月以来,入驻美团品牌官旗闪电仓的企业包括自然堂、薇诺娜、蕉下、徕芬、漫步者等 服饰、美妆、数码等各类品牌。这些非餐饮即时零售在2025年美团闪购的日订单峰值 ...
不做自营的淘宝便利店,将如何改变零售行业?
Sou Hu Cai Jing· 2025-11-02 02:45
d rea the wa ● 4-0 al pro The Marker ing @ 4 the state r and t the e it i 十年 @ in -- and . 400 - 2025年还有两个月就要过去,如果日后回望这一年,即时零售会是一个重要的关键词。 在2025年淘宝闪购仓生态大会上,淘宝闪购即时零售总经理根仙在PPT中给出这样一组数据:2025年社零规模预计突破50万亿元,其中线上销售约占1/3,而 即时零售规模不到1万亿,市场空间巨大。"社零"是社会零售总额的简称,每年由商务部发布,是反映社会消费力的最关键指标。 淘宝闪购4月30日上线以来,业务各项数据都获得飞速增长。 今年8月,淘宝闪购的日订单峰值达到1.2亿单,周日均订单量达到8000万单,带动闪购整体的月度交易买家数达到3亿,对比今年4月增长了200%。 但是市场上还在等待淘宝闪购回答一个问题:淘宝闪购究竟为即时零售市场带来了什么新变化? 「淘宝便利店」这一新模式,可能是答案之一。该品牌以闪购仓的形态,为消费者提供24小时全天候、30分钟送达、商品种类丰富齐全的便利购物体验,品 类涵盖百货、零食、酒水、3C数码、母婴、美妆等 ...
陆家嘴财经早餐2025年11月1日星期六
Wind万得· 2025-10-31 22:34
Group 1 - The U.S. Treasury Secretary indicated that a U.S.-China trade agreement could be signed as early as next week, with China expressing willingness to work with the U.S. to implement the consensus reached by the two heads of state [1] - The public fund industry in China, valued at over 36 trillion yuan, is undergoing significant reforms, including guidelines for performance benchmarks that may lead to reduced compensation for fund managers whose long-term performance falls below benchmarks [1] Group 2 - The State Council is focusing on deepening reforms in key areas and expanding institutional openness, aiming to enhance market access and optimize regulatory frameworks for factor markets [2] - The People's Bank of China is working on optimizing the monetary policy framework and addressing market "herding effects," while also preparing policy tools to respond to macroeconomic and financial market fluctuations [2] - The Ministry of Finance plans to utilize special bonds and long-term government bonds effectively to encourage private capital participation in major projects and improve income distribution [2] Group 3 - The National Development and Reform Commission announced that 2 trillion yuan of the 5 trillion yuan local government debt limit will be allocated for new special bonds to support investment in certain provinces [3] - China's manufacturing PMI for October was reported at 49%, a decrease of 0.8 percentage points from the previous month, while the non-manufacturing PMI rose slightly to 50.1 [3] - A new action plan for smart city development aims to establish over 50 fully digital transformation cities by the end of 2027 [3] Group 4 - The China Securities Regulatory Commission (CSRC) is emphasizing the need for a more inclusive and adaptable capital market system during the 14th Five-Year Plan period, including reforms in the Sci-Tech Innovation Board and the Growth Enterprise Market [5] - The CSRC has taken a strict stance against misinformation in the capital market, reinforcing a "zero tolerance" policy towards false information dissemination [5] - A-shares experienced a decline, with the Shanghai Composite Index closing down 0.81% at 3954.79 points, while small-cap stocks saw a rebound [6] Group 5 - The Hong Kong Hang Seng Index closed down 1.43%, with technology stocks continuing to struggle, while healthcare stocks performed well [6] - The Shanghai Stock Exchange reported a year-on-year increase in net profit for listed companies in Q3, with significant growth in mergers and acquisitions since the introduction of new policies [6] - The Hong Kong Stock Exchange announced an expansion of the "Southbound ETF Connect" list, increasing the number of ETFs available for trading [7] Group 6 - The Ministry of Housing and Urban-Rural Development is reforming the real estate development and sales system to prevent delivery risks and protect buyers' rights [10] - The top 100 real estate companies in China reported a sales amount of 253 billion yuan in October, reflecting a year-on-year decrease of 41.9% [10] - The China Automotive Dealers Association reported an increase in the inventory warning index for October, indicating improved conditions in the automotive circulation industry [11]
海量财经丨淘宝闪购发布闪购仓新品牌“淘宝便利店”:不建仓、不开店、不与商家争利
Sou Hu Cai Jing· 2025-10-31 20:08
根仙认为,即时零售需要把货放在离消费者更近的位置,从底层来看,闪购仓属于行业的基础设施。在 当前行业快速发展的阶段,基础设施尚未完善,闪购仓迎来战略级机会窗口。 但随着用户需求的增长,对供给和服务也提出了更高的要求。闪购仓的竞争越来越激烈,商家也面临着 商品同质化严重、品牌认知度不足、数字化能力薄弱等现实挑战。 海报新闻记者 刘敬怡 报道 10月31日,淘宝闪购正式发布全新连锁便利品牌"淘宝便利店"。这一品牌将以闪购仓形态,基于阿里生 态的供应链优势,为消费者提供"一应俱全、24小时营业、30分钟达"的便利购物体验,并于11月1日正 式面向消费者上线。 "我们坚定与生态共赢共进,不建仓、不开店、不与商家争利。" 淘宝闪购即时零售总经理根仙说。 据了解,淘宝便利店以品牌授权形式给符合标准的优质商家使用,门店资产属于商家,商家按照平台标 准提供服务,全面提升消费者的购物体验。 淘宝闪购上线以来增长强劲,不到4个月,日订单峰值达到1.2亿单,周日均订单量达到8000万单,整体 月度交易买家数达到3亿。其中非餐零售部分快速增长,全品类订单量增长2倍以上;平台商品丰富度不 断提升,品类宽度同比增长了30%。 即时零售需 ...
淘宝闪购发布新品牌“淘宝便利店”
Guan Cha Zhe Wang· 2025-10-31 12:43
数据显示,淘宝闪购今年上线以来增长强劲,不到4个月,日订单峰值达到1.2亿单,周日均订单量达到 8000万单,整体月度交易买家数达到3亿。其中,非餐零售部分全品类订单量增长2倍以上,品类宽度同 比增长了30%。 另外,在淘宝闪购,提供24小时营业服务的便利店达到三分之一,过去一年24小时营业的便利店数量同 比增长50%以上;今年夏天淘宝闪购公布的一组数据显示,全国有超127个城市夜间订单月环比增长超 100%。即时零售的消费场景也从传统的应急采购,迅速拓展至出差、旅行、露营等多种情境。 在此背景下,以闪购仓为核心的新型便利业态,成为即时零售增速最快的业态之一。今年8月,淘宝闪 购的闪购仓订单同比去年增长超过360%。 根仙认为,即时零售需要把货放在离消费者更近的位置,从底层来看,闪购仓属于行业的基础设施。在 当前行业快速发展的阶段,基础设施尚未完善,闪购仓迎来战略级机会窗口。 不过,随着用户需求的增长,对供给和服务也提出了更高的要求。闪购仓的竞争越来越激烈,商家也面 临着商品同质化严重、品牌认知度不足、数字化能力薄弱等挑战。 为此,淘宝闪购发布淘宝便利店,在选品、供应链、物流、数字化系统等方面为商家提供支持, ...
氪星晚报|淘宝闪购发布新品牌“淘宝便利店”,投入20亿共建闪购仓生态;英伟达与三星电子、SK集团等韩国大公司达成人工智能重大合作协议;“粤车南下”香港政...
3 6 Ke· 2025-10-31 12:08
Group 1: Meituan's AI Reception Upgrade - Meituan has upgraded its "Smart Steward" AI phone reception capabilities, enhancing dining service experiences and helping small and medium-sized restaurants discover new business opportunities [1] - In October, Meituan's "AI Reception" facilitated nearly 150,000 dining orders [1] Group 2: Pop Mart's CRYBABY IP Developments - Pop Mart has launched a new "Vacation Mode On" series for its popular CRYBABY IP, which sold out immediately after release [2] - The company has applied for multiple trademarks related to CRYBABY, covering categories such as convenience food, scientific instruments, and clothing [2] Group 3: Taobao's New Convenience Store Brand - Taobao Flash Sale has introduced a new convenience store brand called "Taobao Convenience Store," backed by a 2 billion RMB investment to build a flash warehouse ecosystem [3] - The brand aims to provide a comprehensive shopping experience with 24-hour service and 30-minute delivery [3] Group 4: NVIDIA's AI Collaboration in South Korea - NVIDIA has signed a significant agreement with major South Korean companies, including Samsung and SK Group, to supply over 260,000 accelerated chips for AI projects [4] - This collaboration is part of NVIDIA's global expansion of AI infrastructure [4] Group 5: Zhenyu Technology's Investment in Robotics - Zhenyu Technology plans to invest 2.11 billion RMB in building precision modules and components for humanoid robots, in partnership with the Ninghai County Investment Promotion Center [5] - The investment aims to expand production capacity in emerging business areas [5] Group 6: Tianqi Co. and Foxconn's Strategic Partnership - Tianqi Co. has signed a strategic cooperation framework agreement with Foxconn to develop and apply embodied intelligent robots in industrial settings [6] - The partnership aims to deploy at least 2,000 intelligent robots within Foxconn's manufacturing system over the next five years [6] Group 7: Domestic Demand Expansion Insights - The Director of the National Development and Reform Commission emphasized that expanding domestic demand is crucial for strengthening the domestic circulation of the economy [7] - Current challenges include weak consumer motivation and investment efficiency, which need to be addressed to enhance economic growth driven by domestic demand [7]
氪星晚报|淘宝闪购发布新品牌“淘宝便利店”,投入20亿共建闪购仓生态;英伟达与三星电子、SK集团等韩国大公司达成人工智能重大合作协议;“粤车南下”香港政策正式公布,首批开放四个城市
3 6 Ke· 2025-10-31 12:00
Group 1: Meituan's AI Reception Upgrade - Meituan has upgraded its "Smart Steward" AI phone reception capabilities, enhancing dining service experiences and helping small and medium-sized restaurants discover new business opportunities [1] - In October, Meituan's "AI Reception" facilitated nearly 150,000 dining orders [1] Group 2: Pop Mart's CRYBABY IP Developments - Pop Mart has launched a new "Vacation Mode On" series for its popular CRYBABY IP, which sold out immediately after release [2] - The company has applied for multiple trademarks related to CRYBABY, covering categories such as convenience foods and clothing, with some already successfully registered [2] Group 3: Taobao's New Convenience Store Brand - Taobao Flash Sale has introduced a new convenience store brand called "Taobao Convenience Store," backed by a 2 billion RMB investment to build a flash warehouse ecosystem [3] - The brand aims to provide a comprehensive shopping experience with 24-hour service and 30-minute delivery, launching on November 1 [3] Group 4: NVIDIA's AI Collaboration with South Korean Companies - NVIDIA has reached a significant agreement to supply over 260,000 accelerated chips to major South Korean companies, including Samsung and SK Group, to support AI project launches [4] Group 5: Zhenyu Technology's Investment in Robotics - Zhenyu Technology plans to invest 2.11 billion RMB in building precision modules and components for humanoid robots, in collaboration with the Ninghai County Investment Promotion Center [5] Group 6: Tianqi Co. and Foxconn's Strategic Partnership - Tianqi Co. has signed a strategic cooperation framework agreement with Foxconn to promote the application and innovation of embodied intelligent robots in industrial settings, targeting the deployment of at least 2,000 robots over the next five years [5] Group 7: Domestic Demand Expansion Strategy - The National Development and Reform Commission emphasizes that expanding domestic demand is crucial for strengthening the domestic circulation of the economy, addressing issues like weak consumer motivation and investment efficiency [7] Group 8: Green Trade Initiative Response - China's green trade initiative has received positive responses from over 50 economies, with plans to actively participate in international rule-making and promote global green governance [8] Group 9: Cross-Border E-Commerce Development - The China Council for the Promotion of International Trade will release a list of key cross-border e-commerce enterprises, selecting 110 out of over 200 applicants to promote healthy development in this sector [8] Group 10: Guangdong's "Yue Car Southbound" Policy - The "Yue Car Southbound" policy has been officially announced, allowing vehicles from four cities to enter Hong Kong, with plans for broader implementation across the province in the future [9]
淘宝闪购发布新品牌“淘宝便利店”:24小时营业、30分钟达
Sou Hu Cai Jing· 2025-10-31 11:02
这一品牌将以闪购仓形态,基于阿里生态的供应链优势,为消费者提供"一应俱全、24小时营业、30分钟达"的便利购物体验,并于11月1日正式面向消费者 上线。 未来,淘宝便利店将逐步覆盖全国200多个城市,此外,淘宝闪购将在接下来的一年内投入20亿专项资金,助力商家打造品质仓店、推动商品品质升级、加 强物流能力建设、促进数字化能力持续迭代。 瑞财经 严明会 10月31日消息,淘宝闪购正式发布全新连锁便利品牌"淘宝便利店"。 ...