Core Viewpoint - The article emphasizes the importance of innovation and new ideas in the face of budget constraints and slow growth, suggesting that now is a prime time for new developments in the business landscape [2]. Event Overview - The "2025 Annual Brand Power Night" will take place on September 26, 2025, at Shanghai West Bank Longhua Wharf, from 15:30 to 20:30 [8]. - The event will feature industry leaders and new connections, focusing on trends, brands, and future opportunities [5][12]. Agenda Highlights - The event will include discussions on five key trends influencing future consumption, led by the editor-in-chief of YiMagazine [13]. - Multiple sessions will showcase the "2025 Annual Brand Power" case releases, highlighting the challenges of maintaining brand relevance over time [15][18]. - A roundtable discussion will address the balance between creating classic products and innovating [14][19]. Special Acknowledgments - The event is supported by various brands, including Uniqlo, which will provide special attire for guests [10]. - Other supporting brands include Kudi, Qingdao Beer, and Wangchao Wine, indicating a collaborative effort within the industry [10]. Online Engagement - The event will be live-streamed across multiple platforms, including the YiMagazine app and various social media channels, allowing broader audience participation [21].

• 多维价值认证｜跨界评审团从长期价值、爆款单品到社会议题多维赋能 谁将荣耀登顶？一起关注9月26日年度品牌力量之夜！ 谁说奖杯只能正襟危坐？第一财经未来商业秀「2025年度品牌力量」奖杯重磅官宣——TA是颜值担 当，更是一枚"未来商业预言符号"。 • 专属荣耀｜镌刻年度品牌案例，独属高光时刻 • 权威基因传承｜源自17年"金字招牌"敏锐的消费洞察加持 ...

今年，第一财经未来商业秀全面升级，开启品牌力与创新力的年度大考！ 你还记得每年夏天都要做那个"品牌测验"吗？每年，杂志都会搜集成千上万读者的真实心声，推出品牌偏好度大榜单——金字招牌。 2025年，未来商业秀全面升级，首次推出多维度的2025年度品牌力量案例评选，开启品牌力与创新力的年度大考。本届评选由《第一财经》YiMagazine联 合多方专家发起，聚焦七大关键词： 这些关键词既回应了市场竞争的核心问题，也折射出品牌在不同维度上的突破与创新。 150+案例申报，30个最终入选 经过近两个月的集中征集与评审，共收到 150+案例报名，涵盖 60+消费赛道。最终， 30个案例脱颖而出，成功入选2025年度品牌力量榜单，分别代表品 牌在周期韧性、渠道整合、增长突破、现象级爆款、社交声量、共益价值与创新瞬间等维度上的卓越表现。在竞争激烈的市场环境中，真正的品牌力量源 于创新与破局。我们相信，媒体公正的第三方视角，能有效整合信息，发掘那些经得起周期考验、引领行业变革的标杆案例。这些品牌值得被看见、被记 录、被嘉奖。 2025年度品牌力量之夜将于 9月26日 在云锦公主号游轮举办。届时，我们将与行业代表共同见证获奖案 ...