Core Viewpoint - The article emphasizes the importance of innovation and new ideas in the face of budget constraints and slow growth, suggesting that now is a prime time for new developments in the business landscape [2]. Event Overview - The "2025 Annual Brand Power Night" will take place on September 26, 2025, at Shanghai West Bank Longhua Wharf, from 15:30 to 20:30 [8]. - The event will feature industry leaders and new connections, focusing on trends, brands, and future opportunities [5][12]. Agenda Highlights - The event will include discussions on five key trends influencing future consumption, led by the editor-in-chief of YiMagazine [13]. - Multiple sessions will showcase the "2025 Annual Brand Power" case releases, highlighting the challenges of maintaining brand relevance over time [15][18]. - A roundtable discussion will address the balance between creating classic products and innovating [14][19]. Special Acknowledgments - The event is supported by various brands, including Uniqlo, which will provide special attire for guests [10]. - Other supporting brands include Kudi, Qingdao Beer, and Wangchao Wine, indicating a collaborative effort within the industry [10]. Online Engagement - The event will be live-streamed across multiple platforms, including the YiMagazine app and various social media channels, allowing broader audience participation [21].

Core Insights - The "2025 Brand Power" trophy is announced as a symbol of future business predictions and aesthetic appeal [1] - The award highlights annual brand cases and unique moments of glory [1] - The evaluation process is backed by 17 years of consumer insight and authority [1] - A diverse judging panel assesses long-term value, popular products, and social issues [1] Summary by Categories - **Award Significance** - The trophy serves as a "future business prophecy symbol" and emphasizes aesthetic value [1] - **Historical Context** - The award is rooted in 17 years of authoritative consumer insights [1] - **Evaluation Criteria** - A cross-disciplinary judging panel evaluates brands based on multiple dimensions including long-term value, blockbuster products, and social topics [1]

Core Insights - The 2025 Future Business Show will upgrade its annual evaluation of brand strength and innovation, introducing a multi-dimensional assessment for the first time [1][4] - The evaluation will focus on seven key dimensions that reflect market competition and brand innovation [1][2] Group 1: Evaluation Process - Over 150 cases were submitted for evaluation, covering more than 60 consumer sectors, with 30 cases selected for the 2025 Brand Power List [2] - The selected cases represent excellence in various dimensions such as cyclical resilience, channel integration, growth breakthroughs, and social impact [2] Group 2: Event Details - The 2025 Brand Power Night will take place on September 26 aboard the Yunjin Princess cruise ship, where industry representatives will witness the award-winning cases and share insights on business trends and innovation paths [3] Group 3: Key Dimensions of Evaluation - The evaluation will consider the following dimensions: 1. Timeless Innovation: Brands that withstand the test of time and cyclical challenges [6] 2. Omni-channel Practice Star: Excellent cases of integrated channel collaboration [6] 3. Growth Representative: Brands with significant market influence and rapid sales growth [6] 4. Phenomenal Products: Bestsellers that excel on both shelves and social platforms [6] 5. Volume Creators: Brands that excel in social media content output [6] 6. Beneficial Business Design: Brands that address contemporary issues and promote new consumption concepts [6] 7. Aha Moments: Breakthrough performances in product, design, advertising, channels, technology, or creativity [6]