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纺织服装海外跟踪系列六十六:阿迪达斯品牌三季度收入增长12%,管理层再次上调全年业绩指引
Guoxin Securities· 2025-11-06 01:27
Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [1][5][35] Core Insights - The report highlights that Adidas' revenue for Q3 2025 increased by 12% year-on-year, with management raising the full-year performance guidance due to strong brand momentum and better-than-expected business performance [3][7][35] - The company achieved a net profit of €4.85 billion in Q3, with a total revenue of €66.30 billion for the quarter, reflecting a 3% year-on-year increase [2][7] - All regions and channels experienced double-digit growth in the first three quarters, excluding the impact of Yeezy [3][4][10] Summary by Sections Financial Performance - Q3 2025 revenue reached €66.30 billion, a 3% increase year-on-year, while the main brand's revenue grew by 12% at constant currency [2][7] - Gross margin improved by 0.5 percentage points to 51.8%, and operating profit rose by 23% to €736 million [7][26] - Net financial expenses amounted to €86 million, influenced by currency fluctuations and hyperinflation [32][33] Regional Performance - Revenue growth varied by region, with Europe showing a 12% increase, North America at 8%, and Latin America leading with a 21% increase [10][11] - The Greater China region saw a 10% revenue increase, benefiting from localized strategies [10][11] - Emerging markets reported a 13% revenue growth, demonstrating resilience despite local challenges [10][11] Product Category Performance - Apparel led growth with a 16% increase, while footwear grew by 11% [21][23] - Accessories saw a modest growth of 1%, primarily due to supply chain adjustments in North America [21][23] - Performance categories grew by 17%, driven by strong sales in running and football products [21][22] Channel Performance - Direct-to-Consumer (DTC) channels grew by 14%, with e-commerce leading the growth at 15% [25][26] - Wholesale channels also performed well, with a 10% increase in revenue [25][26] Management Guidance - Management raised the full-year revenue growth forecast to approximately 9%, with operating profit expected to reach around €2 billion [30][35] - The guidance reflects confidence in the brand's ongoing momentum and the ability to offset increased costs from U.S. tariffs [30][35]