Core Insights - The Guangdong Rural Revitalization Cultural Service Industrial Park is exploring a modern agricultural development path that empowers brands through cultural narratives, supporting high-quality agricultural development and the "Hundred Counties, Thousand Towns, Ten Thousand Villages" initiative [1][5] Group 1: Brand Development - The industrial park focuses on storytelling rather than direct agricultural production, creating brands like Xu Wen Pineapple and Si Hui Orchid to enhance the cultural and brand value of local products [1] - Xu Wen Pineapple's value increased from 980 million to 2.5 billion yuan through IP development, transforming the product from fresh fruit sales to tourism and cultural experiences [3] Group 2: Cultural Integration - The "Litchi Flower Dan" IP combines the beauty of Lingnan opera with the sweetness of litchi, successfully entering high-end markets in Europe and America [3] - The "Reunion Pomelo" theme connects with Hakka migration culture, telling stories of nostalgia to stabilize international market exports [3] Group 3: New Agricultural Models - New farmers like "Litchi Team" and "Gong Gan Sister" have emerged, transitioning from producers to brand ambassadors and value creators, enhancing collective village economies and farmer incomes [5] - The industrial park employs a "media+" approach to empower cultural brand building, following a cycle of cultural exploration, brand creation, market expansion, industrial upgrading, and farmer income increase [5] Group 4: Value Creation - The park aims to connect government policies with market trends through storytelling, ensuring that quality products and narratives are visible and valued, ultimately benefiting the land and farmers [5]

Group 1 - The event on June 25, 2025, marked the launch of the "Guizhou Mango" production and sales connection in Baise, Guangxi, with a strategic cooperation agreement signed by Zigui Village Broadcast and local government [1] - The cooperation aims to enhance the quality mango procurement and deepen industrial collaboration, allowing Baise mangoes to reach national and global markets [1][3] - Zigui Village Broadcast focuses on overcoming the short shelf life and limited transportation radius of fresh agricultural products through innovative commercialization and technological empowerment [1][2] Group 2 - The brand "Tianya Haiguo" has successfully introduced products like "Pink Coconut Water" and a frozen fruit series, utilizing advanced preservation technologies to ensure year-round availability [2] - Zigui Village Broadcast aims to transform mangoes into high-value processed products like frozen fruit pops and ice creams, enhancing the product's premium space and allowing farmers to share in the added value [2] - The partnership is expected to drive the standardization, branding, and digital transformation of the Baise mango industry, positioning it as a key player in rural revitalization [3]