Core Insights - The 33rd Guangzhou Fair, themed "Dual Empowerment Promotes Circulation, New Quality Innovation Creates the Future," aims to cultivate and develop new quality productivity while achieving a market-oriented exhibition model with zero financial input from the municipal government [2][3] - The exhibition area has expanded to nearly 180,000 square meters, representing a year-on-year growth of over 50%, with participation from over 4,000 exhibitors and buyers [2][3] Group 1: Event Highlights - The fair features several "firsts," including a dedicated new quality productivity exhibition area, a robot performance zone, and a consumer assistance exhibition, showcasing over 2,000 inventions from more than 30 countries [3][4] - A domestic city exhibition area has been established to promote regional collaboration and consumer upgrades, providing a platform for showcasing local brand products and tourism resources [3][4] Group 2: Economic Impact - The consumer assistance exhibition has attracted over 320 enterprises from 80 cities, leveraging the unique market scale of the Guangdong-Hong Kong-Macao Greater Bay Area to support rural revitalization [4][5] - The fair has continuously supported rural revitalization efforts for five years, featuring high-quality agricultural products from over 1,000 enterprises in collaboration with poverty alleviation regions [5] Group 3: Technological Innovation - The introduction of the new quality productivity theme exhibition and the robot performance zone highlights Guangzhou's commitment to showcasing cutting-edge technologies in smart manufacturing and artificial intelligence [5] - The fair aims to create 100 demonstration application scenarios in fields such as artificial intelligence and low-altitude economy, showcasing innovative products from leading tech companies [5]

Core Viewpoint - The Zhanjiang Seafood Product Promotion Conference aims to enhance the brand value and market presence of Zhanjiang seafood through a comprehensive media strategy and industry collaboration [4][6][10]. Group 1: Event Overview - The Zhanjiang Fishing Festival officially commenced on August 16, featuring a cultural carnival and a seafood product promotion event [3][4]. - The promotion event integrates various stakeholders, including e-commerce platforms, suppliers, and service providers, to enhance Zhanjiang's seafood brand [5][6]. Group 2: Brand Development - A significant highlight of the event was the unveiling of the Zhanjiang Modern Marine Ranch Brand Innovation Platform, which aims to boost brand creation and value [14][15]. - The platform's establishment is part of the "Media+" initiative, which focuses on market expansion and brand development [18][19]. Group 3: Industry Collaboration - A roundtable forum was held to discuss logistics, media communication, and food safety, with industry experts providing insights on promoting Zhanjiang seafood to national markets [30][32]. - Key industry players emphasized the importance of cold chain logistics in ensuring the quality and distribution of Zhanjiang seafood products [35][36]. Group 4: Marketing Strategies - Innovative marketing strategies, such as live streaming and social media engagement, were discussed to attract younger consumers and enhance brand visibility [40][42]. - The integration of technology and media is seen as crucial for transforming seafood from mere ingredients to appealing products for the digital age [42][43]. Group 5: Product Showcase - The event featured a seafood tasting session, showcasing various dishes prepared by top chefs, which attracted significant attention from attendees [51][53]. - The exhibition area displayed a wide range of Zhanjiang specialties, leading to active inquiries and initial purchase agreements from buyers [57][60].

Core Viewpoint - The "Media+" initiative aims to enhance agricultural cooperation between Guangdong and Jilin provinces, focusing on the promotion of high-quality agricultural products and the establishment of a robust market system through cultural empowerment and media integration [10][11][12]. Group 1: Event Overview - The Jilin-Guangdong Agricultural Sharing Economy and Quality Specialty Agricultural Products Promotion Conference was held during the 24th Changchun International Agricultural and Food Expo [2][3]. - The conference emphasized themes such as technological agriculture, green agriculture, quality agriculture, and brand agriculture [4][5]. Group 2: Media Empowerment - The "Media+" initiative is seen as a transformative approach to empower agricultural market systems, integrating culture and media to enhance product value and market reach [9][30]. - The initiative has sparked a wave of exploration and discussion across various industries, promoting a new paradigm of cooperation between Jilin and Guangdong [11][12]. Group 3: Agricultural Cooperation - The collaboration between Jilin and Guangdong has led to the development of numerous products, market connections, and export enterprises, establishing a new cooperative model known as the "Four Shares" [12][13]. - Jilin officials expressed the intention to adopt Guangdong's successful experiences in cultural empowerment and media integration to boost local agricultural products [14][15]. Group 4: Brand Development - The initiative aims to transform regional products into trusted national brands by connecting cultural narratives with consumer experiences through media [16][17]. - Various companies are leveraging the "Media+" strategy to enhance brand recognition and market presence, focusing on consumer trends and product innovation [39][40]. Group 5: Future Directions - Guangdong plans to collaborate with Jilin to create a "New Year Dish" matrix, elevating local specialties like Jilin ginseng into culturally significant products through media promotion [48][49].

Core Viewpoint - The training program for digital new farmers in Guangdong aims to redefine the value of rural areas by equipping farmers with digital skills, enabling them to effectively market their products and enhance agricultural economics [1][2][9]. Group 1: Training Program Overview - The training program covered 21 cities and aimed to cultivate digital skills among rural residents, emphasizing the importance of visibility for good products rather than just the products themselves [1][5]. - The program targeted various groups, including village leaders, returning youth, and emerging influencers, focusing on practical skills such as mobile photography and live streaming [5][9]. - Feedback from participants indicated that the training was effective and practical, with many expressing that they learned valuable skills that could be immediately applied [5][6]. Group 2: Impact on Rural Economy - The integration of digital skills into rural economies is transforming traditional agricultural practices, with examples of increased sales through online platforms, such as a 20% increase in sales for Xu Wen pineapples [2][5]. - The training has led to the establishment of efficient supply chains, connecting producers directly with consumers, thus enhancing market reach and sales potential [5][10]. - Digital tools are being recognized as fundamental production factors, akin to seeds and fertilizers, reshaping the operational logic of rural economies [2][10]. Group 3: Future Prospects and Community Engagement - The program aims to create a network of digital new farmers who can support each other and drive local economic growth, moving beyond the concept of individual influencers to a more collective approach [9][12]. - Participants are encouraged to become active storytellers of their rural experiences, shifting the narrative from urban-centric views to a more authentic rural perspective [6][10]. - The initiative is part of a broader strategy to integrate digital skills into the rural workforce, with ongoing support from government and market forces to ensure sustainability and growth [9][12].

Core Viewpoint - Guangdong is implementing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" (referred to as the "Hundred Thousand Project") and aims to leverage media to enhance agricultural product market systems and promote rural revitalization [2][3]. Summary by Relevant Sections Media Empowerment - The "Media+" model is introduced to integrate media with various sectors such as market, culture, life, industry, brand, technology, and think tanks, aiming to achieve five goals by 2027: promoting consumption, foreign trade, cultural tourism, increasing farmers' income, and transforming media [3][4]. Key Tasks - Eight key tasks are outlined, including strengthening media-market linkages, enhancing cultural value co-creation, promoting lifestyle integration, deepening industry collaboration, accelerating brand transformation, fostering technological innovation, aggregating think tank effectiveness, and leading media transformation [5]. Agricultural Market System - The plan focuses on reshaping the agricultural product market system by enhancing circulation links, elevating brand value, and activating data potential, exploring a new path for rural revitalization through media leadership and multi-party collaboration [6][10]. Brand Development - Guangdong will launch a series of "Media+" agricultural brand projects to enhance brand visibility and market penetration, with a strong emphasis on innovative storytelling and resource integration [7][11]. Media Transformation - The initiative aims to redefine the role of mainstream media, emphasizing its function as a resource integrator, brand promoter, and participant in rural revitalization, moving beyond traditional information dissemination [11][12]. Innovation and Collaboration - The establishment of the "Guangdong Agricultural AI Laboratory" and partnerships with educational institutions are part of the strategy to foster innovation and develop talent in the pre-prepared food sector [12][13]. Future Outlook - The implementation of the "Media+" strategy is expected to institutionalize and normalize media involvement in agricultural development, enhancing the global recognition of Guangdong's agricultural products [10].

Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]

Group 1: Pineapple Production in Guangdong - Guangdong is a major agricultural province, producing one-third of China's pineapples, with a total planting area of 350,000 acres and an expected harvest of over 700,000 tons, generating a value of 2.72 billion yuan this year [2][6] - The local agricultural department has implemented early warning systems for natural disasters and established a pineapple index platform to guide farmers on market prices and supply-demand dynamics, leading to improved quality and rising sales prices [6][10] - The introduction of an intelligent sorting line in 2022 at the Xu Wen Pineapple International Procurement Trading Center allows for real-time quality detection of pineapples, ensuring that only high-quality products reach the market [8][10] Group 2: New Agricultural Practices - Young farmers like Xu Zhihui are leveraging e-commerce and social media to market their pineapples, successfully selling over 1 million pounds in a short period [12][13] - The use of AI and drones in lychee orchards is transforming agricultural practices, with a new "smart manager" system developed by Sun Yat-sen University enhancing digital management and monitoring of crops [16][19] - The implementation of AI-driven agricultural practices has resulted in an average yield increase of 20% and improved quality of lychees, with the system being promoted across major production areas in Guangdong [23][25]

Core Insights - The article discusses the transformation of regional branding in Guangdong from a focus on individual products to a collaborative ecosystem approach, emphasizing the importance of cultural, technological, and marketing strategies in enhancing county-level economies [11][12][13]. Group 1: Event Overview - The "Brand Empowerment County Economy Sharing Exchange Conference" was held in Dongguan, gathering nearly a hundred representatives from government, enterprises, academia, and media [2][3]. - The conference highlighted the transition of regional brands from "product output" to "value co-creation" [3][4]. Group 2: Key Strategies - The "12221" marketing system is central to the discussion, aiming to build a comprehensive data platform, cultivate sales teams, and expand markets to achieve brand premium, increase farmers' income, and upgrade industries [6][7]. - Experts emphasized that regional brand building is a reconstruction of the industrial ecosystem rather than mere symbolic design [11][12]. Group 3: Case Studies - The transformation of Xu Wen's pineapple from a sales challenge to a cultural IP, increasing its value from 980 million yuan in 2018 to 2.5 billion yuan in 2023, illustrates the effectiveness of the "12221" marketing system [24][28]. - The success of Zhanjiang's golden pomfret, with an annual output value exceeding 10 billion yuan, is attributed to technological advancements such as 5G deep-sea net cages and AI feeding systems [30][32]. Group 4: Three-Dimensional Resonance - Successful regional branding relies on the synergy of culture, technology, and marketing [38][39]. - Cultural elements are being transformed into emotional symbols, as seen in the case of the orchid brand in Zhaoqing, which has become associated with Father's Day gifts [40][42]. Group 5: Future Directions - The article suggests that Guangdong's exploration provides replicable experiences for the nation, demonstrating that small industries can drive significant economic growth [85][87]. - The need to avoid homogenization in competition is highlighted, with a focus on leveraging unique cultural genes and industrial endowments [88][89].