近年来，徐闻依托RCEP菠萝交易中心，已推动菠萝产品走向亚欧国际市场，同时深度融合农文旅体发展，通过举办徐闻马拉松等活动，持续提升品牌影响 力。此次亮相法国国际农博会，标志着徐闻菠萝正式迈入国际化发展新阶段，也为广东特色农产品"出海"、推动乡村产业高质量发展提供了生动示范。 羊城晚报讯 记者余胜容、代方莹报道：2月21日至3月1日，第62届法国国际农业博览会在巴黎凡尔赛门展览中心举行。作为全球农业领域的年度盛事，本届 博览会汇聚世界各国优质农品与前沿农业技术。我国农业农村部农业贸易促进中心组织的国家农业展团首次参展，而来自广东徐闻的菠萝系列产品，凭借百 年种植底蕴与全产业链实力，成为中国展区焦点，迅速吸引国际客商与各界人士的广泛关注，成为粤味农品"出海"的亮眼名片。 编辑：邬嘉宏 有着"中国菠萝之乡"美誉的徐闻，是我国最重要的菠萝主产区之一，拥有约35万亩种植面积，年产量稳定在70万吨左右，具备坚实的产业基础和稳定的供应 能力。此次参展，徐闻携新鲜菠萝、菠萝酥、菠萝罐头及菠萝白兰地等全系列产品亮相，既展现了百年种植的深厚底蕴，也彰显了当地菠萝产业现代化发展 的丰硕成果。 据悉，徐闻菠萝的种植历史可追溯至192 ...

南农晨读 | 春日 来信_南方+_南 方plus 【今日关注】 共谋县域产业融 合高质量发展， 广东新春第一 会"马力全开" 2月24日下午， 广东省高质量发 展大会"'百千万 工程'县域产业 融合与高质量发 展"分会场在广 州召开，各界人 士汇聚一堂，围 绕"成链成群壮 大县域特色产 业""城镇建设和 镇村片区化组团 式发展""富民兴 村发展特色种 《广东省县域产 业帮扶协作行动 计划（2026 年）》发布 2月24日，广东 省"百千万工 程"指挥部办公 室、广东省发展 改革委联合发布 养""推动资源要 素下沉县镇 村"等四个主题 进行专题研讨。 会上同步发布了 《广东省县域产 业帮扶协作行动 计划（2026 年）》。 如何推动县域产 业成链成群高质 量发展？广东这 场研讨干货满 满！ 2月24日，在广 东省高质量发展 大会"百千万工 程"县域产业融 合与高质量发展 分会场，"成链 成群壮大县域特 色产业"专题研 讨在省发展改革 委副主任、省大 湾区办常务副主 任朱伟的主持下 举行。 了《广东省县域 产业帮扶协作行 动计划（2026 年）》（以下简 称《行动计 划》）。《行动 计划》提出，纵 向支持方面，推 ...

广货行天下，新 春传甜香！徐闻 菠萝首度亮相法 国国际农博会_ 南方+_南方plus 展会现场。 创办于1964年的 法国国际农业博 览会是法国农业 的年度盛事，也 是全球具有重要 影响力的农业展 会之一。展会汇 聚全球农业全产 业链精华，是欧 洲各地专业人士 与市民了解全球 农业发展的重要 窗口。本届展会 展览面积达15万 平方米，将持续 至3月1日，预计 吸引世界各地 新春年味尚浓， 广货出海正酣。 当地时间2月21 日，恰逢中国农 历新春佳节之 际，第62届法国 国际农业博览会 在巴黎凡尔赛门 展览中心盛大开 幕，作为"粤字 号"农产品代表 的徐闻菠萝，随 中国国家农业展 团首次登上这一 国际农业盛会， 在新春的喜庆氛 围中让岭南甜香 飘溢塞纳河畔， 以硬核产业实力 与鲜明出口优势 诠释"广货行天 下"的生动内 涵，成为中法农 业交流间一抹甜 蜜风味。 1100余家展商参 展，60万人观 展。 在徐闻菠萝展 位，浓郁的中国 年味与岭南佳味 相融，让欧洲市 场感受到别样的 中国农业魅力。 作为广东农业的 特色名片，徐闻 菠萝此次借力国 家级农业展团平 台走出国门，既 是新春之际广货 出海的一次重要 探索， ...

Group 1 - The "Guangdong New Year Cuisine in Shanghai" marketing campaign will take place at the end of this month, showcasing "Zhanpin" enterprises and bringing the flavors of Zhanjiang to the Huangpu River [1] - Zhanjiang, known for its rich agricultural and marine products, has established the "Zhanpin" brand, which includes 176 high-quality products recognized for their superior quality and image [1] - The brand "Zhanpin" has gained significant traction, with projected annual sales exceeding 13.5 billion yuan by 2025, and it has been recognized as one of the top 500 regional agricultural brands in China [2] Group 2 - Zhanjiang's products, including "Zhanjiang shrimp," "Zhanjiang chicken," and "Xuwen pineapple," have gained national and international acclaim, with various products like "Volcano sweet potato" and "No. 1 native pig" becoming popular [2] - The city is actively integrating resources and expanding channels to promote its aquatic and agricultural products through various methods such as exhibitions, media, e-commerce, and online live broadcasts [2] - A special product exhibition titled "Half Flame, Half Sea - Zhanjiang New Year Flavor in Government" will be held to promote Zhanjiang's quality products at the provincial government level [2]

Core Viewpoint - The "14th Five-Year Plan" period is a significant phase for Zhanjiang, focusing on high-quality development and modernization as a key coastal economic zone and provincial sub-center city [1] Economic Development - Zhanjiang's GDP is expected to reach 400 billion yuan by 2025, with industrial added value surpassing 100 billion yuan and a double-digit growth rate for industrial added value [1] - A total of 2,367 major provincial and municipal projects have been implemented over five years, with a cumulative investment of 440 billion yuan, ranking first in the eastern and northwestern regions of Guangdong [1] - The total output value of agriculture, forestry, animal husbandry, and fishery has exceeded 100 billion yuan for five consecutive years, with annual R&D expenditure growing by 24.9% [1] Industrial Development - Zhanjiang has established a preliminary "Four Greens and One Blue" industrial system, with green petrochemicals and modern agriculture both achieving annual output values exceeding 100 billion yuan [2] - Key projects such as BASF's integrated base and Baosteel's hydrogen-based steel plant have been completed, while the region leads the province in onshore wind and solar power grid connection [2] - The Zhanjiang Lingang Economic Zone has been recognized as a national zero-carbon park, and the Zhanjiang Economic Development Zone has been designated as a national hydrogen energy pilot area, with industrial added value growing at an annual rate of 33.5% [2] Transportation and Infrastructure - Zhanjiang has enhanced its role as a national logistics hub, with its port becoming the first deep-water port in South China capable of accommodating 400,000-ton vessels [3] - The completion of the Zhanjiang Wuchuan International Airport has led to an annual passenger throughput exceeding 3.1 million, and the Guangzhan high-speed railway has improved connectivity with the Guangdong-Hong Kong-Macao Greater Bay Area [3] - A series of road and bridge projects have been completed, making Zhanjiang's total road mileage the highest in the province [3] Environmental and Ecological Initiatives - Zhanjiang maintains excellent air quality and water quality in coastal areas, with over 93% of nearshore waters rated as good [3] - The city has launched the first national "blue carbon" trading project and has been recognized for its ecological initiatives, including the promotion of zero-carbon islands [3] - Zhanjiang's ecological assets, such as mangroves and the Chinese white dolphin, have become key ecological symbols for the city [3] Trade and Tourism - The Zhanjiang Comprehensive Bonded Zone has commenced operations, with international trade covering 182 countries and regions [4] - The "Fresh Zhanjiang" tourism brand has driven total tourism revenue to exceed 110 billion yuan, attracting over 100 million visitors [4] - Zhanjiang has been recognized as a high-quality outdoor sports destination, successfully hosting major sports events [4] Future Outlook - Looking ahead to the "15th Five-Year Plan," Zhanjiang aims to accelerate its development as a key coastal economic zone and provincial sub-center city, striving for new advantages and breakthroughs [4]

Economic Growth and Industrial Development - By 2025, Zhanjiang's GDP is expected to reach 400 billion yuan, with industrial added value exceeding 100 billion yuan and a double-digit growth rate for industrial added value above designated size [1] - Zhanjiang has established a "four greens and one blue" industrial system, focusing on green steel, green petrochemicals, green energy, green food, and blue ocean economy, with both green petrochemicals and modern agriculture achieving annual output values exceeding 100 billion yuan [1] - The Zhanjiang Lingang Economic Zone has been recognized as a national zero-carbon park, and the Zhanjiang Economic Development Zone has been designated as a national hydrogen energy pilot area, with an average annual growth of 33.5% in industrial added value above designated size [1] Urban and Rural Integration and Transportation - Zhanjiang is advancing the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project," with eight counties (cities, districts) crossing the new 10 billion yuan economic threshold [2] - The city has enhanced its role as a national comprehensive transportation hub, with Zhanjiang Port becoming the first deep-water port in South China capable of accommodating 400,000-ton vessels and the completion of the Zhanjiang Wuchuan International Airport, which has a passenger throughput exceeding 3.1 million annually [2] - The opening of the Guangzhan High-Speed Railway allows for a 90-minute rapid connection between Zhanjiang and the Guangdong-Hong Kong-Macao Greater Bay Area [2] Ecological and Social Development - Zhanjiang has launched the country's first "blue carbon" trading project and has been recognized as a pilot for the ecological product value realization mechanism [3] - Over 80% of the general public budget expenditure is allocated to livelihood-related spending, with over 310,000 new urban jobs created and 142 "Elderly Canteens" established [3] - The "Fresh Zhanjiang" tourism brand has driven total tourism revenue to exceed 110 billion yuan, attracting over 100 million visitors [3]

Core Viewpoint - Zhanjiang has achieved significant economic growth during the 14th Five-Year Plan period, with a focus on developing a modern coastal economy and enhancing its agricultural and marine sectors [2][5][6]. Economic Performance - The city's GDP is projected to reach 400 billion yuan by 2025, with agricultural output exceeding 100 billion yuan for five consecutive years [3][4]. - The marine economy's contribution to the GDP increased from 27.0% to 34.2%, with a total marine production value growth of 475.1 billion yuan, representing a 56.7% increase [25][26]. Industrial Development - Zhanjiang has established a diversified industrial system, focusing on "Four Greens and One Blue" industries, including green steel, green petrochemicals, green energy, green food, and blue marine economy [12][13]. - The green petrochemical and modern agriculture sectors have each surpassed 100 billion yuan in annual output, becoming key drivers of economic growth [13]. Agricultural Advancements - The city has developed a robust agricultural brand, with 75 nationally recognized agricultural products and 130 "Yue" branded products, maintaining a stable grain output of over 1.5 million tons annually [16][17]. - Notable products such as "Volcano Sweet Potato," "Zhanjiang Prawn," and "Xuwen Pineapple" have gained popularity both domestically and internationally [18]. Marine Economy - Zhanjiang's marine fisheries have ranked first in the province for 30 consecutive years, with significant contributions from marine oil, marine chemicals, and marine tourism industries [21][27]. - The city has developed deep-sea aquaculture zones and innovative breeding technologies, enhancing its position in the marine economy [32][39]. Ecological Initiatives - Zhanjiang has prioritized ecological development, completing the first national blue carbon transaction and becoming a pilot for ecological product value realization [45][46]. - The city has restored and created significant areas of mangrove forests, contributing to its status as a leader in ecological conservation [51][52]. Innovative Practices - The introduction of ecological aquaculture models, such as "Mangrove + Blue Crab" and "Shellfish-Algae Mixed Cultivation," has promoted sustainable practices in the fishing industry [55][60].

Core Insights - The Guangdong Rural Revitalization Cultural Service Industrial Park is exploring a modern agricultural development path that empowers brands through cultural narratives, supporting high-quality agricultural development and the "Hundred Counties, Thousand Towns, Ten Thousand Villages" initiative [1][5] Group 1: Brand Development - The industrial park focuses on storytelling rather than direct agricultural production, creating brands like Xu Wen Pineapple and Si Hui Orchid to enhance the cultural and brand value of local products [1] - Xu Wen Pineapple's value increased from 980 million to 2.5 billion yuan through IP development, transforming the product from fresh fruit sales to tourism and cultural experiences [3] Group 2: Cultural Integration - The "Litchi Flower Dan" IP combines the beauty of Lingnan opera with the sweetness of litchi, successfully entering high-end markets in Europe and America [3] - The "Reunion Pomelo" theme connects with Hakka migration culture, telling stories of nostalgia to stabilize international market exports [3] Group 3: New Agricultural Models - New farmers like "Litchi Team" and "Gong Gan Sister" have emerged, transitioning from producers to brand ambassadors and value creators, enhancing collective village economies and farmer incomes [5] - The industrial park employs a "media+" approach to empower cultural brand building, following a cycle of cultural exploration, brand creation, market expansion, industrial upgrading, and farmer income increase [5] Group 4: Value Creation - The park aims to connect government policies with market trends through storytelling, ensuring that quality products and narratives are visible and valued, ultimately benefiting the land and farmers [5]

Group 1 - The article discusses the importance of balanced urban-rural development in Guangdong as a critical challenge for achieving high-quality growth and modernization in China [5][6][9] - Guangdong, which occupies 1.9% of China's land area, supports 8.9% of the population and generates 10.8% of the national economic output, faces significant internal economic disparities, particularly in the less developed regions [9][10] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative has been recognized for transforming rural areas, enhancing local economies, and improving living conditions, as highlighted by President Xi Jinping's endorsement [14][15][31] Group 2 - The article highlights the innovative approach of a modern agricultural cultural service industry park in Guangdong, which focuses on storytelling to enhance the value of agricultural products, thus driving a cultural and branding revolution in agriculture [18][22][24] - The park exemplifies a new path for agricultural development that integrates cultural narratives with branding to support the "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative and promote high-quality agricultural growth [23][24] - The article also mentions the successful implementation of the initiative in Yangjiang, showcasing urban-rural integration and the revitalization of local communities through improved infrastructure and services [28][30]

Core Viewpoint - The article discusses the transformation of the agricultural industry in Guangdong through storytelling, emphasizing the importance of cultural narratives in enhancing brand value and driving the modernization of agriculture [2][6][7]. Group 1: Agricultural Transformation - The Guangdong Provincial Rural Revitalization Cultural Service Industrial Park focuses on storytelling rather than traditional farming practices, aiming to create cultural and brand value from agricultural products [3][5]. - Agricultural products are being redefined, with examples like Xu Wen pineapple and Si Hui orchids being marketed not just as commodities but as emotional and cultural symbols [4][5]. - The park serves as a model for a new path in modern agricultural development, supporting the "Hundred Thousand Ten Thousand Project" and high-quality agricultural growth through cultural empowerment [6][7]. Group 2: Necessity of Storytelling - The shift in China's agriculture from quantity to quality necessitates effective storytelling to enhance product value and consumer engagement [12][14]. - The core challenge is to elevate agricultural products from mere commodities to emotionally resonant brands, allowing consumers to pay for value rather than just weight [22][23]. - A compelling story can create brand premium and drive the standardization and modernization of production processes [25][27]. Group 3: Methodology of Storytelling - The industrial park has developed a replicable storytelling methodology that integrates into the entire process of industrial upgrading [31]. - The first step involves deep exploration of local resources and rebranding them in a contemporary context to appeal to modern consumers [33][34]. - Highlighting unique advantages through technology and innovation is essential for supporting the narrative of agricultural products [46][48]. Group 4: Strategic Elevation - Successful storytelling can transcend geographical boundaries, allowing agricultural products to become cultural exchange vehicles [69][70]. - The creation of cultural IPs, such as the "Lychee Flower Dan," has enabled Guangdong's agricultural products to enter high-end international markets [73][74]. - Emotional narratives tied to cultural themes can significantly enhance the market value of products, as seen with the "Reunion Pomelo" concept [77][78]. Group 5: Core Engine of Development - The ultimate goal of agricultural development is to enrich farmers, transforming them from mere producers to brand ambassadors and value creators [83][91]. - New models have emerged, allowing farmers to participate actively in storytelling, which strengthens their connection to the market and enhances their income [93][94]. - The practice of integrating storytelling into agricultural branding has shown to activate rural revitalization and create sustainable economic benefits [95][106].