Group 1 - The article highlights the unique way Guangdong showcases its rich local products and cultural charm during the 15th National Games [3][2] - The event features large installations of the mascots "Xi Yang Yang" and "Le Rong Rong," which are designed based on the Chinese white dolphin, attracting significant attention [6][7] - Guangdong's culinary culture is prominently displayed, particularly through its four famous chicken varieties, which are essential in local dining [19][20] Group 2 - The article emphasizes the significance of local fruits during the National Games, with the region's citrus fruits being in season, symbolizing good fortune [33][39] - The Deqing Gong Gan, a prestigious citrus fruit, is set to be harvested soon, known for its sweetness and historical significance as a tribute item [36][37] - The Meizhou pomelo, available since September, is highlighted for its low sugar content, making it suitable for health-conscious athletes [40][41] Group 3 - The lion-headed goose, known as the "world's goose king," made a surprise appearance during the opening ceremony, showcasing local livestock [46][49] - The Gao Yao area is noted for its significant contribution to goose farming, producing over 50 million goslings annually, which accounts for 70% of the province's output [50][51] - The local black-haired goose is also recognized as one of Guangdong's four famous geese, valued for its tender meat, ideal for traditional Cantonese dishes [52]

Group 1 - The core message emphasizes the importance of developing rural specialty industries as a foundation for comprehensive rural revitalization, with a focus on technology application and the integration of agriculture, culture, and tourism [1][5] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" (referred to as "Hundred Thousand Project") is being implemented to promote rural revitalization and enhance regional coordination and urban-rural integration [1][2] - The development of local agricultural products, such as the Meizhou pomelo, is highlighted as a key driver for increasing farmers' income, with the pomelo planting area in Meizhou expected to reach 649,500 acres in 2024, accounting for 90% of Guangdong's total and one-fifth of the national total [2][3] Group 2 - The integration of agriculture, culture, and tourism is seen as a vital strategy for stimulating rural vitality and promoting the realization of rural value [5][6] - The "Five Gold" model, which includes rent, salary, goods, shares, and creation, is being implemented in villages to broaden income channels for villagers, with an expected average annual income increase of over 24,000 yuan per household [6][7] - The development of modern rural industrial systems is being prioritized, with a focus on enhancing the value chain and increasing the added value of agricultural products [2][4] Group 3 - The emphasis on regional coordinated development and urban-rural integration is identified as a critical area for improving Guangdong's high-quality development [8][10] - The industrial transfer from the Pearl River Delta to the eastern, western, and northern regions of Guangdong is being facilitated to promote economic collaboration and enhance the resilience of the industrial supply chain [8][9] - The introduction of significant investment projects, such as the 18 projects with over 1 billion yuan in total investment in the Heshan Industrial City, is aimed at fostering new industries and contributing to regional development [9][10]

Core Viewpoint - The article emphasizes the cultural significance of Meizhou pomelo, highlighting its role as a symbol of reunion and the deep emotional ties it fosters among families, especially during the Mid-Autumn Festival [12][14][17]. Group 1: Cultural Significance - Meizhou pomelo transcends mere food, becoming a cultural symbol representing reunion and familial bonds, particularly resonant for the 7 million overseas Chinese from Meizhou [11][15]. - During the Mid-Autumn Festival, pomelo is a staple offering, symbolizing protection and family unity, with its round shape signifying completeness [18][19]. - The aroma and taste of pomelo are intertwined with cherished memories of family gatherings, enhancing the festive atmosphere [20]. Group 2: Economic Development - The development of Meizhou pomelo reflects the hardworking spirit of the Hakka people, who transformed the region's natural resources into a thriving agricultural product [31][34]. - The history of pomelo cultivation in Meizhou began decades ago, evolving from scattered fruit trees to a recognized national geographical indication product, showcasing the community's dedication and innovation [32][34][36]. - The local government has supported the cultivation of high-value crops like pomelo, leading to significant economic benefits for families involved in its production [37][38]. Group 3: Personal Stories and Legacy - Personal narratives illustrate the pomelo's role in shaping lives, such as a farmer's journey from hardship to prosperity through pomelo cultivation, highlighting the fruit's impact on family fortunes [40][42]. - The stories of local figures, like the football legend Li Huitang, who used pomelo as a makeshift ball, reflect the fruit's deep-rooted presence in the community's identity and culture [48][52]. - Another story of a caretaker who transformed a pomelo orchard into a successful brand emphasizes the values of filial piety and hard work, enriching the cultural narrative surrounding Meizhou pomelo [59][61]. Group 4: Symbol of Resilience - Today, Meizhou pomelo stands as a symbol of reunion, hard work, and cultural heritage, embodying the aspirations and values of the Hakka people [63][64]. - The pomelo's humble demeanor, despite its success, reflects the gratitude and satisfaction of the community, reinforcing its role as a cherished cultural artifact [66].

Core Insights - The article highlights the rise of the Meizhou pomelo industry, which is becoming a billion-level modern agricultural industry cluster, driven by local farmers and government support [8][40]. Industry Overview - The Meizhou pomelo industry is transitioning from traditional agriculture to digital agriculture, with 450 households involved in pomelo cultivation over an area of more than 5,000 acres, generating an annual income exceeding 50 million yuan [20][21]. - The industry is supported by a cooperative model that connects farmers with merchants, providing services for production, supply, and sales [21][22]. Economic Impact - The pomelo industry has significantly increased local incomes, with over 50,000 farmers in Meizhou benefiting from the industry, leading to an average annual income increase of over 10,000 yuan per person, accounting for 40% of agricultural income [31][32]. - By 2024, the total output value of the Meizhou pomelo industry is expected to exceed 8.9 billion yuan, benefiting over 100,000 farmers [33]. Technological Advancements - The industry is leveraging modern technologies such as big data and the Internet of Things for data-driven, standardized, and regulated management of pomelo cultivation [22][24]. - Companies are also focusing on deep processing of pomelo products, creating high-value items such as pomelo cakes, teas, and essential oils, thus enhancing product value [64][66]. Market Expansion - The Meizhou pomelo is gaining international recognition, with exports facilitated by trade agreements like RCEP, allowing entry into markets such as New Zealand [101][102]. - The branding and marketing efforts are being enhanced through media collaborations, aiming to build a strong reputation for Meizhou pomelo both domestically and internationally [81][100]. Future Prospects - The local government has outlined plans to develop the pomelo industry as part of a broader strategy to create modern agricultural industry clusters, with a focus on high-quality development [44][46]. - There are initiatives to integrate tourism with agriculture, such as developing themed accommodations and culinary experiences centered around pomelo, which will further diversify income sources for local farmers [108][109].

Core Insights - The article emphasizes the significance of "Meizhou Pomelo" and "Jia Ying Tea" as the representative flavors of Meizhou, highlighting their cultural and economic importance in the region [2][3]. Industry Overview - Meizhou, historically known as "Jia Ying," is located at the intersection of Guangdong, Fujian, and Jiangxi provinces, benefiting from ecological advantages such as high mountains, clouds, and selenium-rich soil, which contribute to its agricultural output [4][5]. - The region is not only a major producer of pomelos but also the largest tea-producing area in Guangdong, with a focus on promoting the "Jia Ying Tea" brand [5]. Tea Industry Development - In recent years, Meizhou has actively explored its tea industry advantages, aiming to scale up tea production and enhance quality, with a clear development path centered on "Hakka Stir-fried Green Tea" [7][8]. - As of 2024, the tea planting area in Meizhou is 360,800 acres, accounting for approximately 25% of the province's total, with a total tea production of 33,100 tons [9]. Tea Varieties and Characteristics - The article details various tea types produced in Meizhou, including: - **Hakka Stir-fried Green Tea**: Known for its rich aroma and unique flavor, recognized as a city-level intangible cultural heritage [13][15]. - **Meixian Green Tea**: A national geographical indication product with a distinct flavor profile [19][20]. - **Dapu Xiyan Tea**: A representative of Meizhou Oolong tea, characterized by its rich aroma and flavor [22][23]. - **Qingliang Mountain Tea**: Maintains traditional production methods, offering a unique taste experience [25][27]. - **Pingyuan Guoduo Tea**: Grown at high altitudes, known for its refreshing flavor [29][30]. - **Xingning Dan Cong Tea**: Celebrated for its diverse varieties and rich historical background [32][34]. - **Fengshun Matou Tea**: Combines traditional flavors with a unique cultural heritage [36][38]. - **Wuhua Tianzhu Tea**: Known for its early spring harvest and exceptional quality [40][42]. - **Jiaoling Huangkeng Tea**: Recognized for its distinctive appearance and flavor [45][46]. - **Pomelo Flower Tea**: A blend of fresh pomelo flowers and Jia Ying tea, enhancing the flavor experience [48][49].

Group 1 - Guangdong Province is focusing on creating 12 national-level advantageous characteristic industrial clusters to strengthen county-level特色经济 and pillar industries [3][4] - The "14th Five-Year Plan" period is highlighted in a press conference discussing the overall economic and social development of Guangdong Province [4][5] Group 2 - In Guangzhou, measures are being implemented to reduce losses in mechanized rice harvesting, with the second Guangdong Agricultural Sports Games scheduled for 2025 [7][9] - The collaboration between Guangdong and Guizhou provinces aims to promote rural revitalization through a new "media + east-west cooperation" model, officially launched with a strategic framework agreement [11][13][15] Group 3 - The high-quality Longan fruit from Gaozhou is recognized for its medicinal and culinary value, enhancing its reputation as a "treasure of food and medicine" [18][20][22] - The盆景 industry in Huadu District, Guangzhou, is thriving, with a rich cultural heritage and significant economic impact, as evidenced by its historical significance and recent international exposure [24][28] Group 4 - The implementation of the stable job return policy in Tianyang District is providing financial relief to companies, helping them maintain employee morale and operational stability [30][32] Group 5 - The 15th National Games of the People's Republic of China is set to open in Guangzhou on November 9, with the region preparing to showcase its vibrant spirit [36][38]

Core Insights - Meizhou pomelo has become a significant agricultural industry, with one in five pomelos in China produced in Meizhou, making it the largest pomelo production area in Guangdong and the second largest in the country [5][6][12] Industry Overview - The total planting area for Meizhou pomelo in 2024 is projected to be 649,500 acres, with an estimated total output of approximately 1,152,800 tons [7] - The entire Meizhou pomelo industry chain has achieved a production value exceeding 8.9 billion yuan, benefiting over 100,000 farming households [12][13] Economic Impact - In Meixian District, the pomelo industry has raised the average annual income of farmers to over 10,000 yuan, accounting for 40% of the agricultural population's income, and over 80% in main producing towns [13][14] - The village of Nanfeng in Yanyang Town has reported an annual income exceeding 50 million yuan from pomelo production [15] Development Strategies - The Meizhou government has implemented a "media+" strategy to enhance the industry's profile and market reach, focusing on four key areas: strict management, strong leading enterprises, expanding sales channels, and deep processing [17][18] - Strict management practices have been established to improve fruit quality, including standardized planting and lifecycle management [20][21][26] Market Expansion - Over 100 leading pomelo enterprises and more than 300 farmer cooperatives are active in Meizhou, creating a robust market structure that supports farmers [27][28] - Marketing efforts have included promotions on national media platforms and partnerships with major e-commerce and logistics companies to enhance distribution [31][32][34][35] Value Addition - Leading companies are focusing on deep processing of pomelo products, developing a range of items such as pomelo flower tea, pomelo beer, and various snacks, significantly increasing the added value of fresh fruit [36][39][40] - The establishment of pomelo parks and cultural tourism products has further diversified the economic benefits derived from the pomelo industry [41][42]

Core Viewpoint - The article highlights the booming market and brand development of Guangdong pomelo, particularly from Meizhou, emphasizing its significance in local agriculture and economy [1][4][5]. Group 1: Brand and Market Development - Meizhou is recognized as the largest pomelo production area in Guangdong, with the local pomelo being a key agricultural product that contributes to the region's economy [3][5]. - The "12221" market system has facilitated the promotion of Guangdong pomelo, leading to its recognition as a national brand [9][11]. - Various marketing strategies, including media collaborations and creative campaigns, have successfully elevated the brand visibility of Guangdong pomelo [17][54]. Group 2: Economic Impact - The pomelo industry in Meizhou has generated significant income, with over 57 million yuan from the golden pomelo alone in a single year [6]. - The overall industry value has surpassed 8.9 billion yuan, benefiting over 100,000 farmers [66]. - The average annual income increase for farmers in the Meizhou pomelo planting base is 28,800 yuan, with pomelo cultivation accounting for over 80% of their total income [66][67]. Group 3: Marketing and Promotion - The Guangdong pomelo has been featured prominently in national media, including CCTV, enhancing its recognition among consumers [20][22]. - Innovative marketing approaches, such as mobile advertising and community group purchases, have been employed to reach a wider audience [32][54]. - The pomelo has also gained international attention, with promotional events in Canada introducing it to new markets [35][43].

推动农文旅融合 多点开花丨市委 书记抓乡村振兴 （2025.10.13- 10.19）_南方+_ 南方plus 本文收录于专辑 10月13日-19 日，广东各地聚 焦高质量发展重 点任务精准发 力：韶关将"百 千万工程"作为 转型关键，坚守 粤北生态屏障定 位，积极探索生 态产品价值转化 路径；河源加快 圩镇升级与乡村 振兴示范带建 设，以农文旅融 合激活乡村活 力，夯实城乡发 展基础；梅州聚 焦乡村产业振 兴，推动农副产 品规模化品质化 发展，做大做优 特色农业品牌； 中山以全域土地 综合整治为抓 手，整合农田资 源引入新业态， 全力打造万亩级 稻田观光园区； 江门坚持以文塑 旅、以文兴城、 以文富民，推动 侨乡农文旅融合 全域提升，助力 乡村振兴与村民 增收；茂名扎实 推进综治中心规 范化建设，深化 网格化治理，提 升基层社会治理 现代化水平；清 远严守粮食安全 与防返贫底线， 传承改革精神推 进"百千万工 程"，深入开展 绿美生态建设。 韶关市委书记陈 少荣： 积极探索生态产 品价值实现路径 10月13日，韶关 市第十五届人民 代表大会第七次 会议举行第二次 全体会议，市委 书记陈少荣讲 话。他强调，要 ...

Core Viewpoint - The 2025 Guangdong Rural Singer Competition concluded its Meizhou division with a vibrant celebration of Hakka culture and music, showcasing local talent and promoting regional heritage [3][4][43]. Group 1: Competition Overview - The final event took place on the evening of August 29 at Juchong Lake, featuring 20 competing groups [3][4][5]. - The winners included Hakka Youth Group (1st place), Meizhou Pomelo Group (2nd place), and Hakka Sweet Cake (3rd place), receiving cash prizes of 6,000, 4,000, and 3,000 yuan respectively [8][9][57]. Group 2: Winning Performances - The champion, Hakka Youth Group, performed "Rock On, Mountain Song," blending traditional Hakka melodies with modern pop elements, aiming to resonate with younger audiences [12][14][15]. - The second-place Meizhou Pomelo Group presented an original song titled "Meizhou Pomelo," which vividly depicted the region's natural beauty and cultural heritage [19][20][28]. - The third-place Hakka Sweet Cake performed a newly adapted Hakka love song "One Tree Cannot Bloom Two Flowers," expressing themes of love and commitment, fitting for the romantic occasion of Qixi Festival [31][32][34]. Group 3: Event Significance - The competition was organized by various local government and cultural organizations, highlighting the importance of cultural promotion and community engagement in the region [47][48]. - The event not only celebrated musical talent but also served as a platform for cultural exchange and the preservation of Hakka traditions [15][26].