消费场景化
Search documents
封关后首个春节——海口机场免税客流高峰下的消费新动向
Sou Hu Cai Jing· 2026-02-16 12:50
海南自贸港封关运作后的首个春节黄金周,不仅是旅游消费的旺季,更成为观察新政策环境下市场真实脉动的关键窗口。作为离岛旅客的必经之地,cdf海 口美兰机场免税店在春节前完成总计3722平方米的升级改造、并一次性迎来27家全新店铺开业,迎来了一场高强度的运营"压力测试"。在春运期间极端客流 高峰之下,旅客的免税消费行为正呈现出从"政策驱动"向"习惯驱动"、从"个人囤货"向"礼赠社交"的深刻演变。 "极速购物"窗口效率凸显,消费渐成"习惯性动作" 春节期间的机场值机大厅与安检口前,人流如织。与以往不同的是,大量旅客在手握登机牌后,会目标明确地快步走向免税购物区。尤其是在航班起飞前2 小时内的"黄金购物窗口",消费效率成为亮点。 "给我拿这个精华套装,还有那瓶香水,直接打包。"一位准备飞往北京的王先生仅用不到五分钟便完成了购物。他表示,自己每年离岛都在这里买些礼 物,"流程很熟了,价格有优势,提货也方便,算是个固定节目。"像王先生这样将免税购物内化为离岛流程"习惯性动作"的旅客不在少数。店内工作人员反 映,今年春节反复询问提货政策、额度等基础问题的旅客明显减少,更多咨询集中在商品比较和推荐上。政策的顺畅"隐身",标志着 ...
园博园水上灯会营造“灯会+”新场景 激活重庆春节消费新动能
Xin Lang Cai Jing· 2026-02-09 17:12
日的网站 1 25 1 有序入园 游人如织 半个月前,一家名为"园博食速"的餐厅入驻重庆园博园巴渝园。1月31日,随着2026年重庆市新春灯会——"禧欢霓"园博园大型水上灯会正式亮灯,这家新 店的销售额不断攀升。2月8日,记者获悉,该店正在紧锣密鼓备战春节园博园水上灯会旺季来临。 持续释放其价值 可从三方面入手 今年市政府工作报告提出2026年11项主要工作中,第一项就是"多措并举扩大内需",鼓励消费,鼓励投资。重庆第四批学术带头人后备人选、重庆行政学院 副教授伏虎说,这体现了重庆对当前经济形势的精准把握和对长远发展动能的战略布局。政府工作报告中鼓励结合山城特色打造消费新场景,如发展夜经 济、提升文旅体验等,有助于从单纯的价格补贴转向营造可持续的消费生态,激发更深层的消费意愿。 园博园管理处为了提升游客服务质量和游客满意度,通过"园博食速"专门打造便捷实惠套餐,填补了快餐的空白;让游客进入园博园逛灯会,可以舒适解决 就餐问题。"园博食速"只是园博园水上灯会打造文化新IP、通过"灯会+"新场景助力重庆新春消费市场的缩影,我市多位经济专家就本次灯会对提升城市形 象、拉动消费的积极作用进行了全景式解读。 灯会通过三 ...
广东396家商户登上“必吃榜”位列全国第一
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-08 08:48
Core Insights - The article emphasizes that food is a vital representation of a city, with the "City Food Card" becoming a new driving force for local consumption as the public embarks on a "taste-seeking journey" [1] Group 1: Award Ceremony and Restaurant Statistics - The 2025 "Must-Eat List" award ceremony covered Guangdong, Hainan, and Fujian provinces, featuring 551 restaurants, with over 70% being local eateries and more than 30% being over 10 years old [1] - A total of 3,091 restaurants from 144 cities and regions made it to the list, with Yangjiang and Jieyang in Guangdong making their debut [1] Group 2: Consumer Experience and Trends - Local eateries are focusing on enhancing consumer experience, with a notable increase in traffic expected after being listed, projected to rise by 30%-40% during the summer [2] - In Guangdong, 396 merchants were listed, making it the province with the highest number of listed restaurants, with over 70% being local eateries and nearly 35% being over 10 years old [2] Group 3: Scene-based Consumption - There is a clear trend towards scene-based consumption in the restaurant industry, with higher order growth in parks, scenic spots, hotels, and shopping malls, while residential areas see stable or declining consumption [4] - The "Must-Eat List" reflects a growing diversity in local culinary culture, with nearly 60% of the listed merchants being city-specific, showing a year-on-year growth of nearly 30% [5] Group 4: Marketing and Future Initiatives - Dazhong Dianping plans to launch the third "Must-Eat Festival" in July, investing significant marketing resources to stimulate consumption in all listed cities, with additional award ceremonies planned in Shenyang, Chongqing, and Xi'an [5]