品牌形象与股价关联

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始祖鸟“炸山”引众怒!安踏股价一天蒸发77亿
Guo Ji Jin Rong Bao· 2025-09-22 07:29
Core Viewpoint - Anta Sports' stock price has declined significantly, influenced by the controversy surrounding its brand Arc'teryx's fireworks event in the Himalayas, leading to a market capitalization loss of 7.72 billion HKD [1][2][3] Company Performance - Anta Sports reported a revenue of 38.544 billion CNY for the first half of the year, representing a year-on-year growth of 14.3%, while the net profit attributable to shareholders decreased by 8.9% to 7.031 billion CNY [6] - Amer Sports, which is owned by Anta, achieved a revenue of 2.709 billion USD in the first half of the year, a year-on-year increase of 23.46%, with a net profit of 153 million USD [4][5] Market Reaction - On September 22, Anta Sports' stock opened at 92.35 HKD and fluctuated, reaching a low of 89.75 HKD, ultimately closing down 2.84% at 94.05 HKD, resulting in a total market value of 264.018 billion HKD [1][2] - The controversy surrounding the fireworks event has led to negative public sentiment, which has further impacted the stock performance of Anta Sports [3][4] Brand Strategy - Arc'teryx plans to continue its store expansion strategy, with a net addition of approximately 25 stores globally by 2025, focusing on North America while optimizing its store network in the Greater China region [5][6] - The brand aims to enhance its presence in high-quality and high-efficiency locations, despite a net closure of some historical partnership stores in the Greater China area this year [6]
始祖鸟烟花秀陷争议,安踏股价跌超4%,市值蒸发125亿港元
Bei Jing Ri Bao Ke Hu Duan· 2025-09-22 02:55
9月21日,蔡国强工作室和始祖鸟分别发表声明致歉。"云端珠峰"微信公众号发布情况通报指出,日喀 则市委、市政府高度重视,已成立调查组第一时间赶赴现场核查,后续将根据核查结果依法依规处理。 转自:北京日报客户端 9月22日,安踏体育(02020.HK)跌4.60%报92.35港元/股,总市值蒸发125亿港元。 9月19日,户外品牌始祖鸟与艺术家蔡国强联合在西藏喜马拉雅山脉点燃大型烟花《升龙》。网友指责 上述活动欠缺考虑,无视喜马拉雅山脉环境。 据公开资料,始祖鸟为安踏旗下品牌。 来源:智通财经 ...