2026年元旦假期是海南全岛封关后迎来的首个小长假。三亚中免免税城人头攒动，加拿大鹅、始祖鸟、 lululemon门店人气较旺，始祖鸟甚至需要在门口排队、限流入场。 每经记者｜丁舟洋 王帆 每经编辑｜王帆 在三亚近30℃的高温下，原价1万元出头的加拿大鹅羽绒服颇受欢迎，免税后叠加优惠只需6900元。而 据始祖鸟店员介绍："店内所有产品都免13%的税，相当于打了八七折，我们这家店是全国最便宜的始 祖鸟门店。" ...

安踏似乎也成为了这样的中年人。 三十多年风雨兼程，安踏从晋江起步，靠着一股爱拼才会赢的狠劲，一路逆袭成全球体育圈的豪门贵公 子。谁能想到，如今手握一堆国际大牌的安踏，早年竟是个不折不扣的"小镇做题家"。 但丁在《神曲》中曾写道："我在人生旅程的半途醒转，发觉置身于一个黑森林里面，林中正确的道路 消失中断。" 多年后，心理学家埃里奥特·杰奎斯（Elliott Jaques）将这份对人生中途的迷茫具象化，提出了"中年危 机"的概念。 人在走过热烈张扬的青年岁月后，步入中年往往会陷入一种莫名的停滞与失衡，一边是对过往人生的复 盘与叩问，一边是对未来前路的迷茫与彷徨。 2009年，安踏大胆拿下FILA中国区运营权，彼时没人看好这个濒临退出中国市场的意大利品牌，可安 踏却硬生生将其盘活；随后，韩国户外品牌可隆、德国户外品牌狼爪相继被纳入麾下；2019年，安踏更 是甩出约360亿人民币的高价，将芬兰亚玛芬体育收入囊中，一举将始祖鸟、萨洛蒙这些顶流品牌收至 麾下，搭建起一个覆盖专业体育、时尚运动、高端户外的品牌矩阵。 靠着这套组合拳，安踏完成了华丽蜕变，逆袭成为全球第三大体育用品集团、首个跻身全球体育巨头行 列的中国品牌。 ...

Group 1: Acquisition Details - Sequoia China has finalized the acquisition of a controlling stake in Golden Goose Group, with Temasek and its wholly-owned asset management company participating as minority shareholders [1] - The previous shareholders, Permira, will retain a minority stake in Golden Goose [1] - The acquisition is expected to accelerate Golden Goose's global expansion [1] Group 2: Company Background - Golden Goose was founded in 2000 and is described as a global emerging fashion brand that blends luxury, lifestyle aesthetics, and sports style [2] - The brand is headquartered in Venice, Italy, and was co-founded by designers Alessandro Gallo and Francesca Rinaldo [2] - The iconic Super-Star sneaker, launched in 2007, features a distinctive star pattern and a worn-out look, earning it the nickname "little dirty shoes" in the fashion community [2] Group 3: Financial Performance - For the latest fiscal quarter ending September 30, Golden Goose reported a 13% year-over-year increase in net revenue to €517 million [4] - The EMEA and APAC markets grew by 15%, while the Americas market grew by 10% [4] - Direct-to-consumer (DTC) net revenue increased by 21%, accounting for 79% of total net revenue [4] Group 4: Strategic Initiatives - CEO Silvio Campara highlighted the brand's unique store expansion and collaborations with influential endorsers to reshape the Super-Star series [5] - Golden Goose has attracted over 2 million members in its Dreamers community and operates 227 direct stores globally [5] - The brand aims to enhance co-creation and deepen connections with its growing community [5] Group 5: Market Context - The luxury market is experiencing fluctuations, with LVMH reporting a 4% decline in total revenue for Q3, while Gucci's parent company Kering saw a 10% drop [6] - In contrast, brands like Arc'teryx have shown significant growth, with a 25.9% revenue increase in the first three quarters of the year [7] - The high-end consumer market is shifting, with consumers opting for brands like Arc'teryx and Golden Goose over traditional luxury brands [8] Group 6: Investment Outlook - Sequoia China's investment in Golden Goose reflects confidence in the growth of the consumer market [10] - The collaboration with Temasek, which has experience in investing in luxury brands, may address operational challenges for Golden Goose [9]

------------------------------- 12月19日，安踏接入淘宝闪购，全国超1000家门店支持线上下单、附近门店极速配送，覆盖174 个城市。 然而繁荣背后， 品牌管理警报正在安踏体育(2020.HK)拉响。 关注资本市场、金融市场、新经济发展和商业创新 作者： 于婞 来源： 野马财经 以下文章来源于野马财经 ，作者野马财经 野马财经 . 就在不久前，斐乐门店员工将顾客备注为"买双鞋子都嫌贵"的截图流出，迫使品牌方紧急发布致歉 公告。再往前推，始祖鸟因在喜马拉雅山脉海拔5500米处举办"升龙"烟花秀，被 环保人士谴责 为" 炸山"行为，品牌形象遭受重创。 值得关注的是，这两次舆论危机的中心都是安踏通过收购获得的品牌。作为中国首个营收突破千亿 的体育用品集团，安踏的"收购—整合—扩张"模式正面临严峻考验。 截至12月19日，安踏体育报收81.5港元/股，总市值2279亿港元（约合人民币2062亿元）。 01 从斐乐"傲慢标签" 到始祖鸟"炸山" 斐乐会员标签事件发生在2025年11月末。郑州正弘城斐乐儿童门店一位店员在为顾客添加会员信 息时，公然标注"买双鞋子都嫌贵"，并将截图误发至拥 ...

以下文章来源于21Style ，作者贺泓源 21Style . 权威、独家、深度，先一步看到消费未来！ 视觉 | 顾芗 安踏集团对于Jack Wolfskin（狼爪）的改造正在拉开帷幕。 2025年12月2日，狼爪发布闭店通知，宣布因公司运营策略调整，其小红书旗舰店预计于2025年12月31 日正式结束运营。"自本公告发布之日起，我们将进入运营收尾阶段，店铺将逐步停止销售功能，但您 的权益仍将得到全面保障。"狼爪在公告中称。 据界面新闻报道称，狼爪小红书店铺之前由合作经销商代运营，由于品牌运营策略调整，与目前代运营 公司到年底会结束合作，因此需要闭店重新调整。 对于狼爪关闭小红书旗舰店一事，安踏集团向21世纪经济报道记者的回应是，以前述闭店通知为准。 4月10日，安踏集团宣布，以全资收购起源于德国的户外服饰、鞋履及装备专业品牌狼爪，基础对价为 现金2.9亿美元。 6月18日，安踏集团宣布，姚剑成为狼爪品牌掌舵人。 "改造"狼爪 需要注意的是，安踏"改造"狼爪是循序渐进的。 "狼爪定位大众户外运动，与集团现有的高端户外品牌群形成差异化的品牌定位。多品牌战略为应对全 球化的不确定性提供了坚实的发展基础。"4月，在 ...

2025年12月2日，狼爪发布闭店通知，宣布因公司运营策略调整，其小红书旗舰店预计于2025年12月31日正式结束运营。"自本 公告发布之日起，我们将进入运营收尾阶段，店铺将逐步停止销售功能，但您的权益仍将得到全面保障。"狼爪在公告中称。 据智通财经报道称，狼爪小红书店铺之前由合作经销商代运营，由于品牌运营策略调整，与目前代运营公司到年底会结束合 作，因此需要闭店重新调整。 对于狼爪关闭小红书旗舰店一事，安踏集团向21世纪经济报道记者的回应是，以前述闭店通知为准。 4月10日，安踏集团宣布，以全资收购起源于德国的户外服饰、鞋履及装备专业品牌狼爪，基础对价为现金2.9亿美元。 6月18日，安踏集团宣布，姚剑成为狼爪品牌掌舵人。 21世纪经济报道记者贺泓源 安踏集团对于Jack Wolfskin(狼爪)的改造正在拉开帷幕。 "改造"狼爪 选择姚剑接手狼爪，可见安踏集团对该品牌寄予厚望。 2025年8月，丁世忠在公开信中再度力挺狼爪。"我们已组建联合管理团队，今年内将制定3-5年的复兴计划，围绕其核心价值重 塑产品与品牌体系。"他称。 客观上，狼爪在国内有过相对辉煌期。该品牌成立于1981年，总部在德国伊德斯坦因( ...

安踏集团对于Jack Wolfskin（狼爪）的改造正在拉开帷幕。 2025年12月2日，狼爪发布闭店通知，宣布因公司运营策略调整，其小红书旗舰店预计于2025年12月31日正式结束运营。"自本 公告发布之日起，我们将进入运营收尾阶段，店铺将逐步停止销售功能，但您的权益仍将得到全面保障。"狼爪在公告中称。 据智通财经报道称，狼爪小红书店铺之前由合作经销商代运营，由于品牌运营策略调整，与目前代运营公司到年底会结束合 作，因此需要闭店重新调整。 对于狼爪关闭小红书旗舰店一事，安踏集团向21世纪经济报道记者的回应是，以前述闭店通知为准。 4月10日，安踏集团宣布，以全资收购起源于德国的户外服饰、鞋履及装备专业品牌狼爪，基础对价为现金2.9亿美元。 6月18日，安踏集团宣布，姚剑成为狼爪品牌掌舵人。 "改造"狼爪 需要注意的是，安踏"改造"狼爪是循序渐进的。 "狼爪定位大众户外运动，与集团现有的高端户外品牌群形成差异化的品牌定位。多品牌战略为应对全球化的不确定性提供了坚 实的发展基础。"4月，在宣布收购之际，安踏集团董事局主席丁世忠表示。 随着交易推进，对狼爪的改造步入落实阶段。 6月18日，安踏集团宣布，任命姚剑为 ...

Group 1: Amer Sports Performance - Amer Sports reported a strong Q3 performance with a 30% year-on-year revenue growth and a 22% increase in operating profit, exceeding market expectations [1] - All four major regional markets achieved double-digit revenue growth, with the Greater China region seeing a remarkable 47% increase [1] - Amer has raised its full-year revenue growth forecast for 2025 from 20%-21% to 23%-24%, reflecting its effective global multi-brand operational capabilities [1] Group 2: Anta Brand Outlook - The market has adjusted its expectations for Anta's main brand revenue growth, leading to a decline in stock price since August [2] - Revenue growth for Anta's main brand has decreased from high single digits in Q1 to low single digits in Q2 and Q3, prompting downward revisions of annual revenue forecasts [2] - Despite short-term pressures due to overall consumer sluggishness and adjustments in offline channels and e-commerce teams, improvements in the main brand's performance are anticipated starting in 2026 [2] Group 3: Fila and Other Brands - Fila has shown robust growth, ranking first in Tmall's sports and outdoor sales, while Descente and KOLON are expected to continue their high growth momentum [3] - The recent Double Eleven sales event indicated strong performance for Fila, Descente, and KOLON, with Fila projected to achieve mid-single-digit growth for the year [3] - Earnings forecasts have been adjusted, with expected earnings per share for 2025-2027 being 4.69, 5.29, and 6.02 RMB respectively, and a target price of 112.89 HKD based on a 22x PE valuation for 2025 [3]

Investment Rating - The investment rating for the industry is "Outperform the Market" [1][4]. Core Views - The report indicates that Amer Sports has shown strong performance in Q3 2025, with revenue and profit exceeding previous guidance and Bloomberg consensus expectations. The growth is driven by the Salomon brand, DTC channels, and strong performance in Greater China and the Asia-Pacific region. Management has raised the full-year revenue, profit margin, and EPS guidance [2][3][34]. Summary by Sections Financial Performance - For Q3 2025, Amer Sports reported a revenue increase of 30% year-on-year to $1.756 billion, with adjusted net profit rising 161% to $185 million. The adjusted gross margin improved by 2.4 percentage points to 57.9%, and the adjusted operating margin increased by 1.3 percentage points to 15.7%, surpassing Bloomberg consensus expectations [2][7][8]. - Revenue growth was driven by all three business segments, with Technical Apparel up 31%, Outdoor Performance up 36%, and Ball & Racquet up 16%. The Greater China region saw a revenue increase of 47% [2][18]. Management Guidance - Management has raised the full-year revenue growth forecast to 23-24%, with an expected contribution of 100 basis points from exchange rates. The adjusted gross margin is now projected to be around 58%, and the adjusted operating margin is expected to be between 12.5% and 12.7% [32][33]. Business Segment Performance - Technical Apparel: Revenue increased by 31% (fixed exchange rate +32%), driven by strong performance in all regions and channels, particularly in women's products [15]. - Outdoor Performance: Revenue grew by 36% (fixed exchange rate +32%), with significant contributions from footwear and apparel. The DTC channel saw a 67% increase [16]. - Ball & Racquet: Revenue rose by 16% (fixed exchange rate +16%), primarily driven by strong sales in apparel and the tennis segment [17]. Regional Performance - Revenue growth by region: Greater China +47%, Asia-Pacific +54%, North America +12%, and EMEA +23%. All business lines performed well across these regions [18]. Channel Performance - DTC channel revenue increased by 51% to $720 million, accounting for 41% of total revenue, while wholesale revenue grew by 18% [18].

Group 1: Company Performance - Amer Sports, the parent company of Arc'teryx, reported a 30% year-on-year revenue increase to $1.756 billion for Q3 2025 [1] - Adjusted net profit surged by 161% to $185 million, with earnings per share doubling to $0.33, exceeding expectations by $0.08 [1] - The adjusted gross margin expanded by 240 basis points to 57.9%, indicating improved profitability [1] Group 2: Market Outlook - The company raised its full-year revenue growth forecast to 23%-24%, up from the initial guidance of 20%-21% [1] - The new revenue outlook corresponds to an expected range of $6.37 billion to $6.42 billion, slightly above the market's prior estimate of $6.39 billion [1] - The strong performance in the Greater China region is highlighted as a key growth driver [1] Group 3: Industry Trends - The outdoor sports industry is experiencing intensified competition, and Amer Sports' strong results may lead to shifts in industry dynamics [1] - The unexpected positive data is likely to attract investor attention, potentially driving stock prices higher [1] - The sustainability of this performance will be crucial for long-term market trends [1]