作者 | 王小娟 编辑 | 黄昱 在始祖鸟身上尝到户外的甜头之后，安踏还想将这种成功复制到更多品牌上。 6月18日，安踏集团宣布任命姚剑为旗下新收购的德国户外品牌JACK WOLFSKIN（狼爪）全球总裁，负责全球业务运营，直接向安踏集团董事局主席丁世 忠汇报，任命于7月1日生效。 这位曾将始祖鸟等品牌打造成"中产标配"的操盘手，离开亚玛芬体育大中华区总裁职位，转而执掌一个年收入不足30亿元但潜力巨大的大众户外品牌，背后 是安踏对户外市场全价格带覆盖的战略野心。 在收购的狼爪归位之后，安踏在户外赛道的大众、中高端、高端专业方面均有品牌布局，形成了完整的户外品牌矩阵。这也意味着，安踏打算借着中国户外 赛道向上的东风，再向上一跃，缩小与耐克、阿迪达斯的差距。 值得一提的是，此次换帅距离安踏5月31日完成狼爪收购交割仅过去18天，速度之快凸显了安踏整合效率之高。接下来，就看这个已经在国内过气的品牌， 能不能在安踏的运营之下点石成金了。 而2023年初徐阳调回安踏主品牌，始祖鸟也划归到姚剑一并管理，始祖鸟也继续保持向上的势头。 在品牌的高端化塑造与渠道的扩张方面，姚剑也做了不少工作。其中，在上海南京西路打造的"博物馆 ...

21世纪经济报道记者贺泓源、实习生谭伊亭报道 在美国关税政策压力下，涨价正成为运动巨头们的选择。 近日，耐克宣布，其将在下个月开始在美国市场提高部分产品的价格。具体来看，定价100至150美元的 运动鞋最大涨幅5美元；150美元以上运动鞋最大涨幅10美元。100美元以下产品、儿童用品、畅销的"空 军一号"运动鞋等不在涨价之列。 近乎同期，始祖鸟母公司亚玛芬的高管也在业绩会上表态，若税率升至更高水平，预计全年EPS影响 0.05美元，对应约100个基点利润率压力。应对措施包括提价、供应商谈判、供应链调整等。前述措施 均可抵消大部分关税影响。 始祖鸟还表示，该公司美国收入占比 26%（其中中国采购商品占8%，越南采购占 8%，其他亚洲地区占 6%，欧洲占3%）。若当前税率维持，预计对全年利润表影响可忽略不计。 眼下，亚玛芬销售继续狂奔。 在一季度，该公司收入同比增长23%至14.73亿美元；调整后净利润1.48亿美元，相较去年同期0.39亿美 元大幅提升。 背后有着始祖鸟的带动。一季度，始祖鸟所在的Technical Apparel 业务收入同比28.4%至6.64亿美元。其 中始祖鸟 DTC渠道销售同比增长31 ...

Investment Rating - The report recommends a "Buy" rating for several key companies in the textile and apparel sector, including Anta Sports, Steady Medical, and Bosideng, among others [12][36][37]. Core Insights - Amer Sports reported a strong performance in Q1 2025, with revenue growth of 23% year-on-year to $1.473 billion, driven by significant growth in the Asia-Pacific region [1][17]. - The Technical Apparel segment, led by the Arc'teryx brand, saw a revenue increase of 28% to $664 million in Q1 2025, with a notable profit margin improvement [2][21]. - The Outdoor Performance segment, centered around the Salomon brand, achieved a 25% revenue growth to $502 million, benefiting from new store openings and strong direct-to-consumer (DTC) sales [3][26]. - The Ball & Racquet segment, featuring Wilson, experienced a 12% revenue increase to $306 million, with a long-term growth forecast of low to mid-single digits [4][29]. - The report highlights the resilience of the sportswear sector, projecting a revenue growth of 15% to 17% for Amer Sports in 2025, with specific segments expected to outperform [1][17]. Summary by Sections Amer Sports Performance - Q1 2025 revenue increased by 23% to $1.473 billion, with regional growth of +12% in the Americas, +43% in Greater China, +12% in EMEA, and +49% in Asia-Pacific [1][17]. - Adjusted gross margin improved by 3.3 percentage points to 58%, and adjusted operating profit margin rose by 4.9 percentage points to 15.8% [1][17]. - Net profit for Q1 2025 was $135 million, a significant increase from $5 million in Q1 2024 [1][17]. Technical Apparel - Revenue for the Technical Apparel segment grew by 28% to $664 million in Q1 2025, with an adjusted operating profit margin of 23.8% [2][21]. - Direct-to-consumer sales increased by 31%, while wholesale revenue grew by 22% [2][21]. - The Asia-Pacific region led growth, followed by Greater China [2][21]. Outdoor Performance - The Outdoor Performance segment's revenue rose by 25% to $502 million, with an adjusted operating profit margin of 14.7% [3][26]. - DTC sales surged by 68%, driven by new store openings in Greater China and Asia-Pacific [3][26]. - The Americas region's performance was stable, primarily due to the divestiture of the Enve business [3][26]. Ball & Racquet - Revenue for the Ball & Racquet segment increased by 12% to $306 million, with an adjusted operating profit margin of 6.6% [4][29]. - The growth was supported by strong sales in racquets, golf products, and apparel [4][29]. - Long-term revenue growth is expected to be low to mid-single digits [4][29]. Industry Outlook - The report emphasizes the importance of focusing on companies with strong fundamentals and quality brands, anticipating performance recovery and valuation improvement in 2025 [5][34]. - The sportswear sector is expected to benefit from government policy support and increased participation in sports activities [5][34].

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative stock price return of over 20% within the next six months [10]. Core Insights - The company reported strong Q1 FY25 results with revenue of $1.5 billion, a year-on-year increase of 26% (at constant currency), and adjusted net income of $150 million, up 196% year-on-year [1]. - The company has raised its full-year guidance for FY25, projecting revenue growth of 15-17% year-on-year and adjusted EPS of $0.67-$0.72 [3][4]. - The outdoor performance segment showed significant improvement, with the Greater China region leading growth at 43% year-on-year [2]. Summary by Sections Financial Performance - Q1 FY25 revenue reached $1.5 billion, with an adjusted gross margin of 58% (up 3 percentage points year-on-year) and adjusted operating profit margin (OPM) of 16% (up 5 percentage points year-on-year) [1]. - Adjusted net income for Q1 was $150 million, translating to a diluted EPS of $0.27 [1]. Segment Performance - By category, technical apparel revenue was $700 million (up 32% year-on-year), outdoor revenue was $500 million (up 29% year-on-year), and racquet sports revenue was $300 million (up 13% year-on-year) [2]. - By region, revenue in the Americas grew by 12%, Greater China by 43%, EMEA by 12%, and Asia-Pacific by 49% [2]. Guidance and Projections - The company has adjusted its FY24-26 revenue forecasts to $6 billion, $6.9 billion, and $7.9 billion respectively, up from previous estimates of $5.2 billion, $6 billion, and $6.9 billion [4]. - Adjusted net income projections for FY24-26 are now $380 million, $510 million, and $630 million, respectively [4].

Core Viewpoint - Topsports, China's largest sports footwear and apparel retailer, reported a revenue of 27 billion yuan and a net profit of 1.28 billion yuan for the fiscal year ending February 28, 2025, while expanding its brand partnerships to over 20 [2][4]. Group 1: Financial Performance - Topsports achieved a revenue of 27 billion yuan and a net profit of 1.28 billion yuan for the fiscal year 2024/25 [2]. - Amer Sports, the parent company of Arc'teryx, reported a 23% year-on-year revenue increase to 1.473 billion USD for Q1 of fiscal year 2025, with a net profit rising from 50 million USD to 135 million USD [10][13]. - Canada Goose reported a revenue increase of 1.1% to 1.3484 billion USD for the fiscal year, with a net profit of 94.8 million USD [14][16]. - Birkenstock's revenue grew by 19% to 574 million euros in Q2 of fiscal year 2025, with a net profit increase of 47% to 105 million euros [19][21]. Group 2: Market Strategy and Expansion - Topsports is focusing on high-end outdoor brands, having established exclusive partnerships with Norrøna and Soar to enhance its premium segment [2][7]. - The company is reducing its store count from 6,144 to 5,020, concentrating on flagship stores and specialized brand upgrades to improve customer experience [4]. - Topsports operates approximately 2,300 mini-program stores and over 500 live-streaming accounts, with direct online sales accounting for 30%-40% of total direct sales [5]. - Amer Sports is leveraging its strong operational platform in the Greater China region to drive growth, with a 43% revenue increase in this market [13]. Group 3: Consumer Engagement and Trends - Topsports is innovating in-store experiences with immersive retail spaces, including various concept stores that blend urban culture and sports lifestyle [4]. - The company released a white paper analyzing the sports consumption trends among young consumers, providing valuable insights for the industry [9]. - Canada Goose's marketing strategies, including immersive brand exhibitions, have effectively enhanced brand visibility and retail vitality in the Chinese market [14][16].

证券研究报告 | 2025年05月22日 纺织服装海外跟踪系列五十九 亚玛芬一季度收入盈利均超彭博一致预期，管理层上调全年指引 |  行业研究·行业快评 | | |  纺织服饰 |  投资评级：优于大市（维持） | | --- | --- | --- | --- | --- | | 证券分析师： | 丁诗洁 | 0755-81981391 | dingshijie@guosen.com.cn | 执证编码：S0980520040004 | | 证券分析师： | 刘佳琪 | 010-88005446 | liujiaqi@guosen.com.cn | 执证编码：S0980523070003 | 事项： 公司公告：2025年5月20日，亚玛芬体育（Amer Sports）披露截至2025年3月31日的2025财年第一季度业 绩：收入同比增长23%至14.73亿美元，调整后净利润为1.48亿美元，相较去年同期0.39亿美元大幅提升。 国信纺服观点：1）业绩和指引核心观点：业绩全面好于此前指引和彭博一致预期，各业务、渠道、地 区均双位数增长且超彭博一致预期，管理层上调全年收入及 EPS 指引，关税风险可控。2 ...

欧盟、日本都准备对小包裹收税，Shein、Temu 们的压力更大了。 据媒体报道，欧盟计划取消价值低于 150 欧元（约 170 美元）的小包裹免税政策，去年欧盟市场大 约有 46 亿件这样的包裹，其中超过 90% 来自中国。这些包裹经由亚马逊、Shein、Temu 等跨境电 商平台卖到欧洲。直接寄给消费者的小包裹将被征收 2 欧元的税，发到欧洲本地仓库的包裹将被征 税 0.5 欧元。 日本也有同样计划，此前价值低于 1 万日元（约合 495.56 人民币）的进口商品免征关税和消费 税，2026 年详细税收新政出来后，这样的免费政策可能被取消。 Temu、Shein 等中国跨境电商平台原本准备准备从美国之外的市场找到更多增量，上个月两家都增 加了在欧洲的线上广告投放。这可能是为了弥补美国市场的影响：5 月 2 日起，所有寄往美国价值 不超过 800 美元的包裹都要被征税。但现在美国之外的市场压力也更大了。 百度一季度营收同比增长 7%，AI 相关收入增速超过 100%。 百度 2025 年一季度核心营收（不含爱奇艺）达 255 亿元，同比增长 7%，净利润同比增长 48% 至 76.3 亿元。管理层在电话会上 ...

5月20日,亚玛芬体育(Amer Sports) Salmon等核心品牌的驱动下，营收、利润均实现双位数 3月31日，亚玛芬全球营收同比增长23%(固定汇率计算增长26%)，达14.73亿美元，高于市场预期的13.8亿美元；净利润录得1.35亿美元，而前一年同期 CONSOLIDATED STATEMENTS OF INC( For the Three Months Ended March 31, 2 (Unaudited) In millions (except for earnings per share information) Revenue Cost of goods sold Gross profit Interest expense Selling, general and administrative expenses Foreign currency exchange gains/(losses), net & other finance costs Impairment losses Other operating income Operating profit Net income Ne ...

Core Viewpoint - Amer Sports reported strong Q1 2025 results, with revenue of $1.473 billion, a 23% year-over-year increase, and operating profit growth of 97% to $214 million, indicating robust market performance and growth momentum [1][4]. Group 1: Financial Performance - Q1 revenue reached $1.473 billion, up 23% year-over-year (26% growth at constant currency) [1] - Operating profit increased by 97% to $214 million, while adjusted operating profit rose by 79% to $232 million [1] - The company raised its full-year revenue growth forecast to 15%-17% and adjusted earnings per share expectations to $0.67-$0.72 [4] Group 2: Business Segments - The outdoor functional apparel segment, led by Arc'teryx, saw a revenue increase of 28% to $664 million [1] - The mountain outdoor apparel and equipment segment, driven by Salomon footwear expansion, grew by 25% to $502 million [2] - The racquet sports segment, through Wilson's strategic initiatives, achieved a revenue of $306 million, a 12% increase [2] Group 3: Regional Performance - Revenue in the Greater China region surged by 43% to $446 million, with Salomon adding 22 new stores [3] - The Asia-Pacific region reported a 49% revenue increase to $157 million [3] - EMEA region revenue grew by 12% to $405 million, while the Americas achieved $465 million in revenue [3] Group 4: Strategic Insights - The company emphasizes the effectiveness of its direct-to-consumer strategy, with DTC revenue in the outdoor functional apparel segment growing by 19% [1] - Strategic positioning and brand differentiation are highlighted as key factors for sustained growth across various market segments [2] - The CFO noted the company's ability to navigate macroeconomic uncertainties, including tariff adjustments, through a diversified global presence and strong pricing power [4]

以下文章来源于小马宋 ，作者小马宋 新消费导读 解读千亿安踏。 作者 ： 小马宋 编辑：竺天 审核： Single 来源： 小马宋 世界上大部分的变化，好像都是悄悄发生的，但是帷幕解开的时候会突然给你一个惊喜。 比如从过去几年，各个宣传渠道对芯片制造难度的分析上看，大家可能会很悲观，也很难相信华为会绕开美国的芯片制裁。 但是变化就那么慢慢地发生了。 就像突然有一天华为告诉你，它解决了芯片的问题。 在deepseek这件事上，大众有同样的感受。因为就在仅仅半年前，我见到过的AI领域的专业人士（包括投资人，从业者）还都觉得中美在这 个领域有特别大的差距。 小马宋 . 小马宋战略营销咨询公司创始人，罗辑思维首席营销顾问。咨询过的品牌有：元气森林，瑞幸，得到，云耕物作，babycare，半天妖，爸爸糖，南城香，云 海肴，古茗，熊猫不走，隅田川咖啡，食族人，甜啦啦，遇见小面，一只酸奶牛，苏阁鲜茶等。 这是新消费智库第 2 6 2 1 期文章 更不用说GPT出来的时候，国内各个大模型产品遭遇的群嘲。 故事的另一个版本，今天发生在体育领域。 2025年3月19日，安踏体育发布了2024年财报，全年收入同比增长13.6%，达 ...