Core Viewpoint - The article discusses the challenges brands face in maintaining price control and combating online infringement as e-commerce platforms expand, highlighting the need for effective strategies and tools to identify and address these issues [1]. Group 1: Identifying Online Infringement - Price gap scanning involves inputting official pricing into a crawler script that continuously monitors store prices, flagging any links below a set threshold [1]. - Image pixel verification compares high-resolution images from flagship stores with those from suspicious shops, automatically alerting for discrepancies such as logo misalignment or color distortion [1]. - Batch number tracing matches registered product details with corresponding batch numbers, revealing missing or counterfeit information in infringement links [1]. Group 2: Steps for Price Control and Rights Protection - Evidence solidification requires logging into the platform's intellectual property protection system to upload necessary documents, generating timestamps to prevent evidence loss [2]. - Online complaints can be filed through designated channels for trademark infringement or counterfeit reporting, with platforms required to review and take action within a legal timeframe [2]. - Follow-up on results involves scanning the same store after receiving processing receipts, allowing for additional complaints and escalated penalties if violations persist [2]. Group 3: Role of Third-Party Price Control Companies - Comprehensive radar monitoring deploys price tracking across platforms, capturing promotional prices and alerts for any that fall below brand thresholds, accompanied by visual reports [4]. - Source reverse tracking identifies unauthorized distributors through purchase verification and logistics analysis, helping brands cut off upstream supply [5]. - Legal closure involves third-party legal teams managing the entire process from evidence collection to litigation, significantly reducing case durations and enhancing enforcement efficiency [6]. Group 4: Conclusion - Brands must implement tailored measures for online price control to effectively protect their interests and brand reputation [7].