乱价销售的危害远超想象。某国产彩妆品牌曾因代购低价倾销，半年内线下专柜客流量下降30%，不少经销商因利润缩水选择解约。更 严重的是，低价产品往往伴随假货风险，某母婴品牌查获的仿冒纸尿裤，因原料劣质导致多名婴儿红屁屁，品牌口碑一落千丈。这些案 例印证了"价格是品牌的生命线"，放任乱价无异于品牌自毁长城。 "这款护肤品官网卖599，怎么某代购店才299？"消费者的疑问背后，藏着品牌控价维权的迫切性。在电商蓬勃发展的今天，品牌控价维 权已成为企业生存的必修课。所谓品牌控价维权，就是品牌方通过制定统一价格体系，依托法律手段与技术监测，打击线上线下低价窜 货、乱价销售等行为，维护市场价格秩序与品牌形象的系统性工作。 市场控价的关键在于"及时"。互联网传播的即时性让乱价信息几秒内就能扩散，某运动品牌曾因一款新品被网红低价带货，24小时内全 网出现上百个跟风低价链接，虽最终完成清理，但品牌溢价损失已超千万元。及时控价不仅能减少经济损失，更能向市场传递"品牌重视 价格秩序"的信号，增强经销商与消费者的信任。 对中小企业而言，不必因成本顾虑放弃控价。如今不少第三方服务机构可提供定制化方案，从监测到维权全程托管，成本仅为自营团队 ...

Core Viewpoint - The article discusses the challenges brands face in maintaining price control and combating online infringement as e-commerce platforms expand, highlighting the need for effective strategies and tools to identify and address these issues [1]. Group 1: Identifying Online Infringement - Price gap scanning involves inputting official pricing into a crawler script that continuously monitors store prices, flagging any links below a set threshold [1]. - Image pixel verification compares high-resolution images from flagship stores with those from suspicious shops, automatically alerting for discrepancies such as logo misalignment or color distortion [1]. - Batch number tracing matches registered product details with corresponding batch numbers, revealing missing or counterfeit information in infringement links [1]. Group 2: Steps for Price Control and Rights Protection - Evidence solidification requires logging into the platform's intellectual property protection system to upload necessary documents, generating timestamps to prevent evidence loss [2]. - Online complaints can be filed through designated channels for trademark infringement or counterfeit reporting, with platforms required to review and take action within a legal timeframe [2]. - Follow-up on results involves scanning the same store after receiving processing receipts, allowing for additional complaints and escalated penalties if violations persist [2]. Group 3: Role of Third-Party Price Control Companies - Comprehensive radar monitoring deploys price tracking across platforms, capturing promotional prices and alerts for any that fall below brand thresholds, accompanied by visual reports [4]. - Source reverse tracking identifies unauthorized distributors through purchase verification and logistics analysis, helping brands cut off upstream supply [5]. - Legal closure involves third-party legal teams managing the entire process from evidence collection to litigation, significantly reducing case durations and enhancing enforcement efficiency [6]. Group 4: Conclusion - Brands must implement tailored measures for online price control to effectively protect their interests and brand reputation [7].