不查不知道，一查吓一跳， 原来7-11的标志设计里居然有这么多门道。 文｜芙克斯 来源｜答案如下（ID：theanswer163） 封面来源｜unsplash 最近冲浪的你们，有没有刷到这张梗图？ 不知道你们发现了没有，反正我是真的第一次发现。明明前面几个都是大写的字母，偏偏n是小写，究 竟怎么回事呢？不查不知道，一查吓一跳，原来7-11的标志设计里居然有这么多门道。 11的标志历经迭代，最终演变成我们熟悉的样子｜图源谷歌 最初，7-11还不叫7-11，最早的7-11是创建于1927年的美国南方制冰公司。1928年，当他们开始销售杂 货时，更名为"Tote'm Stores"。 "Tote"在英文俚语是"携带"的意思，"Tote'm"的含义是顾客可以"tote"他们购买的商品回家，甚至当时一 些店铺外会放置阿拉斯加的"图腾柱"（totem poles）作为装饰和标识[2]。 7- 早期7-11的门口放有图腾柱｜[3] 小写n，历史上的小巧思 其实，7-ELEVEn里的"n"并不是设计之初就是小写，最初的标志里确实六个字母都是大写。直到20世纪 60年代，时任公司总裁的妻子认为，所有字母都是大写的"ELEVEN ...

Core Viewpoint - The article explores the design evolution of the 7-Eleven logo, particularly focusing on the significance of the lowercase "n" in its branding strategy, which aims to convey a friendly and approachable image to consumers [9][20][29]. Design Evolution - The original 7-Eleven logo featured all uppercase letters, but in the 1960s, a design change was made to replace the uppercase "N" with a lowercase "n" to create a more elegant and friendly appearance [9][14]. - The brand's name was initially "Tote'm Stores," reflecting the idea that customers could "tote" their purchases home, and it was later changed to "7-Eleven" to highlight extended operating hours [13][18]. Branding Strategy - The lowercase "n" is designed to evoke a sense of warmth and approachability, contrasting with the authority often associated with uppercase letters [20][22]. - Research indicates that lowercase letters can lead consumers to perceive brands as more friendly and relatable, while uppercase letters are often associated with luxury and power [22][25]. Visual Impact - The logo's design combines sharp and rounded elements, with the lowercase "n" enhancing readability and contributing to a more inviting brand image [27][28]. - The unique design of the logo has sparked ongoing discussions and memes online, effectively serving as a form of free advertising for 7-Eleven [29][32].