不查不知道，一查吓一跳， 原来7-11的标志设计里居然有这么多门道。 文｜芙克斯 来源｜答案如下（ID：theanswer163） 封面来源｜unsplash 最近冲浪的你们，有没有刷到这张梗图？ 不知道你们发现了没有，反正我是真的第一次发现。明明前面几个都是大写的字母，偏偏n是小写，究 竟怎么回事呢？不查不知道，一查吓一跳，原来7-11的标志设计里居然有这么多门道。 11的标志历经迭代，最终演变成我们熟悉的样子｜图源谷歌 最初，7-11还不叫7-11，最早的7-11是创建于1927年的美国南方制冰公司。1928年，当他们开始销售杂 货时，更名为"Tote'm Stores"。 "Tote"在英文俚语是"携带"的意思，"Tote'm"的含义是顾客可以"tote"他们购买的商品回家，甚至当时一 些店铺外会放置阿拉斯加的"图腾柱"（totem poles）作为装饰和标识[2]。 7- 早期7-11的门口放有图腾柱｜[3] 小写n，历史上的小巧思 其实，7-ELEVEn里的"n"并不是设计之初就是小写，最初的标志里确实六个字母都是大写。直到20世纪 60年代，时任公司总裁的妻子认为，所有字母都是大写的"ELEVEN ...

Core Viewpoint - The article explores the design evolution of the 7-Eleven logo, particularly focusing on the significance of the lowercase "n" in its branding strategy, which aims to convey a friendly and approachable image to consumers [9][20][29]. Design Evolution - The original 7-Eleven logo featured all uppercase letters, but in the 1960s, a design change was made to replace the uppercase "N" with a lowercase "n" to create a more elegant and friendly appearance [9][14]. - The brand's name was initially "Tote'm Stores," reflecting the idea that customers could "tote" their purchases home, and it was later changed to "7-Eleven" to highlight extended operating hours [13][18]. Branding Strategy - The lowercase "n" is designed to evoke a sense of warmth and approachability, contrasting with the authority often associated with uppercase letters [20][22]. - Research indicates that lowercase letters can lead consumers to perceive brands as more friendly and relatable, while uppercase letters are often associated with luxury and power [22][25]. Visual Impact - The logo's design combines sharp and rounded elements, with the lowercase "n" enhancing readability and contributing to a more inviting brand image [27][28]. - The unique design of the logo has sparked ongoing discussions and memes online, effectively serving as a form of free advertising for 7-Eleven [29][32].

Core Insights - The article discusses the development of convenience stores in China as part of the "15-minute city convenience living circle" initiative aimed at improving urban residents' quality of life and promoting consumption [1][3]. Group 1: Convenience Store Development Index - The China Chain Store & Franchise Association (CCFA) released the "2025 China Urban Convenience Store Development Index," marking the 12th consecutive year of this survey, which evaluates cities based on store growth rate, saturation, 24-hour store ratio, and business environment [1][3]. - The average development index for the surveyed cities is 81.1, with Guiyang, Shenzhen, Guangzhou, Haikou, and Beijing ranking 6th to 10th [3][9]. - Guiyang leads with a store growth rate of 7.0%, continuing its position from the previous year, and is projected to have over 1,600 convenience stores by the end of 2024, generating over 3 billion yuan in consumption [3][6]. Group 2: City Rankings and Growth Rates - Fuzhou has risen to the top of the index with a score of 91.6, marking a significant increase from 5th place in 2024, while Xiamen, which held the top position for five consecutive years, is now in second place with a score of 91.2 [6][9]. - The top five cities in terms of growth rates include Guiyang (7.0%), Hefei (5.8%), Fuzhou (4.8%), and Jinan (4.7%) [9][10]. - The highest proportion of 24-hour convenience stores is found in Guangzhou, with 78.0%, significantly above the average of 53.4% [7]. Group 3: Local Brands and Market Dynamics - Local brands such as Kaihui Convenience Store dominate the market in Guiyang, holding over 60% market share and operating the largest modern logistics center in Guizhou [3]. - Fuzhou has seen a mix of local and foreign brands, with notable growth in convenience store numbers and a 4.8% growth rate last year [8]. - The "2024 China Convenience Store TOP 100" list features seven brands from Fujian, with three from Fuzhou, indicating a strong local presence in the convenience store sector [6].

Group 1 - The Chinese government aims to achieve the "Hundred Cities, Ten Thousand Circles" goal by 2030, establishing 100 pilot cities for convenient living circles and creating 10,000 such circles [1] - The initiative marks a shift from single-function communities to a holistic approach to urban living, prioritizing people's well-being and modern governance [1] - The urban convenient living circles are seen as essential for community integration and urban commercial systems, enhancing both quality of life and consumer spending [1] Group 2 - There is a need for rational planning of basic service-oriented business spaces within urban layouts to ensure they are close to residents' daily lives [2] - The establishment of constraints and regular evaluations for community commercial spaces is necessary to prevent the displacement of essential service businesses [2] Group 3 - The convenience store industry is experiencing rapid growth globally, driven by urbanization and the fast-paced lifestyle of consumers [3] - Convenience stores cater to the demand for immediacy and convenience, becoming a significant part of the retail sector [3] - These stores are characterized by their small size, extended operating hours, limited but focused product offerings, flexible locations, and convenient services [3]

Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, indicating challenges in the retail sector and the impact of reduced consumer spending [2][3]. Company Overview and Financial Indicators - The company, Nanjing Central Emporium (Group) Co., Ltd., reported a total revenue of approximately 1.17 billion yuan, a decrease of 11.96% compared to the same period last year [2]. - The total profit for the period was approximately 26.55 million yuan, down 42.61% from the previous year [2]. - The net profit attributable to shareholders was a loss of approximately 8.77 million yuan, compared to a profit of 9.53 million yuan in the same period last year, marking a decline of 191.95% [2]. - The company's net assets at the end of the reporting period were approximately 660.78 million yuan, a decrease of 4.42% from the end of the previous year [2]. Industry Situation - The retail sector in China saw a total retail sales of consumer goods reaching approximately 22.199 trillion yuan, growing by 5.5% year-on-year [3]. - Online retail sales reached approximately 7.4295 trillion yuan, with a year-on-year growth of 8.5% [3]. - The company operates primarily in the department store retail sector, with a focus on enhancing its business model through strategic partnerships and optimizing its product offerings [3]. Business Operations and Strategies - The company’s main business includes department store retail, convenience store operations through a partnership with Lawson, and some real estate development [3]. - The revenue from department store operations accounted for 72.74% of total revenue, with various operational models including joint ventures, leasing, and consignment [3]. - The company is focusing on optimizing its product mix and enhancing customer experience to adapt to changing consumer behaviors and market conditions [5][6]. Financial Performance Analysis - The company experienced a significant drop in revenue due to decreased sales in the department store segment and reduced income from real estate projects [6]. - The operating cash flow for the period was approximately 157.80 million yuan, an increase of 80.43% compared to the previous year, indicating improved cash management [2]. - The company is implementing cost control measures and enhancing operational efficiency to mitigate the impact of declining sales [7][8]. Future Outlook - The company is focusing on stabilizing its existing business while seeking new growth opportunities, particularly in enhancing its retail offerings and expanding its convenience store network [8][9]. - The real estate development segment is being managed cautiously, with a focus on project delivery and risk control [8].

Group 1 - The stock price of Sanjiang Shopping closed at 10.66 yuan on August 15, with an increase of 0.05 yuan, representing a rise of 0.47% [1] - The trading volume on that day was 71,712 hands, with a transaction amount reaching 0.76 billion yuan [1] - Sanjiang Shopping's main business is commercial retail, primarily operating supermarkets and convenience stores [1] Group 2 - The company has established a relatively complete regional sales network and is a well-known retail chain in Zhejiang Province [1] - The company's concept sectors include commercial department stores, new retail, and community group buying [1] - On August 15, the net outflow of main funds was 7.1955 million yuan, with a cumulative net outflow of 32.8053 million yuan over the past five trading days [1]

Group 1 - ACT officially withdrew its nearly $47 billion acquisition proposal for Japan's Seven & i Holdings on July 16, marking the end of a potential deal that could have been the largest merger in 2025 [1] - The negotiation process was described as extremely difficult, with limited due diligence opportunities and a lack of genuine discussions from Seven & i's special committee and major shareholder, the Ito family [3] - Despite ACT's concessions on regulatory coordination and other aspects, they received no sincere response, leading to the decision to terminate the transaction [3] Group 2 - Following the announcement of the acquisition withdrawal, Seven & i's stock price plummeted by 9.16%, the largest single-day drop in three months, while ACT's stock surged by 17% [4] - Seven & i has been facing deteriorating operational performance, with "7-Eleven Japan" reporting Q1 2025 revenue of 223.47 billion yen, a 0.7% year-on-year decline, and operating profit of 54.53 billion yen, down 11.0% [4] - To address its challenges, Seven & i has implemented several reforms, including appointing a new CEO and selling its supermarket business to Bain Capital for 814.7 billion yen, as well as planning to spin off its North American 7-Eleven business by 2026 [4]

Core Viewpoint - Alimentation Couche-Tard (ACT) has withdrawn its acquisition proposal for 7-Eleven's parent company Seven & I Holdings due to a lack of "constructive engagement" from the latter [1] Group 1: Acquisition Proposal - ACT announced the withdrawal of its acquisition proposal on July 16, citing insufficient constructive participation from Seven & I Holdings [1] - Seven & I Holdings expressed dissatisfaction with ACT's unilateral decision to terminate discussions, stating that they had engaged in sincere and constructive discussions aimed at reaching a beneficial deal for shareholders [1] Group 2: Future Plans of Seven & I Holdings - Seven & I Holdings aims to recover capital and achieve approximately 2 trillion yen in shareholder returns by the end of the fiscal year 2030 through stock buybacks, inviting strategic partners in the large supermarket business, and an IPO of its North American convenience store operations [1]

Group 1 - The core point of the article is that Lawson, a major convenience store chain in Japan, has opened a new type of store in Tokyo that utilizes artificial intelligence and robotics technology [1] Group 2 - The new store features electronic screens that display related product recommendations when customers pick up items [1] - Robots have been introduced in the store to handle cooking and product display tasks [1]

Core Viewpoint - The case highlights the legal implications of trademark infringement, particularly in the context of franchise agreements and the protection of brand identity [1][3]. Group 1: Trademark Infringement Case - A convenience store attempted to retain its original brand name by altering it slightly after its franchise agreement with Meiyijia expired in January 2023 [1]. - Meiyijia, a well-known convenience store brand, discovered the infringement in December 2024 and filed a lawsuit in May 2025, seeking a compensation of 10,000 yuan [1]. - The court found that the convenience store's modified name "美①佳" was similar enough to "美宜佳" to cause public confusion, violating the Trademark Law of the People's Republic of China [3]. Group 2: Court Ruling and Settlement - The court ruled that the convenience store's actions constituted trademark infringement, as the modified name and logo were likely to mislead consumers regarding the source of services [3]. - The convenience store agreed to pay 4,000 yuan to Meiyijia as part of a settlement, and Meiyijia decided not to pursue further claims [3]. - The presiding judge emphasized the importance of trademark protection, stating that imitating well-known brands is not a legitimate business strategy and is subject to legal consequences [3].