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广汽集团启动自主品牌BU改革 昊铂埃安品牌渠道融合运营
Core Viewpoint - GAC Group is initiating a reform plan called "Panyu Action," focusing on the establishment of autonomous brand business units (BUs) to enhance internal resource integration and channel operation [1][3] Group 1: Reform Initiatives - The Haobo and Aion BUs have been established to maximize resource synergy and improve organizational management efficiency [3] - The Haobo brand will focus on the high-end market as "elite vehicles," while the Aion brand targets the mass market as "people's good cars" [3] Group 2: Channel Integration - The integration of sales channels for Haobo and Aion brands will occur in phases, with the first phase set to announce sales and service points by January 31, 2026, covering over 30 cities [3] - By March 31, 2026, a complete channel integration is expected, resulting in over 1,000 sales points and 100% coverage in cities above the fourth tier [3] Group 3: Service Network Expansion - The service network for Haobo is projected to grow from 200 to 1,000 locations, addressing service convenience issues for users [3] - Aion users will benefit from a wider range of product options, catering to their upgrading vehicle needs [3]
广汽开启自主品牌BU改革:昊铂埃安渠道融合运营,计划2026年形成超1000家销售网点
Mei Ri Jing Ji Xin Wen· 2025-12-18 09:52
Core Viewpoint - GAC Group has officially launched a reform of its independent brand Business Units (BUs), with the Haobo and Aion BUs being the first to be established, aiming to enhance resource synergy and organizational efficiency while accelerating technological iteration and market responsiveness [1] Group 1: Business Unit Reform - The Haobo and Aion BUs will operate under the same business unit for better resource coordination [1] - The establishment of the Haobo and Aion BUs is part of a broader strategy to improve organizational management effectiveness [1] Group 2: Channel Integration - The integration of sales channels for Haobo and Aion brands will occur in phases, with the first phase set to announce the first batch of integrated sales and service outlets by January 31, 2026, covering over 30 cities [1] - The second phase aims for complete channel integration by March 31, 2026, resulting in over 1,000 sales outlets and 100% coverage in cities above the fourth tier [1] Group 3: Network Expansion - The service network for the Haobo brand is expected to grow from 200 outlets to 1,000 as a result of the dual-brand channel integration [1]