与同行伙伴构建"命运共同体" 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 白酒行业史册里，1952年注定是浓墨重彩的一页——第一届全国评酒会上，西凤酒位列"中国四大名酒"。七十余年过去，白酒江湖早已沧海桑田， 而西凤酒却在岁月沉淀中历久弥新。如今，不管是在烟酒店，还是在宴席、老百姓餐桌上，都能见到西凤酒的身影。在白酒行业进入存量竞争的时 代，凤香型品类却连续多年保持增长，成为行业一抹亮色。这背后，是西凤酒在模式、生态、品牌等层面的持续升级。 老名酒"精准务实"的革新之路 "酒是陈的香，但做品牌不能因循守旧。"这是西凤酒多年实践得出的答案，但不是所有品牌都能以坚定的决心走一条革新之路。 白酒行业的黄金时代，OEM产品模式让很多品牌趋之若鹜。然而从2021年起，西凤酒宣布停止所有OEM产品要货计划，聚焦核心产品，持续开 展"品牌瘦身"。此后数年，西凤酒持续关停冗余产品条码，仅2024年便回收170余个，引导市场进一步向核心品牌聚焦。 与此同时，西凤酒将资源聚焦于凤香型产品品质的深度打造。在宝鸡凤翔的原产地，西凤酒建立了从原料种植到酿造生产的全产业链质控体系。通 过对传统工艺的坚守与现代品质管理的结合 ...

Core Viewpoint - Procter & Gamble (P&G) plans to lay off 7,000 employees globally, approximately 15% of its non-manufacturing workforce, as part of a restructuring plan over the next two years, which also includes divesting certain brands and categories [1][2] Group 1: Restructuring and Layoffs - The layoffs are part of a two-year restructuring plan aimed at brand exits, supply chain adjustments, and organizational streamlining due to slowing growth in the U.S. market and rising tariffs [2] - P&G has previously undergone significant layoffs, including a reduction of 5,700 jobs in 2012 [2] - The restructuring is driven by three main pressures: rising tariff costs, weak consumer demand, and performance volatility [2] Group 2: Financial Performance - In Q3 of fiscal year 2025, P&G reported net sales of $19.8 billion, a 2% year-over-year decline, marking the first drop in eight years for this quarter [3] - The net profit for the same quarter was approximately $3.8 billion, remaining stable year-over-year, largely due to price increases [3] - P&G lowered its organic sales growth forecast for fiscal year 2025 from 3%-5% to 2% due to tariff uncertainties [3][5] Group 3: Brand Performance - The beauty segment, which includes brands like SK-II and Olay, experienced the most significant decline, with net sales down 5% and net profit down 13% year-over-year [4] - The performance of SK-II has been particularly poor, attributed to safety concerns raised in 2023 and increased competition from brands like Estée Lauder and Shiseido [6][8] - P&G is reassessing its brand portfolio and may announce divestiture plans in the coming months [9] Group 4: Market Challenges - The company faces challenges in the Chinese market, with organic sales down 15% in Q1 of fiscal year 2025, and a continued decline in subsequent quarters [5][7] - P&G has been strategically divesting over 100 brands since 2015 to focus on core businesses, including recent closures and sales of brands like Opte and Sassoon [8] - The rise of local Chinese brands is increasingly impacting P&G's market share and performance in China [8]