"没有品牌支持的免费短剧只能被卷死！" 2025年以来，免费短剧快速侵蚀短剧市场份额，不少腰尾部团队纷纷转型免费短剧和品牌短剧赛道。 2025年，品牌短剧在免费市场的表现如何呢？谁会继续留在牌桌上？在此节点，DataEye短剧观察来聊聊品牌短剧的新变局。 一、数据盘点 从新入局短剧的品牌来看，今年以来共新增了129家品牌方入局短剧赛道，仅今年1月就增加了84家品牌方，赛道竞争拥挤。而从内容输出方面来看，亦有 不少品牌方"以质逆袭"。值得关注的是，去年年底新入局品牌短剧的美团，不同于韩束、丸美等美妆个护品类的先发优势和重金入局， 2024年下半年才 踏入短剧领域，但凭借着精品化的内容制作和创新的品牌输出模式，化身行业"搅局人"。 （一）哪些品牌短剧更出圈？ 虽然"播放10亿"成为免费短剧的爆款神话，但纵观市场全局，目前红果短剧能够实现播放破10亿的短剧也仅10余部，"10亿率"在短剧市场不到1%。 而从周期内的播放量来看，品牌定制短剧的实力并不差。4月以来，品牌定制短剧播放量TOP10的短剧中，播放量最高的是抖音剧场号她见四季的《亲爱 的宿敌》，播放量达2.8亿；其次是短剧演员孙樾快手账号内的《暗恋藏不住》，上 ...

Core Insights - The article discusses the release of the short drama monthly ranking for April 2025 by WETRUE, analyzing the performance of short dramas launched during the month and their advertising data on Douyin, providing industry trend indicators for practitioners [1][2]. Market Overview - The total heat value for April 2025 was 1.757 billion, with a month-on-month decrease of approximately 6.07% - The average daily heat value was 58.5714 million, reflecting a month-on-month decrease of about 2.94% [9]. Content Performance - A total of 384 short dramas entered the WETRUE Top 30 list in April 2025 - 17 short dramas accumulated a heat value exceeding 10 million during the month [12]. Material Dimension Data - WETRUE identified 4,134,819 related materials for short dramas in April 2025 [12]. Company Dimension Data - 38 associated parties entered the WETRUE Top 30 list in April 2025 [15]. Genre Dimension Data - Female and male channel types accounted for 74.87% and 25.13% respectively - Traditional genres such as urban, emotional, and counterattack still dominate the market [17][19]. Audience Dimension Data - The gender distribution of the audience was 54.23% female and 45.77% male, showing little change from the previous month [22]. - The age distribution indicated that the 31-40 age group remained the primary audience, comprising 37.93% [25]. - In terms of regional consumption power, third-tier cities ranked first at 23.29%, followed by fourth-tier and second-tier cities at 21.03% and 19.25% respectively [28]. Social Media Index - The social media index reflects the drama's influence among KOLs and the engagement metrics such as likes, comments, shares, and saves [37]. - In April 2025, 294 short dramas entered the star map daily ranking, with only 3 dramas accumulating a social media index exceeding one million, indicating a decrease from March [38]. Original Playback Data - The number of accounts increased from 1,399 to 1,788, a growth of 27.81% - The number of short dramas published decreased from 16,002 to 14,666, a decline of 8.35% [44][45].