Core Viewpoint - The controversy surrounding the dish name "水性杨花" highlights the brand's lack of cultural sensitivity and raises questions about its high-end positioning in the market [3][17][25] Group 1: Brand Positioning and Identity - The brand aims to establish itself as a high-end hot pot restaurant, but its actions often contradict this goal, leading to a series of controversies [4][5][18] - The founder's comments about income and class divisions have alienated potential customers, suggesting that the brand does not cater to ordinary consumers [6][20] - The brand's repeated pricing controversies indicate a disconnect between perceived value and actual quality, undermining consumer trust [11][23] Group 2: Product Quality and Marketing Issues - Instances of overpriced ingredients and quality issues, such as the scandal involving duck meat being sold as high-calcium lamb, have damaged the brand's reputation [9][24] - The brand's marketing strategies have failed to resonate with consumers, leading to perceptions of "value imbalance" where price increases are not justified by quality improvements [10][11] - The recent dish name controversy serves as a metaphor for the brand's broader issues with reputation management and cultural awareness [25][27] Group 3: Operational Challenges - The company has faced scrutiny over its labor practices, including a high ratio of outsourced workers and unpaid social security contributions, which raises concerns about its operational integrity [12][24] - The brand's attempt to project a high-end image is undermined by internal practices that prioritize cost-cutting over employee welfare, affecting service quality [13][25] - The upcoming IPO plans have been met with regulatory challenges, reflecting ongoing issues with corporate governance and financial transparency [12][24]