转自：大众新闻-大众日报 【#遭证监会九连问的巴奴再冲击港股IPO#】#巴奴多个翻车事件指向同一核心矛盾#自带热搜体质的巴 奴火锅，近日再次陷入舆论风波中。12月初，湖北经视《经视直播》栏目微博发文称，有消费者反映， 巴奴当月推出的尝鲜菜"水性杨花"有歧义。随后，巴奴将该菜品改名并下架。有律师指出，该菜名在非 云南地区可能涉嫌违反公序良俗。消息一出，随即引发了热议，也为正在冲击港股IPO的巴奴蒙上了一 层阴影。12月17日，巴奴再次提交招股书，继续港股上市的进程。招股书显示，今年前9个月，巴奴的 营收和利润均同比大幅攀升，翻台率也有所改善。不过，IPO前大笔分红的合理性，以及员工社保公积 金欠缴等备受争议的问题仍然存在。8月时，这些问题已经引发了证监会的关注，并要求其就股权架构 合规性、分红合理性等9个方面的事项作出说明。这一次，巴奴能如愿成功上市吗？又能否获得资本市 场的青睐？ ...

Core Viewpoint - The controversy surrounding the dish name "水性杨花" highlights the brand's lack of cultural sensitivity and raises questions about its high-end positioning in the market [3][17][25] Group 1: Brand Positioning and Identity - The brand aims to establish itself as a high-end hot pot restaurant, but its actions often contradict this goal, leading to a series of controversies [4][5][18] - The founder's comments about income and class divisions have alienated potential customers, suggesting that the brand does not cater to ordinary consumers [6][20] - The brand's repeated pricing controversies indicate a disconnect between perceived value and actual quality, undermining consumer trust [11][23] Group 2: Product Quality and Marketing Issues - Instances of overpriced ingredients and quality issues, such as the scandal involving duck meat being sold as high-calcium lamb, have damaged the brand's reputation [9][24] - The brand's marketing strategies have failed to resonate with consumers, leading to perceptions of "value imbalance" where price increases are not justified by quality improvements [10][11] - The recent dish name controversy serves as a metaphor for the brand's broader issues with reputation management and cultural awareness [25][27] Group 3: Operational Challenges - The company has faced scrutiny over its labor practices, including a high ratio of outsourced workers and unpaid social security contributions, which raises concerns about its operational integrity [12][24] - The brand's attempt to project a high-end image is undermined by internal practices that prioritize cost-cutting over employee welfare, affecting service quality [13][25] - The upcoming IPO plans have been met with regulatory challenges, reflecting ongoing issues with corporate governance and financial transparency [12][24]